Mobility as a Service (MaaS) Market - Size, Share, Industry Trends, and Forecasts (2025-2032)

By Service:

Based on service, the mobility as a service (MaaS) market is segmented into ride hailing, car sharing, micro mobility, bus sharing, and train services.

Trends in service:

• The growing population in urban areas increased the necessity for innovative, technological solutions, making MaaS a key factor in driving the landscape of urban transportation.
• Integrating mobility as a service in travel sector allows travel agencies to enhance their operational efficiency and provide customers with multimodal options, while increasing customer satisfaction and loyalty.

The ride hailing segment accounted for the largest revenue in the year 2024.

• The accessibility and affordability of ride-hailing services have been available to all types of transportation, while providing alternatives to traditional taxi services and public transit while addressing last-mile connectivity challenges in urban and suburban areas.
• Advancements in areas such as autonomous vehicles, electric mobility, and multimodal transportation are reshaping the future of ride-hailing, offering prospects for market differentiation and innovation.
• For instance, in November 2022, Lyft announced the partnership with Motional, to launch robotaxis in Los Angeles, U.S. The robotaxi encompassed Motional’s fleet Hyundai Ioniq 5 electric vehicles, which are fully autonomous and does not require a human to drive it.
• Thus, based on the above analysis, these factors are further driving the mobility as a service (MaaS) market growth.

The car sharing segment is anticipated to register the fastest CAGR during the forecast period.

• As populations concentrate in urban centers and transportation infrastructure evolves, there is an increasing need for convenient and flexible mobility options. Car sharing and leasing services cater to this need by providing access to vehicles on a temporary basis, offering an alternative to traditional ownership models.
• Digital platforms, mobile apps, and telematics systems have transformed the way customers interact with car sharing providers, making reservation, booking, and vehicle management processes more convenient and efficient.
• For instance, in November 2024, Zoomcar Holdings, Inc. introduced Zoomcar subscription, to provide long term car sharing options. With this offering, users can book cars for extended periods, starting with minimum 7 days.
• Thus, based on the above analysis, these factors are expected to drive the mobility as a service (MaaS) market share during the forecast period.

By Business Model:

Based on business model, the mobility as a service (Maas) market is segmented into B2B, B2C, and P2P.

Trends in business model:

• Consumers are increasingly seeking flexible and cost-effective mobility solutions. They are shifting towards on-demand services to address the needs of commuters, who are seeking reliable mobility services.
• Several business models in mobility services reduce transportation costs through optimized routes, shared mobility, and efficient fleet management.

The B2C segment accounted for the largest revenue in the year 2024.

• Business-to-consumer mobility service offers individuals convenient, on-demand transportation options, eliminating the need for personal vehicle ownership.
• This model thrives in urban areas where parking is scarce, making it a more practical option than owning a car.
• B2C platforms are increasingly integrating diverse transportation options, including, car sharing, ride hailing, bike sharing, scooter rentals, and public transit. This allows consumers to plan and execute seamless and multimodal journeys.
• Thus, based on the above analysis, these factors would further supplement the global market share.

The B2B segment is anticipated to register the fastest CAGR during the forecast period.

• Corporations and institutions are driving the need for B2B mobility solutions, seeking efficient travel options that maximize workforce productivity.
• MaaS platforms provide a centralized access point to various transportation modes, allowing business travellers to optimize their time.
• For instance, in February 2025, Aravam Tech launched B2B ride management platform, Triptronic. The app will be accessible on subscription basis for transport services, where it is utilized by cab vendors as well as employees.
• These developments in the mobility industry are anticipated to further drive the mobility as a service (MaaS) market trends during the forecast period.

By Solution:

Based on solution, the mobility as a service (MaaS) market is segmented into technology platforms, payment engines, navigation solution, telecom connectivity providers, and insurance services.

Trends in solution:

• MaaS offers a solution by optimizing existing transportation infrastructure and leveraging digital platforms to provide efficient, affordable, and environmentally friendly mobility services to urban dwellers.
• Mobile applications and online platforms have made it easier for users to access and pay for transportation services, plan multi-modal journeys, and receive real-time updates on transit options. These innovations are resulting in market growth across solution segment.

The technology platforms segment accounted for the largest revenue share of 30.86% in the year 2024.

• Technology platforms serve as the backbone of MaaS ecosystems, integrating diverse transportation modes into seamless, user-friendly interfaces. These platforms enable users to plan, book, and pay for multi-modal journeys conveniently, fostering the shift towards sustainable and efficient transportation options.
• Further, cloud-based platforms effectively and efficiently manage the substantial data, which is generated by mobility as a service application, while ensuring scalability and robust data security measures.
• For instance, in December 2023, May Mobility introduced fully driverless service platform in Arizona. This deployment offers autonomous transportation without a driver, while providing advancements in autonomous technology with the mobility sector.
• Thus, based on the above analysis, these developments in the technology segment are driving the mobility as a service (MaaS) market growth.

The payment engines segment is anticipated to register the fastest CAGR during the forecast period.

• Payment engines offer secure and efficient transaction processing capabilities. As MaaS continues to gain traction, streamlined payment processes are essential to enhance user experience and encourage broader adoption.
• The payment solutions are designed to include multi-currency support, while ensuring compatibility with tourist and travellers from various regions.
• The payment solutions integrate transportation services into packages, offering users different modes of transportation at a discounted price.
• These developments in the payment engines segment are anticipated to further drive the mobility as a service (MaaS) market trends during the forecast period.

By Transportation:

Based on transportation, the mobility as a service (MaaS) market is segmented into private and public.

