Global Oral Care Market to Reach USD 66,730.85 Million by 2031 | CAGR of 4.0%
Category : Healthcare | Published Date : Nov 2024 | Type : Press Release
Oral Care Market Scope & Overview:
As per the Consegic Business Intelligence newly published report, the Oral Care Market was valued at USD 49,106.88 million in 2023 and is expected to grow at a CAGR of 4.0%, reaching USD 66,730.85 million by 2031. Oral care encompasses a wide range of practices and products aimed at maintaining optimal oral hygiene and preventing dental issues. This includes toothpaste, toothbrushes, mouthwashes, and specialized products for conditions such as sensitivity or teeth whitening. The market is witnessing significant innovation, including smart oral care devices and advanced formulations targeting specific oral health needs.
The report comprises the Oral Care Market Share, Size & Industry Analysis, based on Product Type (Toothpaste, Toothbrush, Mouthwash, Tongue Cleaner, Denture Care, Floss, Others), Age Group (Kids, Adults, Geriatric), Distribution Channel (Online, Offline (Hypermarkets/Supermarkets, Pharmacies, Others)), and Region (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa), and Forecast, 2024-2031.
The report contains detailed information on Oral Care Market Trends, Opportunities, Value, Growth Rate, Segmentation, Geographical Coverage, Company Profiles, In-depth Expert Analysis, Revenue Forecast, Competitive Landscape, Growth Factors, Restraints or Challenges, Environment & Regulatory Landscape, PESTLE Analysis, PORTER Analysis, Key Technology Landscape, Value Chain Analysis, and Cost Analysis.
Segmental Analysis :
Based on product type, the market is segmented into Toothpaste, Toothbrush, Mouthwash, Tongue Cleaner, Denture Care, Floss, and Others.
- The toothpaste segment accounted for the largest market share of 33.45% in 2023, driven by its critical role in daily oral hygiene, evolving formulations, and innovative product launches like whitening and sensitive-care toothpaste.
- The denture care segment is projected to grow at the fastest CAGR during the forecast period, supported by rising adoption of products designed to maintain hygiene and prevent infections among denture users.
Based on age group, the market is divided into Kids, Adults, and Geriatric.
- The adult segment held the largest market share in 2023, attributed to the demand for specialized oral care products like whitening toothpaste and advanced electric toothbrushes catering to specific oral health needs.
- The kids segment is expected to grow at the fastest CAGR, driven by the introduction of fluoride-free toothpaste and colorful, flavored products that encourage regular oral hygiene practices.
Based on distribution channel, the market is categorized into Online and Offline (Hypermarkets/Supermarkets, Pharmacies, Others).
- The offline segment dominated the market in 2023 due to the ease of access, diverse product availability, and strong consumer trust in physical retail channels like pharmacies and hypermarkets.
- The online segment is anticipated to grow at the highest CAGR, fueled by the convenience of e-commerce platforms, price comparisons, and the availability of subscription models for recurring oral care product purchases.
Based on regions, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
- Asia-Pacific: Accounted for the highest market share of 34.40% in 2023, valued at USD 16,892.77 million, driven by increasing disposable incomes, growing awareness of oral hygiene, and urbanization.
- North America: Expected to grow at the fastest CAGR of 4.6%, supported by advancements in dental technology, a strong emphasis on preventive oral care, and widespread adoption of specialty products.
| Report Attributes | Report Details |
| Study Timeline | 2018-2031 |
| Market Size in 2031 | USD 66,730.85 Million |
| CAGR (2024-2031) | 4.0% |
| Product Type | Toothpaste, Toothbrush, Mouthwash, Tongue Cleaner, Denture Care, Floss, Others |
| Age Group | Kids, Adults, Geriatric |
| Distribution Channel | Online, Offline (Hypermarkets/Supermarkets, Pharmacies, Others) |
| By Region | North America(U.S., Canada, Mexico) Europe(U.K., Germany, France, Spain, Italy, Russia, Benelux, Rest of Europe) APAC(China, South Korea, Japan, India, Australia, ASEAN, Rest of Asia-Pacific) Middle East & Africa(GCC, Turkey, South Africa, Rest of MEA) LATAM(Brazil, Argentina, Chile, Rest of LATAM) |
Top Key Players & Competitive Landscape :
The competitive landscape encompasses major innovators, aftermarket service providers, industry giants, and niche players, all of which are thoroughly examined by Consegic Business Intelligence in terms of their strengths, weaknesses, and value-addition potential. This report includes detailed profiles of key players, market share analysis, mergers and acquisitions, resulting market fragmentation, and emerging partnership trends and dynamics.
List of prominent players in the Oral Care Industry:
- Colgate-Palmolive Company (United States)
- Procter & Gamble (United States)
- Koninklijke Philips N.V. (Netherlands)
- Unilever (United Kingdom)
- Amway (United States)
- Dabur (India)
- ASPIRE ORALCARE P. LTD (India)
- Haleon Group of Companies (United Kingdom)
- Kingfisher (United Kingdom)
- HEBEI FENGHE BIOTECHNOLOGY INC., LTD (China)
Recent Industry Developments :
- December 2024: Sensodyne introduced alcohol-free mouthwash for sensitive teeth, offering advanced protection for oral health.
- December 2023: Amway launched the Glister Multi-Action Toothpaste, combining multiple oral health benefits into one innovative product.
- 2024: ARM & HAMMER partnered with TheraBreath to develop breath-freshener toothpaste targeting healthier teeth and gums.
