Fabric Softener Market Forecast 2023 - 2031

Report ID : CBI_1309 |  Category : Consumer Goods   | Published Date:     |  Format :   ms word  ms Excel  PDF

Segments Covered :
By Product Type Liquid, Sheets, Sprays, Tablets, and Others
By Nature Organic and Conventional
By End-use Industry Residential, Commercial (Hotels and Restaurants, Hospitals, and Others)
By Distribution Channel Online (Company-Owned Website, E-commerce), Offline (Hypermarket/Supermarket, Specialty Stores, Departmental Stores, and Others)
By Region North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
Report Snapshots :
Base Year: 2022
CAGR: 4.3%
Forecast Year: 2023 - 2031
Revenue 2022: $19,400.00 Mn
Revenue 2023: $20,059.53 Mn
Revenue 2031: $28,111.12 Mn

Fabric Softener Market Forecast 2023 - 2031

Market Overview :

Consegic Business Intelligence analyzes that the fabric softener market is growing with a CAGR of 4.3% during the forecast period (2023-2031), and the market is projected to be valued at USD 28,111.12 million by 2031 and USD 20,059.53 million in 2023 from USD 19,400.00 million in 2022.

Market Definition :

Fabric softener is a product that is added to laundry to make clothes and other fabrics softer, reduce static cling, and add a fresh scent. It is typically added to the rinse cycle of a washing machine, but can also be applied to dry fabrics using a dryer sheet or spray. Fabric softeners work by coating the fibers of fabrics with a thin layer of chemicals. These chemicals lubricate the fibers and reduce friction, which makes the fabric feel softer and smoother. Fabric softeners also contain anti-static ingredients, which help to reduce static cling.

Fabric Softener Market :

Fabric Softener Market

Get More Information

Download Sample Report
 

Market Dynamics :

Fabric Softener Market Dynamics

Drivers :

  • Increasing demand for laundry care products is driving the market growth.

    Fabric softeners are considered laundry care products as they keep clothes free of wrinkles and protect the clothes from fading. The rise in demand for laundry care products to maintain personal hygiene is driving the growth of the fabric softener market. Also, the rising population coupled with the growing working population has been leading to a larger demand for quick dry cleaning methods and laundry care products. Consumers are spending largely on laundry care products due to the adoption of a healthy lifestyle coupled with rising awareness for hygiene. Hence, there is a large demand for fabric softeners as laundry care products in the residential sector, laundry services, hospitals and hotels, and others. Fabric softeners can be used on a variety of fabrics, including cotton, polyester, and wool. However, it is important to note that fabric softeners can irritate sensitive skin and may build up on clothes over time, making them less absorbent.

    Also, the introduction of different technologically enhanced laundry care products such as smart dispensing, washing machines with smart water technology, and others have been extracting larger demand for fabric softener products. Hence, due to the aforementioned factors, the rising demand for laundry care products globally has been leading to significant growth in the fabric softener market.

  • Rising awareness about the benefits of fabric softeners is boosting the market growth.

    Increasing awareness about different benefits of fabric softeners such as improvement in absorbency, allowing clothes to dry faster, and saving energy and money on drying costs, among others is boosting the fabric softener market growth. Furthermore, fabric softener products combat wrinkles, reduce static, and add a fresh fragrance to the laundry. Also, the product adds elasticity to the fibers, reduces wrinkles, makes the clothes less stiff, and helps the clothes last longer. Furthermore, the product makes the fabric feel bouncier and pleasant to touch. Also, fabric softeners prevent the color from fading and fibers from any damage. Thus, growing awareness of fabric care among consumers for certain advantages such as wrinkle reduction, reduced fabric wear, and easy ironing, among others is stimulating the growth of the fabric softener market. Owing to consumers looking for products that are cost efficient, save time, and also meet cleaning and conditioning purposes, the fabric softener market is growing significantly. Hence, due to the aforementioned factors, fabric softeners are being demanded largely by consumers across the globe.

Restraint :

  • Availability of alternative fabric care products such as scent boosters, dryer balls and others is hampering the market growth.

    The wide availability of substitutes for fabric softeners is hampering the growth of the fabric softener market. Substitutes such as scent boosters, dryer balls, and other conditioners are widely used in the market due to their specific advantages. Fabric softeners are recommended to be avoided for those who have skin sensitivity and allergies. Dryer balls are highly allergy-friendly and add a slight softening effect as the product is found mainly in unscented, wood, or plastic forms. The dryer balls are widely used in jackets and help in removing the lumpiness after the wash. Hence, due to the aforementioned benefits, the availability of different alternative fabric care products is hampering the market growth.

Opportunities :

  • Development of ecofriendly fabric softeners is expected to propel the market growth.

