- Summary
- Table Of Content
- Methodology
Electric Shavers Market Size:
Electric Shavers Market Size is estimated to reach over USD 20.92 Billion by 2032 from a value of USD 14.60 Billion in 2024 and is projected to grow by USD 15.16 Billion in 2025, growing at a CAGR of 4.6% from 2025 to 2032.
Electric Shavers Market Scope & Overview:
Electric shavers are battery-powered or corded devices that use rotating blades or oscillating foils to cut hair close to the skin. They offer a convenient and quick alternative to traditional shaving methods, often providing a smoother and closer shave compared to manual razors.
Electric Shavers Market Dynamics - (DRO) :
Key Drivers:
Integration of AI and advanced sensors in electric shavers to offer improved shaving experience is driving the market growth
AI algorithms analyze individual facial features, hair density, and shaving habits to personalize the experience, allowing adaptive shaving, in real-time and ensuring optimal performance and comfort. Furthermore, SkinIQ technology enhances safety and comfort by monitoring skin contact pressure and providing real-time feedback to prevent irritation and nicks. AI-powered adjustments minimize skin irritation while ensuring a close and efficient shave, thus contributing remarkably in driving the electric shavers market size.
- For instance, in November 2021, Philips launched Philips Norelco Shaver Series 9000, which incorporates artificial intelligence. Its Pressure Guard sensor with an intelligent light ring provides real-time feedback on applied pressure, while Motion Control sensors track and guide shaving movements.Additionally, the Power Adapt sensor intelligently adjusts cutting power based on hair density for effortless results.
Thus, as per the analysis, growing integration of artificial intelligence and smart sensors is driving the electric shavers market share.
Key Restraints:
High cost and inability of electric shavers to provide a close shave as traditional razors are restraining the electric shaver market growth
Traditional razors with their sharp blades are considered to provide a closer shave than electric shavers. Additionally, while electric shaver technology has advanced significantly, it faces limitations in achieving the same level of closeness as a traditional razor, especially for those with coarse or curly hair. Moreover, electric shavers, especially premium models with advanced features, are significantly more expensive than traditional razors and blades. Further, many electric shavers require the replacement of heads, blades, or other components over time. These replacement costs add up and increase the overall cost of ownership.
Thus, as per the electric shavers market analysis, the cost factor and inability to provide close shave in comparison to traditional razors is impeding the electric shavers market growth.
Future Opportunities :
Development of sustainable electric shavers is projected to create potential electric shavers market opportunities.
A rising tide of environmentally conscious consumers is driving demand for products with minimal environmental impact. Sustainable shavers that are crafted from recycled materials, boasting long-lasting batteries, and designed for minimal waste, align with the consumer preference. Furthermore, these eco-friendly features provide manufacturers with a powerful competitive advantage. By prioritizing sustainability, brands can differentiate themselves in the market and potentially command premium pricing.
- For instance, in January 2024, Panasonic introduced the Panasonic Palm Shaver (ES-PV6A-W), featuring NAGORI, a sustainable material derived from sea minerals. This innovative shaver aligns with Panasonic's commitment to a more sustainable future by incorporating NAGORI and a radically redesigned form factor. This approach significantly reduces plastic usage by an impressive 40% compared to traditional Panasonic grooming products.
Hence, based on the analysis, development of sustainable shavers presents significant electric shavers market opportunities.
Electric Shavers Market Segmental Analysis :
By Product Type:
Based on product type, the market is categorized into foil shavers, rotary shavers, wet & dry shavers, clippers, and others.
Trends in the Product Type:
- Rotary shavers are suitable for a wide range of users, including those with sensitive skin or those who prefer a faster shaving experience.
- Foil shavers feature multiple heads for efficient shaving, suitable for sensitive skin.
The clippers segment accounted for the largest revenue share of 34.8% in 2024
- Cordless clippers are gaining popularity due to their convenience and portability. Also, advancements in battery technology are enabling longer runtimes and faster charging, further fueling the electric shavers market trend.
- Additionally, the rising trend of the "men's grooming", more men are embracing self-grooming routines at home, leading to a surge in demand for versatile clippers that can handle various hair lengths and styles.
- Many models now include attachments for detailing, edging, and even nose and ear hair trimming, making them all-in-one grooming solutions.
- Some high-end clippers are incorporating smart features like Bluetooth connectivity, allowing users to control settings and receive personalized grooming recommendations through mobile apps.
- Thus, as per the analysis, the aforementioned factors are driving the clippers market size.
The foil shavers segment is expected to register the highest CAGR over the forecast period
- Foil shavers have longer-lasting blades that maintain sharpness for a smoother shave.
- These shavers use contour-following technology that adapts to the contours of the face and neck for a closer, more comfortable shave.
