Market Size and Growth Outlook
The canned tuna market is projected to surpass USD 30.63 billion by 2035, rising from USD 18.68 billion in 2024. It further reached USD 19.53 billion in 2025 and expand steadily at a CAGR of 4.60% during the forecast period from 2025 to 2035.
Key report highlights
Canned tuna is a processed seafood product made by cleaning, cooking, preserving, and sealing tuna in airtight containers, which ensures a long shelf life and provides an affordable, high-protein food option with minimal preparation needs. The industry covers the entire value chain, including raw tuna sourcing, processing, canning, packaging, labelling, logistics, and distribution to retail, food service, institutional buyers, and export markets. Market growth is being driven by rising demand for convenient and ready-to-eat protein foods, supported by urbanization and the expansion of modern retail channels. In addition, product innovation such as new flavours and formats, along with strong export demand from regions like North America and Europe, is boosting production and demand in key manufacturing hubs in Southeast Asia and Latin America. Recent US tariff policies have significantly disrupted the canned tuna market and the wider seafood supply chain, as the country relies heavily on imports for nearly three-quarters of its seafood demand. These tariff measures are also reshaping seafood consumption patterns in the US by pushing up retail prices of products like shrimp, salmon, canned tuna, and tilapia. Since seafood already carries a price premium compared to other protein sources, rising costs are reducing affordability and widening the gap between actual consumption and USDA-recommended levels, while also pressuring the profitability of processors, distributors and retailers in the tuna industry.
Growing demand for affordable, shelf-stable protein sources is significantly driving market penetration of canned tuna, as consumers increasingly prefer convenient, minimally processed foods that require little to no preparation. Canned tuna has become a regular part of urban household diets, especially among working-class consumers, while also serving as a reliable option for emergency food storage, with strong brand visibility encouraging repeat purchases. The expansion of modern retail channels and organized grocery chains is improving the availability and visibility of packaged seafood products, including canned tuna. At the same time, e-commerce grocery platforms are enhancing direct-to-consumer access, particularly in tier 2 and tier 3 cities, while subscription-based grocery services are encouraging more consistent and repeat purchase behaviour among consumers.
By product type, Skipjack led in 2024 with a 46.3% share due to low cost, high availability, and suitability for large-scale processing and private labels, while albacore is expected to grow fastest as a premium white meat option driven by rising demand for healthier, high-quality protein, especially in North America. By flavour, unflavoured dominated in 2024 as it is versatile, affordable and widely used in everyday meals and foodservice applications, while flavoured variants are expected to grow faster due to rising demand for convenient, ready-to-eat options and increasing preference for seasoned, on-the-go protein products. Based on distribution channel, supermarkets & hypermarkets held the largest share in 2024 due to strong availability, promotions and bulk purchasing options, while online retail is expected to grow fastest, supported by e-commerce expansion, subscription models and better access in smaller cities.
In 2024, North America held the largest share at 44% and was valued at USD 8.22 billion, with the U.S. accounting for 82.03% of the regional market. Growth is driven by high seafood consumption, strong penetration of packaged foods and the expansion of supermarket chains and private label offerings that increase canned tuna availability. Asia Pacific is expected to witness the fastest growth, supported by its role as a major processing hub, rising urban retail penetration in China and expanding e-commerce in India. Increasing middle-class incomes in Southeast Asia and product innovations like sustainable packaging are further boosting demand. The European market is growing steadily due to consistent seafood consumption in countries like the UK, Germany, France, Italy and Spain. Demand for sustainable products is increasing, while private label brands are expanding as retailers focus on affordability and competitive pricing. Latin America growth is driven by strong consumption in Brazil and Mexico and export-oriented processing in Ecuador, supported by expanding supermarket networks. Meanwhile, the Middle East & Africa region is growing due to rising demand for shelf-stable foods in countries like the UAE, Saudi Arabia and South Africa, along with increasing urbanization and organized retail expansion.
Canned Tuna Market Trends
- Consumers are increasingly shifting toward canned tuna as a low-cost, long-shelf-life protein source, especially in urban households and working populations.
- Busy lifestyles are driving demand for easy-to-consume, flavoured and single-serve tuna products that require minimal preparation.
- Supermarkets and hypermarkets are increasing shelf space for canned seafood, while private label brands are strengthening price competitiveness and market reach.
- Online grocery platforms and subscription models are improving accessibility, especially in tier 2 and tier 3 cities, boosting repeat purchases.
- Consumers are increasingly opting for albacore and other premium cuts due to their high protein content and perceived health benefits.
List of key players in Canned Tuna Market:
- Thai Union Group – Thailand
- Bumble Bee Foods – US
- StarKist Co. – US
- Bolton Group – Italy
- Dongwon Group – South Korea
- Century Pacific Food Inc. – Philippines
- Jealsa Corporación – Spain
- Albacora S.A. – Spain
- Frinsa del Noroeste S.A. – Spain
- Wild Planet Foods – US
Canned Tuna Market Segmentation
The Canned Tuna Market can be segmented on the basis of product type, flavour and distribution channel:
Canned Tuna Market Product Type Outlook, Revenue (USD Billion) (2025-2035)
- Albacore
- Skipjack
- Yellowfin
- Bigeye
- Bluefin
- Tongol/Longtail
- Others
Canned Tuna Market Flavour Outlook, Revenue (USD Billion) (2025-2035)
- Flavored
- Unflavored
Canned Tuna Market Distribution Channel Outlook, Revenue (USD Billion) (2025-2035)
- Supermarkets & Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
Canned Tuna Market Regional Outlook, Revenue (USD Billion) (2025-2035)
- North America
- Canada
- Mexico
- U.S.
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Europe
- Germany
- France
- UK
- Spain
- Russia
- Italy
- BENELUX
- Latin America
- Argentina
- Brazil
- Chile
- Middle East and Africa
- GCC
- Turkey
- South Africa