Mobile Application Testing Solution Market Forecast 2023 - 2030

By Type :

The type segment is bifurcated into automated testing and interactive testing. Automated testing solutions accounted for the largest market share in 2022 and are also predicted to witness the fastest CAGR during the forecast period. The growth of the market is credited to the ability of automated testing solutions to offer significant advantages in terms of efficiency and speed. Automated solutions execute test cases much faster than manual testing, leading to reduced testing cycles and faster time-to-market for mobile applications. Additionally, automated testing also allows for parallel testing across multiple devices and platforms, further enhancing efficiency and speed. Moreover, the solutions are also responsible to streamline the testing of cybersecurity features in mobile apps, further contributing to the growth of the automated testing solutions segment. For instance, in May 2023, Appdome, Inc. launched build-to-test, an advanced automated testing solution to protect mobile applications against cyberattacks. The advanced testing solution is designed to reduce the complexity of testing mobile applications by automating the process, hence contributing remarkably in boosting the growth of the global mobile application testing solution market.

By Platform :

The platform segment is trifurcated into iOS, Android, and Windows. Android segment accounted for the largest market share of 62.4% in 2022 as Android is the most widely used mobile operating system. In addition, Android operates on a wide range of devices, offering a high degree of device fragmentation. Android has numerous device models, screen sizes, resolutions, and hardware configurations running on different versions of the operating system. The fragmentation poses unique testing challenges that raise the demand for advanced mobile application testing solutions to check the functionality of mobile applications, thus contributing remarkably to the dominance of the Android segment.

iOS is anticipated to witness the fastest CAGR in the mobile application testing solution market during the forecast period. The growth of the market is endorsed by strict quality standards and a rigorous review process for accepting applications by Apple App Store. In addition, iOS ensures a higher level of app quality, stability, and security compared to other platforms. Consequently, to fulfill the quality standards and gain acceptance in the App Store, developers require comprehensive testing solutions to evaluate the iOS applications that drive the demand for mobile application testing solutions. For instance, in January 2023, Sauce Labs Inc. introduced an advanced automated testing solution for iOS applications to test the audio-video quality of various apps on the Apple App Store. The solution improves the testing execution time by approximately 70%, thus contributing notably in bolstering the growth of the iOS segment during the forecast period.

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By Device :

The device segment is bifurcated into smartphone and tablet. Smartphone accounted for the largest market share in 2022 and are also expected to register the fastest CAGR in the upcoming years. Smartphones are considered as the primary device for accessing mobile applications, with the majority of the population relying on smartphones for various tasks. The increasing adoption of smartphones raises the demand for advanced mobile application testing solutions to ensure the compatibility and performance of mobile applications. Additionally, smartphones support various operating systems namely Android, iOS, and Windows Mobile. Each operating system has unique features and capabilities that further increase the need for comprehensive testing solutions to ensure the quality and functionality of mobile applications across different operating systems. In conclusion, the increasing adoption of smartphones is driving the growth of the mobile application testing solution market to ensure the functionality and performance of mobile applications. For instance, according to India Cellular and Electronics Association (ICEA) report, global smartphone shipments reached 1.37 billion in 2021 with a rise of 7.4% and are projected to reach 1.54 billion units in 2025. The increasing adoption of smartphones is thus contributing notably in accelerating the growth of the market.

By End-User :

The end-user segment is classified into residential and corporate. Corporate sector accounted for the largest market share in 2022 as mobile application testing solutions are utilized in identifying and rectifying various security checks to improve productivity and also to streamline the operations in organizations. In addition, automated testing solutions also enable enterprises to increase operational efficiency, reduce costs and improve security, thus contributing remarkably in spurring the growth of the mobile application testing solution market. For instance, in September 2022, NowSecure launched the NowSecure Platform with a mobile AppSec testing solution to rectify security threats in mobile applications. The advanced solution is designed to offer highly accurate automated testing at an affordable price in comparison to manual pen testing, hence contributing significantly in accelerating the growth of the commercial segment.

The residential sector is expected to register the fastest CAGR in the mobile application testing solution market during the forecast period. The growth of the market is credited to the increasing utilization of mobile application testing solutions to verify the functionality and performance of social media applications, namely Facebook and WhatsApp. Testing solutions aid to identify and address any bugs and defects that affect the user experience. Furthermore, the testing solutions also ensure that the apps operate smoothly, deliver real-time notifications, and provide reliable communication channels for residential users. Consequently, the above-mentioned factors are collectively responsible in fueling the growth of the mobile application testing solution market in the residential sector during the forecast period.

By Region :

The regional segment includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

North America accounted for the largest market share of USD 2,480.87 million in 2022 and is anticipated to reach USD 10,609.26 million in 2030 in the mobile application testing solution market. In addition, in the region, the U.S. accounted for the maximum revenue share of 75.20% in the year 2022. The region is a hub for technological innovation, with a strong presence of leading technology companies, research institutions, and skilled professionals. The advanced technological infrastructure is fostering the development and adoption of mobile application testing solutions, positioning North America as a leader in the market. In addition, North America boasts a thriving mobile app development sector, with a significant number of startups, established companies, and developers focused on creating innovative mobile applications. Moreover, the region is home to renowned technology companies namely Apple Inc., Applause App Quality, Inc., and Google LLC that have a major influence on the mobile app ecosystem. Consequently, the vibrant app development sector is driving the demand for mobile application testing solutions, as developers prioritize ensuring the quality and performance of the applications. For instance, in February 2021, Applause App Quality, Inc. launched a Product Excellence Platform (PEP) with an advanced automated in-spirit testing solution to improve the reliability of mobile applications to enhance the user experience.

Asia Pacific accounted is anticipated to witness the fastest CAGR in the mobile application testing solution market during the forecast period. The growth is attributed to the rapid digital transformation in Asia Pacific countries including China, Japan, and India. In addition, the increasing adoption of smartphones and expanding internet connectivity are creating immense opportunities for mobile application development and adoption. Subsequently, the increasing investment by key players and the government to improve the digital infrastructure is raising the demand for mobile application testing solutions to ensure the quality, security, and performance of the applications.