Global Maternity Innerwear Market growing at a CAGR of 6.5% from 2023 to 2030

Category : Consumer Goods | Published Date : Sep 2023

Key Market Overview

Consegic Business Intelligence analyzes that the maternity innerwear market is predicted to grow at a compound annual growth rate of 6.5% from 2023 to 2030 and is expected to reach USD 12,269.84 million in 2030 which was valued at USD 7,437.37 million in 2022.

The report highlights the increasing awareness of maternity innerwear among the working female population, which is augmenting the global market growth. Consegic Business Intelligence study also provides insights into the market's competitive landscape, market segmentation, regional outlook, and emerging technologies in the maternity innerwear market.

Global Maternity Innerwear Market By Overview

Global Maternity Innerwear Market

The maternity innerwear market is bifurcated into product type and distribution channel. Based on product type, the market is segmented into maternity/nursing bras, camisoles, shapewear, maternity briefs, and others. In 2022, the maternity briefs segment dominate the overall maternity innerwear market. The distribution channel segment is categorized into online and offline. In 2022, the offline segment accounted for the highest market share in the maternity innerwear market.

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Market Dynamics



  • Increasing awareness of maternity innerwear among the working female population.
  • Growing attention to pregnancy fashion and personal appearance has increased the demand for maternity innerwear.



  • The price sensitivity of maternity underwear with a limited consumer base is limiting the market growth.

Market Segmentation:

Report Attributes Report Details
By Product Type Maternity/Nursing Bras, Camisoles, Shapewear, Maternity Briefs, and Others
By Distribution Channel Online and Offline
By Region North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Competitive Landscape :

The market is dominated by certain major companies such as Wacoal, Mamacouture, Adore Me, and CLOVIA which have a strong market position in the current market circumstances. These companies are continuously leveraging new technologies to develop innovative solutions. Furthermore, the maternity innerwear market is expected to witness substantial growth in the coming years due to the increasing online retailing and e-commerce platforms in key regions such as North America, Asia Pacific, and others.
The market is characterized by intense competition, with companies focusing on expanding their product offerings and increasing their market share through mergers, acquisitions, and partnerships.

  • Wacoal
  • Mamacouture
  • Adore Me
  • Triumph International (India) Pvt ltd.
  • Mothercare IN Limited
  • ASOS
  • Bodycare Creations Ltd.
  • Dreamex Wear Private Limited
  • H & M Hennes & Mauritz AB