Global Fabric Softener Market growing at a CAGR of 4.3% from 2023 to 2031

Category : Consumer Goods | Published Date : Oct 2023

Key Market Overview

Consegic Business Intelligence analyzes that the fabric softener market is predicted to grow at a compound annual growth rate of 4.3% from 2023 to 2031 and is expected to reach USD 28,111.12 million in 2031 and 20,059.53 million in 2023 which was valued at USD 19,400.00 million in 2022.

The report highlights the increasing demand for laundry care products, which is augmenting the global market growth. Consegic Business Intelligence study also provides insights into the market's competitive landscape, market segmentation, regional outlook, and emerging technologies in the fabric softener market.

Global Fabric Softener Market By Overview

Global Fabric Softener Market

The fabric softener market is bifurcated into product type, nature, end-use industry, and distribution channel. Based on product type, the market is segmented into liquid, sheets, sprays, tablets, and others. In 2022, the liquid segment dominated the overall fabric softener market. Based on nature, the market is segmented into organic and conventional. In 2022, organic segment dominated the overall fabric softener market. Based on end-use industry, the market is segmented into residential and commercial. In 2022, the commercial segment dominated the overall fabric softener market. Based on distribution channel, the market is segmented into online and offline. In 2022, the ofline segment dominated the overall fabric softener market.

Get Free Sample

Market Dynamics



  • Increasing demand for laundry care products is driving the market growth.
  • Rising awareness about the benefits of fabric softeners is boosting the market growth.



  • Availability of alternative fabric care products such as scent boosters, dryer balls, and others is hampering the market growth.

Market Segmentation:

Report Attributes Report Details
By Product Type Liquid, Sheets, Sprays, Tablets, and Others
By Nature Organic and Conventional
By End-use Industry Residential, Commercial (Hotels and Restaurants, Hospitals, and Others)
By Distribution Channel Online (Company-Owned Website, E-commerce), Offline (Hypermarket/Supermarket, Specialty Stores, Departmental Stores, and Others)
By Region North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Competitive Landscape :

The market is dominated by certain major companies such as Unilever, AlEn USA LLC, and Devan Chemicals, which have a strong market position in the current market circumstances. These companies are continuously leveraging new technologies to develop innovative solutions. Furthermore, the fabric softener market is expected to witness substantial growth in the coming years due to the development of eco-friendly fabric softeners in key regions such as North America, Asia Pacific, and others.
The market is characterized by intense competition, with companies focusing on expanding their product offerings and increasing their market share through mergers, acquisitions, and partnerships.

  • Unilever
  • AlEn USA LLC
  • Devan Chemicals
  • Church & Dwight Co., Inc.