Corporate Gift Market Size:
Corporate Gift Market Size is estimated to reach over USD 1,303.52 Billion by 2032 from a value of USD 759.48 Billion in 2024 and is projected to grow by USD 799.32 Billion in 2025, growing at a CAGR of 7.6% from 2025 to 2032.
Corporate Gift Market Scope & Overview:
Corporate gift refers to the practice of giving gifts from a company to employees, clients, potential customers, or business partners. These gifts are often intended to build relationships, show appreciation, and foster loyalty. They can be physical items, experiences such as airfare or concert tickets, or even digital gifts. It helps in building connections and aids in brand recognition & recall, particularly in diverse and competitive markets where differentiation is crucial.
How is AI Impacting the Corporate Gift Market?
Artificial Intelligence is transforming the corporate gift market by personalizing gifting experiences, optimizing operations, and improving customer engagement. With AI-powered analytics, companies can analyze client preferences, purchase history, and behavioral data to curate tailored gift recommendations that strengthen business relationships. Machine learning algorithms also help forecast demand and manage inventory efficiently, reducing waste and overstocking. In e-commerce platforms, AI-driven chatbots enhance customer service by assisting in product selection and order tracking. Additionally, AI supports automated branding and customization, enabling faster production of personalized gifts. As businesses increasingly focus on meaningful and data-driven gifting strategies, AI is driving innovation, efficiency, and personalization across the corporate gifting landscape.
Corporate Gift Market Dynamics - (DRO) :
Key Drivers:
Growing emphasis on employee engagement and retention is driving the corporate gift market expansion
The growing emphasis on employee engagement and retention is driving the global market. In an increasingly competitive business landscape, organizations are focusing on fostering a positive work environment and boosting employee morale. These gifts act as a token of appreciation and play a crucial role in this strategy. They acknowledge employees' efforts and motivate them to perform better, thereby contributing to the overall productivity & profitability of the organization. Further, tailoring gifts to the individual preferences, hobbies, or needs of the recipient is becoming vital. This includes engraved items, curated gift boxes based on interests, and even personalized gifts.
- For instance, according to a study conducted in 2023, employee gifts can increase engagement within an organization by upto 44%. For small and medium-sized enterprises (SMEs), thoughtfully chosen gifts can be a powerful tool to elevate employee morale, cultivate positive and energetic work environments, and ultimately contribute to greater business achievements.
Thus, according to the corporate gift market analysis, the growing emphasis on employee engagement and retention is driving the corporate gift market size.
Key Restraints :
Stringent corporate policies and regulations are affecting the corporate gift market demand
Many organizations have strict guidelines regarding the acceptance of gifts to prevent conflicts of interest and maintain transparency. These policies limit the value and type of gifts that are exchanged, thereby restricting the scope of the market.
Additionally, in certain industries and regions, gift-giving within corporate is viewed as a form of bribery, further hampering the market growth. Thus, the aforementioned factors would further impact the corporate gift market size.
Future Opportunities :
Increasing adoption of e-commerce platforms is expected to create corporate gift market opportunities
The e-commerce platforms offer a wide range of products and easy delivery options, making them an attractive option for businesses seeking custom gifts. E-commerce platforms provide access to an extensive and diverse range of gifts, from traditional merchandise and tech gadgets to unique experiences and personalized items. This allows businesses to find the ideal gift for any recipient and occasion. Platforms often aggregate gifts from various vendors, offering a one-stop shop for custom gifting needs.
Further, many e-commerce platforms offer robust personalization and customization options. Businesses can easily add logos, individual names, or custom messages to gifts, enhancing the feeling of thoughtfulness and making the gesture more impactful. Some platforms even enable the creation of bespoke gift boxes tailored to specific preferences.
- For instance, in 2024, Amazon's B2B online marketplace witnessed a growth of over 134% in its corporate gifting store as compared to the previous year. Further, mixer grinders and juicers were the most popular gifts purchased on Amazon Business during this period.
Thus, based on the above corporate gift market analysis, the increasing adoption of e-commerce platforms is expected to drive the corporate gift market opportunities.