Trends in transportation:

• Tourists often prefer the flexibility and convenience of renting a vehicle to explore various attractions and destinations at their own pace. As international travel continues to rise and travelers seek immersive experiences, the need for public and private transportation in tourist hotspots is expected to remain strong, fueling growth in the global market.
• By integrating car-sharing, ride-hailing, or subscription-based models into their existing platforms, rental companies can offer customers a more comprehensive range of transportation options.

The public segment accounted for the largest revenue in the year 2024.

• MaaS integrates various modes of public transit, such as buses, trains, and subways, into a seamless and interconnected system accessible through a single platform or application. This integration aims to enhance the efficiency and convenience of public transit, encouraging greater utilization and reducing reliance on individual car ownership.
• Additionally, advancements in technology, such as real-time tracking and payment systems, further streamline the user experience, making public transportation more appealing and accessible to a broader consumer base.
• For instance, in September 2023, Brussels City government launched Floya, a mobility service application, to allow residents access transportation solutions and services all in one place. It includes bike sharing, ride-hailing services, and public transit services. These services streamline urban mobility and promote the use of sustainable transportation solutions in the city.
• Thus, based on the above factors, these developments in the public segment are driving the mobility as a service (MaaS) market demand.

The private segment is anticipated to register the fastest CAGR during the forecast period.

• Private vehicle booking through mobility services allows users to access on-demand transportation, while maintaining the convenience and familiarity of their vehicles.
• These services offer consumers greater flexibility and convenience compared to traditional public transit options, allowing them to access transportation on-demand and tailor their journeys to specific needs and preferences.
• These developments in the private segment are anticipated to further drive the mobility as a service (MaaS) market expansion during the forecast period.

By Application Platform:

Based on application platform, the market is segmented into IOS, android, and others.

Trends in application platform:

• By embracing digital technology platforms, the smart urban ecosystem has the potential to create more streamlined and readily accessible transportation networks.
• The integration of mobility services with different application platforms allows companies to adapt to changing customer behaviours, preferences, urban mobility developments, ensuring long-term sustainability.

The android segment accounted for the largest revenue in the year 2024 and it is expected to register the highest CAGR during the forecast period.

• Android being an open-source platform, offers a vast array of devices across different price points. The platform flexibility and customization options make it suitable choice for both users and developers.
• Android devices offer a user-friendly experience and extensive app ecosystem for mobility service applications.
• Android platforms are essential for mobility as a service (MaaS) providers to reach a broad audience and maximize market penetration. This requires investment in app development, optimization, and maintenance for both operating systems.
• Additionally, it presents an opportunity for partnerships and collaborations with smartphone manufacturers to ensure seamless integration and interoperability of mobility solutions across devices.
• Thus, based on the above mobility as a service (MaaS) market analysis, these developments in the android segment are driving the global market.

By Requirement:

Based on requirement, the market is segmented into first & last mile connectivity, off-peak & shift work commute, daily commuter, airport or mass transit stations trips, inter-city trips, and others.

Trends in requirement:

• MaaS represents a paradigm shift in how people perceive and utilize transportation services by offering a seamless and integrated approach to mobility. This approach integrates various modes of transportation into a single platform accessible through a smartphone app or a web interface.
• By offering personalized and context-aware transportation options, the service providers meet the evolving need of commuters, driving the need for mobility solutions that prioritize efficiency, convenience, and user-centricity.

The first & last mile connectivity segment accounted for the largest revenue share in the year 2024 and it is expected to register the highest CAGR during the forecast period.

• Micro-mobility solutions, such as electric scooters and bikes, offer a convenient and quick escape from traffic, making commutes faster and easing congestion.
• Platforms such as Zipcar, Car2Go, and Turo enable users to access vehicles on an as-needed basis, typically through membership-based programs or smartphone apps. These services promote sustainability, resource efficiency, and urban mobility by reducing the number of privately owned vehicles on the road and encouraging shared utilization of existing vehicle fleets.
• Ride-hailing companies offer van or bus services for group travel, corporate shuttles, event transportation, or tourist excursions, providing efficient and cost-effective mobility solutions for larger passenger capacities.
• For instance, in December 2022, Moovit launched a new urban mobility app in Tampa, enable users to plan multimodal trips seamlessly. The app helps user plan trips, for biking, scooters, walking, and driving. The app also offers mobile ticketing for public transit and real-time arrival information, while providing reliable urban mobility information.
• Thus, based on the above mobility as a service (MaaS) market analysis, these developments in the first and last mile segment are driving the global market.

By Organization Size::

Based on organization size, the market is segmented into large enterprises and SME.

Trends in organization size:

• Mobility services help organizations reduce the need for company cars, leading to lower maintenance, insurance, fuel, and depreciation costs.
• By offering various options and real-time information, mobility services help reduce commute-related stress and improve employee satisfaction.

The large enterprises segment accounted for the largest revenue in the year 2024.

• In large enterprises, MaaS platforms provide valuable data and insights into employee travel patterns, while allowing them to optimize their mobility operations and make informed decisions.
• Corporate mobility as a service (CMaaS) focuses on integrating company exclusive fleets and public mobility services into one multimodal mobility system. This allows employees to access a variety of mobility options, such as company-owned vehicles, bike-sharing, and ridesharing.
• Thus, based on the above factors, these developments in the large enterprises segment are driving the global market.

The SME segment is anticipated to register the fastest CAGR during the forecast period.

• By providing a centralized platform for booking and managing transportation, mobility services streamline travel arrangements for employees, saving time and resources in SEMs.
• Small businesses can leverage MaaS to manage transportation for field service personnel or logistics operations, ensuring efficient and reliable delivery of goods and services.
• These factors are anticipated to further drive the global market during the forecast period.