Electric Vehicle Infotainment Market - Size, Share, Industry Trends, and Forecasts (2025-2032)

By Component:

Based on the component, the market is segmented into integrated head unit, heads-up display, navigation unit, communication unit, rear seat entertainment, multimedia, and others.

Trends in the Component:

• Growing trend in the integration of rear-seat entertainment units is boosting the market growth.
• Rising adoption of voice commands to control infotainment systems is driving the market.

The multimedia segment accounted for the largest revenue share in the market in 2024.

• The multimedia systems include features such as sound systems and touchscreen displays. These systems include games, music, and movies.
• These systems also connect with smartphones for hands-free calls and internet access. This provides an immersive driving experience.
• For instance, in October 2024, Cinemo collaborated with Renault Korea to enable a multimedia infotainment system in the Renault Grand Koleos. It is an Andriod-based infotainment system with 12.3-inch front-row screens.
• Therefore, rising innovations related to multimedia systems are driving the electric vehicle infotainment market growth.

The heads-up display segment is expected to register the fastest CAGR during the forecast period.

• The heads-up display systems are projected on the windshield or a transparent surface in the driver’s line of sight. This helps drivers to stay focused and reduces eye movements.
• Advanced systems are able to create overlay on roads for turn-by-turn navigation. Moreover, these systems are also user-friendly and easily customizable.
• For instance, in January 2025, BMW announced its iDrive operating system that converts windshields into a heads-up display. This new system is expected to be integrated into an upcoming SUV built on the all-electric Neue Klasse platform.
• Thus, the increasing advancements associated with heads-up displays are expected to propel the electric vehicle infotainment market trends during the forecast period.

By Connectivity:

Based on the connectivity, the market is segmented into Wi-Fi, Bluetooth, GPS, and Cellular.

Trends in the Connectivity:

• Rising adoption of GPS for accurate traffic and location updates is boosting the market.
• There is an increasing shift towards utilization of cellular networks for connectivity to connect to the Internet in electric vehicles.

The Wi-Fi segment accounted for the largest revenue in the electric vehicle infotainment market share in 2024.

• The Wi-Fi allows passengers to stream, game, and browse the web on their devices. The use of Wi-Fi enables electric vehicles to receive updates regarding software, navigation, diagnostics, and others.
• It enables faster and more reliable connection between devices while providing low latency, and higher data transmission capacity with greater speeds.
• For instance, in January 2025, u-box launched RUBY-W2, a Wi-Fi- 7 module. This is used by Apple CarPlay and Android Auto users. This provides higher throughout with low latency rates.
• Therefore, the increasing development of WI-FI technology for utilization in infotainment systems is propelling the electric vehicle infotainment market demand.

The cellular segment is expected to register the fastest CAGR during the forecast period.

• The cellular connection includes a touchscreen interface that mirrors a smartphone. This offers convenience to the user to check their emails or messages.
• Moreover, built-in SIM cards allow infotainment systems to connect to the internet. This is used for data storage in clouds, live location tracking, and others.
• For instance, Panasonic Automotive collaborated with  Harley-Davidson connecting LiveWire electric motorcycles using cellular connection. This is done using Panasonic’s OneConnect service which provides details of motorcycle status, temper alerts, and vehicle location on the user’s mobile phone.
• Hence, the growing cellular segment is projected to drive the electric vehicle infotainment market opportunities during the forecast period.

By Operating System:

Based on the operating system, the market is segmented into Android, Linux, QNX, and Windows.

Trends in the Operating System:

• Rising shift towards Linux operating systems in infotainment systems due to its open platform that enables code reuse and faster development of new features.
• Increased utilization of Windows operating systems by car manufacturers to customize the systems as per requirement is boosting the market demand.

The QNX segment accounted for the largest revenue in the electric vehicle infotainment market share in 2024.

• QNX are operating systems used in embedded systems including infotainment systems to create reliable, secure, and feature-rich systems.
• These are real-time operating systems that operate all processes and actions within a specific time frame for safer implementation.
• For instance, in April 2022, Mercedes-Benz Group launched the next level of QNX-based MBUX operating system. This system proactively shows the right functions at the right time on the screen using AI.
• Thus, the rising advancements associated with QNX operating systems are driving the electric vehicle infotainment market size.

The Android segment is expected to register the fastest CAGR during the forecast period.