Corporate Gift Market Segmental Analysis :
By Type:
Based on type, the market is segmented into food, personalized clothing item, eGift card, experience (airfare or concert tickets), and other types.
Trends in the type:
- Many companies are opting for eco-friendly and sustainable gifts as part of their CSR initiatives. This shift is not only reducing the environmental impact but also enhancing the brand image of the companies involved.
- The segment is witnessing a surge in demand for personalized clothing items as gifts. These gifts offer a unique way to convey thoughtfulness and individuality.
- Thus, the above factors are driving the corporate gift market demand.
The personalized clothing item segment accounted for the largest revenue share of 29.74% in the year 2024.
- Eco-friendly gifts and paper packaging are increasingly popular as companies and recipients become more environmentally conscious. This includes reusable items, biodegradable materials, and support for sustainable businesses.
- Companies are increasingly gifting employees branded clothing like uniforms, tote bags, or t-shirts with their logo to foster a sense of belonging and promote their brand.
- The growing use of 3D printing technology allows for more complex and intricate personalized designs in various product categories, including clothing.
- Companies often choose apparel as gifts during corporate events, trade shows, or as part of a welcome package for new employees. The ability to add logos and personalized messages further enhances the appeal of apparel as company gifts.
- Thus, based on the above analysis, these factors are further driving the corporate gift market growth and trends.
The eGift card segment is anticipated to register the fastest CAGR during the forecast period.
- eGift Cards provide recipients with the flexibility to choose their gift, ensuring satisfaction and reducing the risk of unwanted or inappropriate gifts.
- They eliminate the need for physical delivery, making them a practical choice in the current remote working scenario.
- They allow businesses to track the usage of the gift, providing valuable insights into recipient preferences. This data is leveraged to personalize future gifting strategies, enhancing their effectiveness and impact.
- For instance, Pluxee’s suite of corporate gifting solutions provides an eGift card, by which users can get the flexibility and access to over 90,000 online shopping and food websites, with more than 5 million physical stores accepting RuPay. Their premium pass suite enhances the user experience through a personalized and smooth journey on the Pluxee mobile application.
- Thus, based on the above analysis, these factors are expected to drive the corporate gift market share and trends during the forecast period.
By Sales Channel:
Based on the sales channel, the market is segmented into direct channel and distribution channel.
Trends in the sales channel:
- The integration of online and offline channels, also known as omnichannel retailing, is becoming increasingly common in the market. Many businesses are adopting a hybrid approach, leveraging the strengths of both channels to offer a seamless shopping experience.
- Influencer marketing and targeted advertising are becoming popular strategies to attract business buyers and showcase the latest trends in corporate gifting. The integration of digital marketing with traditional retail channels is enhancing the overall visibility and accessibility of custom gifts, contributing to the segment growth.
- These factors would further supplement the corporate gift market growth and trends.
The distribution channel segment accounted for the largest revenue share in the year 2024.
- Offline stores, including brick-and-mortar retail outlets and specialty gift shops, remain an important distribution channel for custom gifts.
- These stores offer a tactile shopping experience, allowing customers to physically inspect and choose the gifts they want.
- Offline stores often provide personalized service, helping businesses select the most appropriate gifts for their needs. This channel is particularly popular for last-minute purchases and for items that require a high level of customization.
- Specialty gift shops also offer unique and high-quality items that are not always available online, making them a valuable resource for corporate gifting.
- Thus, based on the above analysis, these factors would further supplement the corporate gift market
The direct channel segment is anticipated to register the fastest CAGR during the forecast period.
- Direct channels allow companies to maintain complete control over how their brand is represented in the gifts and the entire gifting experience. This includes customized packaging, personalized messages, and unique branding elements that might not be possible through third-party retailers.
- Direct interaction with suppliers or in-house capabilities facilitates deeper levels of customization, tailoring gifts to specific recipients' preferences, company values, or event themes.
- Direct sourcing facilitates unique gifting capabilities, which may not be readily available through traditional retail channels. This can make the company's gifts more memorable and impactful.