- Further, the incorporation of quick charging capabilities, and waterproof functionality is boosting the electric shavers market size.
- For instance, in July 2023, MANSCAPED launched The Handyman, a compact electric face shaver designed for convenience and portability. This sleek device features a magnetic blade cover, quick charging capabilities, and waterproof functionality, ideal for travel and on-the-go grooming. With The Handyman, men can easily trim, style, and touch up their facial hair with a compact and efficient tool.
- Therefore, as per analysis, the aforementioned foil electric shavers market trends are expected to continue to drive expansion in the coming years.
By Distribution Channel:
Based on the distribution channel, the market is segmented into offline and online.
Trends in Distribution Channel:
- Retailers are emphasizing in-store experiences, allowing customers to try out different shavers, compare features, and seek expert advice from sales associates.
- Brands are increasingly focusing on DTC sales through their own websites and mobile apps, offering exclusive deals and personalized experiences.
The offline segment accounted for the largest revenue share in 2024
- Retailers are investing in creating engaging and interactive in-store experiences to attract customers and provide personalized advice including dedicated grooming zones.
- Many consumers prefer to physically examine and test products before making a purchase. Offline stores provide this opportunity, allowing customers to assess the weight, feel, and ergonomics of different shavers.
- Offline channels provide a platform for brands to build direct relationships with customers through in-store promotions, demonstrations, and loyalty programs.
- Consequently, these factors are collectively responsible in driving the offline channel of electric shavers market expansion.
The online segment is expected to register the highest CAGR over the forecast period
- Online platforms provide access to a wider range of brands and models compared to traditional brick-and-mortar stores.
- Online platforms provide detailed product descriptions, specifications, and customer reviews, empowering consumers to make informed purchasing decisions.
- Social media platforms are increasingly used for influencer marketing campaigns, showcasing products and generating buzz among target audiences.
- Online retailers often offer competitive pricing, exclusive deals, and discounts, becoming an attractive option for price-conscious consumers.
- For instance, Koninklijke Philips N.V. launched the Philips Norelco Shaver 2400 Wet & Dry Electric Shaver. The shaver is available for purchase online at Philips.com with a special introductory offer of 15% off for first-time buyers. In addition, Philips is offering free shipping on all orders over USD 25 and exclusive deals and sales to online customers.
- Therefore, the aforementioned factors are contributing notably in bolstering the online electric shavers market share.
By End Use:
Based on the end user, the market is segmented into male and female.
Trends in the End User:
- Women are increasingly embracing body hair removal as part of their grooming routines.
- Men are seeking shavers that can handle various grooming needs, including facial hair trimming, stubble maintenance, and head shaving.
Male accounted for the largest revenue share in the year 2024
- The increasing trend for men personal grooming and hygiene and paying more attention to facial hair styling.
- Electric shavers offer a time-saving alternative to traditional shaving methods, appealing to men with hectic schedules.
- Innovations in shaving technology, such as self-sharpening blades, waterproof designs, and smart features, are enhancing user experience and driving electric shavers market demand.
- For instance, in January 2022, Panasonic launched the Arc6, its first 6-blade shaver, targeting men who have grown thicker stubble while working from home. This innovative shaver is engineered to tackle tough, long, and flat-lying hairs, boasting four times greater cutting efficiency compared to its predecessor, the Arc5. Powered by Japanese blade technology and a high-speed linear motor, the Arc6 delivers a closer shave while minimizing skin irritation and discomfort.
- Therefore, the aforementioned factors are contributing significantly in accelerating the electric shavers market share among men.
Women segment is expected to register the highest CAGR over the forecast period
- Women are increasingly embracing body hair removal as part of their grooming routines. This shift in attitude is evident in the growing acceptance of various hair removal methods, including electric shavers.
- Manufacturers are developing shavers specifically designed for women, with features like smaller, more compact designs, gentle blades, and waterproof and cordless options.
- Social media platforms and influencers play a significant role in promoting grooming trends and showcasing different styles, encouraging women to explore various hair removal options.
- For instance, in October 2021, Panasonic introduced two new models of its Women's Wet/Dry Electric Shaver: the ES-WL80-V and ES-WL60-G. These shavers are designed for a close and comfortable shave, even in sensitive areas. The top-of-the-line ES-WL80-V boasts four blades, while the ES-WL60-G features three. Both models prioritize safety and gentleness on the skin, ideal for a smooth and comfortable shaving experience.
- In conclusion, the above-mentioned factors are collectively responsible for bolstering the industry growth in the upcoming years.
Regional Analysis:
The global Electric Shavers market has been classified by region into North America, Europe, Asia-Pacific, MEA, and Latin America.
North America was valued at USD 4.09 Billion in 2024. Moreover, it is projected to grow by USD 4.25 Billion in 2025 and reach over USD 5.86 Billion by 2032. Out of these, U.S. accounted for the largest revenue share of 74.3% in 2024.