• Android operating systems allow users to download compatible apps from the Google Play Store directly into the infotainment systems.
• This helps users to directly use applications in the systems instead of mobile phones. It supports multiple user profiles with personalized settings offering a better experience.
• For instance, in March 2023, General Motors partnered with Google to integrate Apple CarPlay and Android Auto technologies. This allows user to mirror their smartphone screens into the display.
• Thus, increasing advancements related to Android operating systems are anticipated to boost the electric vehicle infotainment market expansion during the forecast period.

By Application:

Based on the application, the market is segmented into safety and security, entertainment, information, navigation, diagnostics, and others.

Trends in the Application:

• Rising adoption of infotainment systems in vehicle diagnostics is driving the market demand.
• Increasing integration of infotainment systems with advanced driver assistance systems (ADAS), in-cabin monitoring, and telematics is driving the electric vehicle infotainment market size.

The navigation segment accounted for the largest revenue in the market in 2024, and it is also expected to register the fastest CAGR during the forecast period.

• Infotainment systems are used in navigation for traffic alerts, faster and safer routes, GPS tracking, and toll information.
• These systems also provide time of arrival, estimate fuel efficiency, avoid traffic congestion, and allow drivers to access all information and make informed decisions while driving.
• For instance, in January 2024, TomTom and Mitsubishi Electric collaborated to advance automated driving. This is implemented using highly accurate navigation data using Mitsubishi’s High-Definition locator.
• Moreover, in January 2025, TomTom announced an enhancement to its Orbis Maps. This includes the addition of an immersive 3D lane geometry using AI.
• Therefore, the electric vehicle infotainment market analysis depicts that the increasing development associated with navigation systems is propelling the market growth.

By Sales Channel:

Based on the sales channel, the market is segmented into OEM and aftermarkets.

Trends in the Sales Channel:

• Rising adoption of aftermarket systems due to personalization options is boosting the market demand.
• Increasing trends towards the use of OEM sales channels for new innovative products are driving market growth.

The OEM segment accounted for the largest revenue share in the market in 2024.

• Original Equipment Manufacturers (OEM) configure infotainment systems and the requirements. They update the software remotely. They use the infrastructure to set alerts based on driving experiences.
• Moreover, they manage all the infotainment systems, restore user data, and update software as per the new regulations.
• For instance, in July 2022, Apple announced an update to its CarPlay system. It provides greater integration with multiple widgets.
• Therefore, rising innovations associated with infotainment systems that are provided by OEMs are driving market growth.

The aftermarket segment is expected to register the fastest CAGR during the forecast period.

• In aftermarket sales, the infotainment systems are more customizable and personalized. These systems provide repair, maintenance, and upgrades for already existing systems.
• For instance, in July 2023, Uno Minda launched an in-car multimedia player system range for the aftermarket. It supports wireless connectivity and includes the latest Android 11.
• Hence, the aforementioned factors are projected to drive the market during the forecast period.

By End-Use:

Based on the end use, the market is segmented into battery electric vehicles (BEVs), hybrid electric vehicles (HEV), and fuel cell electric vehicles (FCEVs).

Trends in the End Use:

• There is an increasing trend towards the adoption of FCEVs due to no emissions.
• Rising shift towards the adoption of HEV, attributed to the prevalence of government subsidies and tax benefits.

The battery electric vehicle segment accounted for the largest revenue share of 71.58% in the market in 2024.

• BEVs are fully electric vehicles running on rechargeable batteries instead of fuel. These vehicles are fully emission-free and are more efficient compared to HEVs.
• BEVs connect to the internet to get regular updates and upgrades from OEMs. This offers the latest technologies integrated with the infotainment systems providing navigation, entertainment, and safety together.
• For instance, in February 2023, SEAT announced its plan to convert its main factory into a BEV production facility for USD 3.2 Billion. This is expected to boost the production of BEVs in the upcoming years.
• According to the analysis, the increasing BEV production is driving the adoption of infotainment systems, in turn propelling the market growth.

The hybrid electric vehicle segment is expected to register the fastest CAGR during the forecast period.

• HEVs use both an internal combustion engine and an electric motor. These are fuel efficient and offer similar range and power as conventional vehicles.
• HEVs provide an immersed driving experience when integrated with infotainment systems. These systems provide information on various features embedded in HEVs for the user to make informed decisions while driving.
• For instance, in May 2024, Porsche launched the Porsche 911 in a T-Hybrid model. This includes more deeply integrated Apple CarPlay.
• Thus, the rising development of HEVs is projected to drive the market during the forecast period.