- These factors are anticipated to further drive the corporate gift market trends and growth during the forecast period.
By Application:
Based on application, the market is segmented into small and medium-sized enterprises (SMEs) and large enterprises.
Trends in the application:
- The growing emphasis on employee engagement and client appreciation is driving both large enterprises and SMEs to invest in custom gifts.
- Client appreciation gifts are being used to strengthen business relationships and foster loyalty, which is crucial for long-term success. The increasing adoption of these practices is fueling the demand for custom company gifts among both large enterprises and SMEs.
The large enterprises segment accounted for the largest revenue share in the year 2024.
- Large enterprises are significant contributors to the market, given their substantial budgets for marketing, employee engagement, and client retention programs.
- These companies often have dedicated teams or departments responsible for selecting and distributing gifts, ensuring that the gifts align with the company’s brand image and values.
- Large enterprises tend to select high-quality, premium gifts that create a lasting impression on the recipients, enhancing the effectiveness of their corporate gifting strategy.
- For instance, Salesforce’s eGifter Rewards is an incentive and rewards platform, that sends digital gift cards to individuals or multiple employees from Salesforce.
- Thus, based on the analysis, the above factors are driving the market development.
The small and medium-sized enterprises (SMEs) segment is anticipated to register the fastest CAGR during the forecast period.
- Small and medium enterprises (SMEs) are crucial players in the global market. While their budgets may be smaller compared to large enterprises, SMEs recognize the importance of corporate gifting in building and maintaining relationships with employees and clients.
- SMEs often focus on cost-effective yet impactful gifts that offer good value for money.
- Customized stationery, tech gadgets, and apparel are popular choices among SMEs, as these items are practical and can be used regularly, ensuring continuous brand visibility.
- These factors are anticipated to drive the corporate gift market trends and growth during the forecast period.
Regional Analysis:
The global market has been classified by region into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
Asia Pacific corporate gift market expansion is estimated to reach over USD 353.52 billion by 2032 from a value of USD 200.29 billion in 2024 and is projected to grow by USD 211.30 billion in 2025. Out of this, the China market accounted for the maximum revenue split of 28.53%. As businesses in the Asia Pacific are growing, the need to establish and maintain relationships with international partners, clients, and employees becomes crucial. Corporate gifting, being a universally appreciated practice, is likely to boost adoption in the corporate industry. Furthermore, cultural practices in many countries in the region, such as gift-giving during festivals and business meetings, are expected to further fuel the regional market. These factors would further drive the regional corporate gift market during the forecast period.
- For instance, Pluxee India provides corporate gifting cards, which can be used to promote teamwork within the organization by recognizing group achievements and building a sense of fellowship among team members. Further, meal passes give employees an easy way to get food, whether they eat out or order in, which saves them both time and money. By making it simpler to access healthy meals during hectic workdays, these passes also help improve their work-life balance. The above factors are driving the market in the Asia-Pacific region.
North America market is estimated to reach over USD 452.58 billion by 2032 from a value of USD 266.24 billion in 2024 and is projected to grow by USD 279.99 billion in 2025. Businesses in the region are constantly looking for ways to stand out and make a lasting impression on their clients and employees. This demand for unique and personalized gifts is driving the development of new products and technologies, such as 3D printing and AI-driven customization. Further, companies that can offer high-quality, customized gifting solutions are well-positioned to capture a significant share of the market. The above factors would further drive the market in North America.
- For instance, CustomInk LLC specializes in creating custom apparel and promotional products for corporates, including many options suitable for corporate gifting. They offer a wide variety of items, from t-shirts and sweatshirts to tote bags and even custom chocolate boxes. Their online platform, the Design Lab, allows users to easily customize items with their company logo, text, or graphics. They also provide tools for managing multiple orders and shipping to various locations.
According to the analysis, the corporate gift industry in Europe is anticipated to witness significant development during the forecast period. Businesses in the European region are increasingly looking for gifts that align with their sustainability goals and values. This trend is driving innovation in the market, leading to the development of new products made from recycled materials, biodegradable packaging, and gifts that support local artisans and communities.