North American consumers are receptive to new technologies and innovative features in electric shavers, driving demand for advanced models with features like self-cleaning, smart connectivity, and personalized settings. Additionally, a robust retail network, including department stores, specialty stores, and online platforms, provides easy access to a wide range of electric shavers for North American consumers. Moreover, several leading electric shaver manufacturers, such as Braun and Philips, have strong brand recognition and a significant market presence in North America.
- For instance, in October 2021, Braun launched the Series 9 Pro, which signifies Braun's ongoing commitment to technological advancement within the men's grooming sector. The Series 9 Pro is designed to deliver exceptional shaving performance with heightened precision and efficiency, addressing the evolving needs of discerning consumers who demand superior results.
Asia Pacific region was valued at USD 5.46 Billion in 2024. Moreover, it is projected to grow by USD 5.68 Billion in 2025 and reach over USD 7.95 Billion by 2032.
The region boasts a massive population, creating a vast consumer base for personal grooming products. Additionally, the rapid expansion of e-commerce platforms provides easy access to a wide variety of electric shavers, making them readily available to consumers across the region. Moreover, the presence of key players in the region is also contributing remarkably in accelerating market growth.
- For instance, in October 2020, Philips launched S1000 electric shaver, designed for a smooth and comfortable shaving experience. Combining advanced Rotary and Skin Guard technology, the S1000 provides a close shave while minimizing the risk of nicks and cuts, allowing men to achieve their desired look with ease and confidence.
As per the Electric Shavers market analysis, a strong emphasis on personal grooming, and the presence of well-established brands contribute to the market growth in European countries. Key growth drivers include the introduction of advanced technologies like self-sharpening blades and wet/dry functionality, a shift towards premium models with superior performance, and the increasing popularity of electric shavers among women. The growth of e-commerce platforms is enhancing accessibility to a wider range of products, including electric shavers in Latin American countries.
Top Key Players and Market Share Insights:
The market is highly competitive with major players providing electric shavers to the national and international markets. Key players are adopting several strategies in research and development (R&D), product innovation, and end-user launches to hold a strong position in the market. Key players in the Electric Shavers industry include-
- Procter & Gamble (Germany)
- Koninklijke Philips N.V. (Netherlands)
- Xiaomi Corporation (China)
- BaByliss (United States)
- The Gillete Company (United States)
- Panasonic Corporation (Japan)
- Remington (United States)
- Wahl Clipper Corporation (United States)
- Andis Company (United States)
- Havells India Ltd. (India)
Recent Industry Developments :
- In Dec 2023, Dollar Shave Club expanded the men's grooming line with two new electric tools: the Style Detailer and the 3-in-1 Freestyler. The Style Detailer is a waterproof trimmer with two interchangeable heads for precision grooming, including a rotary head for nose and ear hairs. The 3-in-1 Freestyler combines a trimmer and a razor in one compact device, allowing men to easily trim, shave, shape, and edge their facial hair.
Electric Shavers Market Report Insights :
| Report Attributes | Report Details |
| Study Timeline | 2019-2032 |
| Market Size in 2032 | USD 20.92 Billion |
| CAGR (2025-2032) | 4.6% |
| By Product Type |
|
| By Distribution Channel |
|
| By End-User |
|
| By Region |
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| Key Players |
|
| North America | U.S. Canada Mexico |
| Europe | U.K. Germany France Spain Italy Russia Benelux Rest of Europe |
| APAC | China South Korea Japan India Australia ASEAN Rest of Asia-Pacific |
| Middle East and Africa | GCC Turkey South Africa Rest of MEA |
| LATAM | Brazil Argentina Chile Rest of LATAM |
| Report Coverage |
|
Key Questions Answered in the Report
How big is the electric shavers market? +
The electric shavers market size is estimated to reach over USD 20.92 Billion by 2032 from a value of USD 14.60 Billion in 2024 and is projected to grow by USD 15.16 Billion in 2025, growing at a CAGR of 4.6% from 2025 to 2032.
What specific segmentation details are covered in the electric shavers report? +
The Electric Shavers report includes specific segmentation details for product type, distribution channel, end user, and regions.
Which is the fastest segment anticipated to impact the market growth? +
In the electric shavers market, the online is the fastest-growing segment during the forecast period.
Who are the major players in the Electric Shavers market? +
The key participants in the Electric Shavers market are Procter & Gamble (Germany), Koninklijke Philips N.V. (Netherlands), Panasonic Corporation (Japan), Remington (United States), Wahl Clipper Corporation (United States), Andis Company (United States), Havells India Ltd. (India), Xiaomi Corporation (China), BaByliss (United States), The Gillete Company (United States) and Others.
