What is Custom Market Research?

Custom Market Research is a study information regarding a particular area in the overall market which makes it more valuable because it is specifically designed to address the specific questions and concerns of the client. It help the client to gain customized intelligence in order to solve business problems, enter new markets, business expansion, and improve profitability.

The research can be conducted using a variety of methods such as surveys, interviews, focus groups, or observational research, and the findings are presented in a report format that includes insights and recommendations. The reports is focused on the targeted market and get opinions and feedback from the key market players in real-time.

  • Tailored insights for specific needs.
  • Targeted approach for relevant insights.
  • Unique and proprietary insights.
  • Actionable recommendations for informed decision-making.
  • Flexibility in methodology, timeline, and budget.
  • Expert analysis from industry professionals.

Why Custom Research is Conducted?

Custom research is a type of research that is conducted to gather specific and tailored information about a particular market, product, or consumer segment. It is typically commissioned by businesses or organizations to gain a deeper understanding of consumer behavior, assess the competitive landscape, identify growth opportunities, evaluate marketing campaigns, and inform business planning and investment decisions. By conducting custom research, businesses can gain a competitive edge by making informed decisions based on reliable data and insights tailored to their specific needs. Overall, custom research is an essential tool for businesses looking to make data-driven decisions and stay ahead of the competition.

To gain deeper insights into specific markets, products, or consumer segments.

To inform product development and innovation strategies.

To identify growth opportunities and market gaps.

To assess the competitive landscape and inform competitive strategy.

When Custom Research is Used?

  • To gather information about a specific market, such as size, growth, trends, and consumer behavior.
  • To assess the competitive landscape, such as market share, positioning, and pricing.
  • To identify growth opportunities, such as new markets, products, or services.
  • To evaluate the effectiveness of marketing campaigns or product launches.
  • To inform business planning and investment decisions, such as entering a new market or launching a new product.
  • To gain insights into customer preferences and behavior, such as purchasing habits, satisfaction, and loyalty.
  • To support strategic decision-making, such as mergers and acquisitions, partnerships, or diversification.
  • To comply with regulatory requirements, such as market research for healthcare products or environmental impact studies.

What is the Cost of Custom Reports?

  • The cost of a custom market report can vary widely depending on several factors, including the scope of the project, the level of detail required, and the complexity of the research methodology.
  • The cost may also be impacted by the number of respondents, the geographic scope of the study, and the level of customization needed
  • Custom market research is often more expensive than syndicated research because it is tailored to the specific needs of the client.
  • Research firms charge an hourly rate for their services, while others may offer a fixed price for the entire project.
  • Additional costs may include expenses for data collection, analysis, and report writing.

Custom Market Research Case Studies

Global Automotive

Client Background -The client is a global leader in innovative products and solutions in chemicals, plastics, electronics, automotive and life sciences.

Research Query -The client wants to enter in the automotive ultrasonic sensor market. The client is interested in the current situation of the market, technology landscape, top manufacturers, and average selling price of automotive ultrasonic position sensors.

Custom Research Solution -We provided an in-depth customized research study based on the client’s specific requirements. In the research study, we have provided in-depth data analysis covering company-wise, region-wise, and product-segment-wise information and also we have provided analyst recommendations and potential for new entrants to take strategic decisions.

GCC - Energy and Power

Client Background - The client is a global leader in Mineral and Metal Resources, Machinery and Infrastructure, Chemicals, Energy, Lifestyle, Innovation and Corporate Development, and Others.

Research Query - The client wants to expand their biomass business in GCC countries

Custom Research Solution - We helped the client by providing an in-depth research study that includes the biomass market potential in GCC countries. We have provided in-depth quantitative and qualitative analyses of GCC countries in terms of market sizing, trends analysis, and competitive landscape. The research study helped the client to take market expansion decisions and tweak their product offering to the targeted market.

Custom Market Research Inquiry Form

Are you in need of a tailored market research solution for your business? Congenic Business Intelligence is here to help. Our Custom Research Service offers a comprehensive approach to meet your specific needs and requirements.

To request a quote or to learn more about our Custom Research Service, please fill out the form below. Our team of research experts will be in touch with you shortly.

Enquiry Form

Clients Who Trust Us

abbott SNF Mitsubishi Corporation Pilot Chemical Company Sunstar Global H Sulphur Louis Vuitton Brother Industries Airboss Defence Group UBS Securities Panasonic Corporation WEH Dexerials Corporation Kyocera Corporation BASF KAI Corporation Animal Care Group