Additionally, the growth of the Latin America region can be attributed to the rapidly growing number of small and medium enterprises (SMEs), which are increasingly adopting custom gifting as a strategy to enhance employee and client relationships. Further, the rising disposable income, expansion of business enterprises, and changing consumer preferences are contributing to the development of the corporate gifting industry in the Middle East & African regions.
Top Key Players & Market Share Insights:
The global corporate gift market is highly competitive with major players providing solutions to the national and international markets. Key players are adopting several strategies in research and development (R&D), product innovation, and end-user launches to hold a strong position in the market. Key players in the corporate gift industry include-
- 4imprint Group PLC (U.K.)
- Crest Craft Company (U.S.)
- Quanzhou Changyi Crafts Gifts Limited (China)
- S. Owens And Company (U.S.)
- Staples Promotional Products (U.S.)
- com Inc. (U.S.)
- Sweda Company LLC (U.S.)
- Tervis Tumbler Company (U.S.)
- The Gem Group Inc. (U.S.)
- Walmart Inc. (U.S.)
- Zara (Italy)
- CustomInk LLC (U.S.)
- Crown Trophy Inc. (U.S.)
- ePromos Promotional Products Inc. (U.S.)
- Ever Rich Gift Limited (China)
- Farfromboring Promotions LLC (U.S.)
- LION PROMOTIONAL GIFT CO. LIMITED (China)
- Logo Emblem Industries Co. Ltd. (China)
- NINGBO WILSHINE STATIONERY CO. LTD. (China)
- Proforma Company (China)
- Pujiang AF Crystal Craft Co. Ltd. (China)
- Quality Logo Products Inc. (U.S.)
Corporate Gift Market Report Insights :
| Report Attributes | Report Details |
| Study Timeline | 2019-2032 |
| Market Size in 2032 | USD 1,303.52 Billion |
| CAGR (2025-2032) | 7.6% |
| By Type |
|
| By Sales Channel |
|
| By Application |
|
| By Region |
|
| Key Players |
|
| North America | U.S. Canada Mexico |
| Europe | U.K. Germany France Spain Italy Russia Benelux Rest of Europe |
| APAC | China South Korea Japan India Australia ASEAN Rest of Asia-Pacific |
| Middle East and Africa | GCC Turkey South Africa Rest of MEA |
| LATAM | Brazil Argentina Chile Rest of LATAM |
| Report Coverage |
|
Key Questions Answered in the Report
How big is the Corporate Gift Market? +
Corporate Gift market size is estimated to reach over USD 1,303.52 Billion by 2032 from a value of USD 759.48 Billion in 2024 and is projected to grow by USD 799.32 Billion in 2025, growing at a CAGR of 7.6% from 2025 to 2032.
Which is the fastest-growing region in the Corporate Gift Market? +
Asia-Pacific region is experiencing the most rapid growth in the market.
What specific segmentation details are covered in the Corporate Gift report? +
The corporate gift report includes specific segmentation details for type, sales channel, application, and region.
Who are the major players in the Corporate Gift Market? +
The key participants in the market are 4imprint Group PLC (U.K.), Crest Craft Company (U.S.), CustomInk LLC (U.S.), Crown Trophy Inc. (U.S.), ePromos Promotional Products Inc. (U.S.), Ever Rich Gift Limited (China), Farfromboring Promotions LLC (U.S.), LION PROMOTIONAL GIFT CO. LIMITED (China), Logo Emblem Industries Co. Ltd. (China), NINGBO WILSHINE STATIONERY CO. LTD. (China), Proforma Company (China), Pujiang AF Crystal Craft Co. Ltd. (China), Quality Logo Products Inc. (U.S.), Quanzhou Changyi Crafts Gifts Limited (China), R.S. Owens And Company (U.S.), Staples Promotional Products (U.S.), Swag.com Inc. (U.S.), Sweda Company LLC (U.S.), Tervis Tumbler Company (U.S.), The Gem Group Inc. (U.S.), Walmart Inc. (U.S.), Zara (Italy), and others.