    The introduction of eco-friendly fabric softeners by the key players in the market is forecasted to flourish the fabric softener market growth. Hence, different manufacturers are focusing majorly on eco-friendly products such as plant based enzymes and mineral based surfactants. Consumers are also preferring eco-friendly and organic laundry care products that have minimal impact on the environment. Thus, different innovations and the launch of new products are serving as major opportunities for market growth. Hence, the development of eco-friendly products is forecasted to increase the growth of the fabric softener market in the forecast years.

 

Fabric Softener Market Report Coverage :

Report Attributes Report Details
Study Timeline 2017-2031
Market Size in 2031 USD 28,111.12 Million
CAGR (2023-2031) 4.3%
By Product Type Liquid, Sheets, Sprays, Tablets, and Others
By Nature Organic and Conventional
By End-use Industry Residential, Commercial (Hotels and Restaurants, Hospitals, and Others)
By Distribution Channel Online (Company-Owned Website, E-commerce), Offline (Hypermarket/Supermarket, Specialty Stores, Departmental Stores, and Others)
By Region North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa
Key Players Unilever, AlEn USA LLC, Devan Chemicals, HENKEL AG & CO. KGaA, MARICO LTD., PIGEON CORPORATION, COLGATE PALMOLIVE COMPANY, RECKITT BENCKISER GROUP PLC., PROCTER & GAMBLE COMPANY, and Church & Dwight Co., Inc.

Get More Information

Download Sample Report
 

Market Segmentation :

By Product Type :

The product type segment is categorized into liquid, sheets, sprays, tablets, and others. In 2022, the liquid segment accounted for the highest market share of 57.28% in the fabric softener market. Liquid fabric softeners are widely demanded in the residential and commercial sectors as the product boosts the durability of clothes by reducing the movement of fibers within the yarn. Also, consumer preference for fully automatic washing machines over semi-automatic ones has been driving the demand for liquid softeners. This is due to the ability of the product to easily mix during the rinsing cycle of the washing machine. Hence there is high demand for the product in the textile industry, hospitality, laundry services, households, and others. Thus, due to the aforementioned factors, the liquid segment is experiencing significant growth in the fabric softener market.

Moreover, the sheets segment is expected to grow at the fastest CAGR over the forecast period in the fabric softener market. The sheets are useful in eliminating wrinkles and static, adding soothing fragrance, and keeping the clothes softer. They are pre-moistened sheets which are designed to be placed in the dryer. Also, the sheets are known for preserving the color and improving the longevity of clothes. Furthermore, new product launches by the key players in the market are boosting the growth of sheets. For instance, in June 2021, AlEn USA LLC expanded its product portfolio with new two products such as Ensueno Liquid Laundry Detergent and Ensueno Scent Booster Dryer Sheets. These products offer a complete laundry care solution and are available at selected retailers nationwide. Hence due to the aforementioned factors, the sheet segment is growing positively in the fabric softener market.

Global Fabric Softener Market, By Product Type, 2022

Get More Information

Download Sample Report

By Nature :

The nature segment is categorized into organic and conventional. In 2022, the organic segment accounted for the highest market share and is expected to grow at the fastest CAGR over the forecast period in the fabric softener market. Consumers are highly inclined to eco-friendly and organic laundry care products as the products have less impact on the environment. Also, various manufacturers in the market are focusing more on organic ingredients such as coconut oil, olive oil, and others in the products as they are efficient enough to not damage the hands of the washer and do not bleach out colors from the cloth. Moreover, new product launches by the key players in the market have been boosting the growth of organic fabric softener products. For instance, in May 2021, Devan Chemicals, a worldwide developer of specialty chemicals for textiles, launched a bio-based fabric softener product that is derived from vegetable oils. Hence, new and innovative product launches in the market are driving the organic segment in the fabric softener market.

By End-use Industry :

The end-use industry segment is categorized into residential and commercial. The commercial segment is categorized into hotels and restaurants, hospitals, and others. In 2022, the commercial segment accounted for the highest market share in the fabric softener market. Owing to the usage of fresh and stain-free towels, bed sheets, and other products. Also, it is widely demanded in hotels and the textile industry across the globe. Moreover, expansion in the textile and hospital industry globally is driving the growth of the segment in the fabric softener market. Furthermore, increasing investment by different governments in expanding the healthcare infrastructure is driving the growth of the commercial segment. For instance, according to a recent report by India Brand Equity Foundation in 2023, the Indian government is planning to introduce a credit incentive program worth USD 6.8 billion to boost the country's healthcare infrastructure. Hence, due to the aforementioned factors, the commercial segment is witnessing significant growth in the fabric softener market.

Moreover, the residential segment is expected to grow at the fastest CAGR over the forecast period in the fabric softener market. Due to the rising demand for washing machines in urban areas, fabric softeners are widely demanded in different households. The product can be incorporated into automatic washing machines and thus increasing sales of automatic washing machines is increasing the growing demand for fabric softeners. Also, increasing residential constructions and expansion of the real estate sector is proving to be a catalyst for the growth of the fabric softener market. Hence, due to the aforementioned factors, the residential segment is experiencing positive growth and is forecasted to grow further in the forecast years.

By Distribution Channel :

The distribution channel segment is categorized into online (company-owned website, e-commerce), and offline (hypermarket/supermarket, specialty stores, departmental stores, and others). In 2022, the offline segment accounted for the highest market share in the fabric softener market. The offline segment has been showcasing major demand due to the time delivery of the product, personalized recommendations from the staff, wide variety to choose from on the spot, and shopping satisfaction. Consumers do get advised by the sales staff about the advantages of different product types of fabric softeners so that the consumers can check the quality of the product on the spot and make a wise purchase decision accordingly. Also, the expansion of the fabric softener and conditioner businesses in large retail outlets is acting as a catalyst for the growth of the offline segment. Hence, due to the aforementioned advantages of the offline distribution channel, this segment is foreseeing high segmental growth in the fabric softener market.

Moreover, the online segment is expected to grow at the fastest CAGR in the overall fabric softener market during this forecast period. This is due to the rise in e-commerce platforms and increasing digitalization across the globe. Consumers prefer ease of shopping, and easy product returns, and thus online shopping is considered a time-saving approach. Also, 24*7 access to the product lines by the customers acts as a catalyst for the growth of the online segment. Hence, due to the mentioned advantages of online distribution channel, the segment in the fabric softener market is growing significantly.

By Region :

The regional segment includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

 
North America Fabric Softener Market, 2022 (USD Million)

Regional Growth Insights

Download Sample Report

In 2022, North America accounted for the highest market share at 37.21%, was valued at USD 7,218.74 million in 2022 and USD 7,424.03 million in 2023, it is expected to reach USD 10,089.08 Million in 2031. In North America, the U.S. accounted for the highest market share of 89.30% during the base year 2022. Owing to the large working population coupled with the high disposable income of the consumers in the region. Furthermore, the high living standard of consumers coupled with the presence of major market players in the region, the fabric softener market is growing significantly in North America. Also, the increasing laundry and textile industry in the region is significantly impacting the growth of the fabric softener market.

Moreover, Asia Pacific is expected to witness significant growth over the forecast period, growing at a CAGR of 5.1% during 2023-2031. Increasing urbanization coupled with a rise in population in the region is leading to the growing adoption of fabric softeners in the Asia Pacific. Also, the adoption of a healthy lifestyle coupled with rising concern for hygiene is driving the fabric softener market growth in Asia Pacific. Furthermore, growing numbers of the working population in the region is acting as a catalyst for market growth. Hence, due to the aforementioned factors, the fabric softener market in Asia Pacific is growing at a significant rate.

North America Fabric Softener Market, By Countries (2022)

Details Countries Growth Insights

Download Sample Report
 

Fabric Softener Market Competitive Landscape:

The fabric softener market is highly competitive, with several large players and numerous small and medium-sized enterprises. These companies have strong research and development capabilities and a strong presence in the market through their extensive product portfolios and distribution networks. The market is characterized by intense competition, with companies focusing on expanding their product offerings and increasing their market share through mergers, acquisitions, and partnerships. The key players in the market include-

  • Unilever
  • AlEn USA LLC
  • Devan Chemicals
  • HENKEL AG & CO. KGaA
  • MARICO LTD.
  • PIGEON CORPORATION
  • COLGATE PALMOLIVE COMPANY
  • RECKITT BENCKISER GROUP PLC.
  • PROCTER & GAMBLE COMPANY
  • Church & Dwight Co., Inc.

Recent Developments :

  • In July 2022, Unilever launched its most powerful and sustainable laundry capsule. The capsule's GHG emissions are reduced by 16% and are packaged in a plastic-free, cardboard container. The reduction in emissions across the products' life cycle is a step forward for decarbonizing the laundry industry.
  • In May 2021, textile innovator, Devan Chemicals added two products to its range of bio-based textile finishes such as bio-based softener and quick dry finish. The products are derived from vegetable oils and mark a sustainable drive from the company point of view.
 

Frequently Asked Question

What was the market size of the fabric softener industry in 2022?+

In 2022, the market size of fabric softener was USD 19,400.00 million.

What will be the potential market valuation for the fabric softener industry by 2031?+

In 2031, the market size of fabric softener will be expected to reach USD 28,111.12 million.

What are the key factors driving the growth of the fabric softener market?+

Increasing demand for laundry care products is fueling market growth at the global level.

What is the dominating segment in the fabric softener market by product type?+

In 2022, the liquid segment accounted for the highest market share of 57.28% in the overall fabric softener market.

Based on current market trends and future predictions, which geographical region is the dominating region in the fabric softener market?+

North America accounted for the highest market share in the overall fabric softener market.