By Product Type :

The product type segment is categorized into maternity/nursing bras, camisoles, shapewear, maternity briefs, and others. In 2022, the maternity briefs segment accounted for the highest market share of 35.05% in the maternity innerwear market. Maternity briefs are designed with a higher rise and stretchy fabric to comfortably fit over the growing belly. This type of brief provides support and coverage while also accommodating the changing shape of the hips and buttocks. Maternity briefs have seamless construction to minimize irritation and provide a smooth and comfortable fit. Additionally, it helps to provide support and reduce pressure on the abdomen in pregnant women. contain an underbelly supportive belt and a non-binding waistband, which provides a stretchy space to accommodate the pregnancy bump. The rising demand for comfortable fitting wear and growing awareness of personal hygiene are driving the segment growth across the globe.

Furthermore, the maternity bras segment is expected to grow at the fastest CAGR in the market during the forecast period. Due to their features such as adjustable straps, nursing clips or drop-down-cups, and wider bands. The wide available options in different sizes and styles will further expand the revenue growth of the maternity innerwear industry during the forecast period.

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By Distribution Channel :

The distribution channel segment is categorized into online and offline. In 2022, the offline segment accounted for the highest market share in the overall maternity innerwear market. The growth of the segment is attributed to the wide reach of maternity innerwear through offline distribution channels such as supermarkets/hypermarkets, specialty stores, departmental stores, and others. Physical stores allow customers to touch, feel, try, and choose from various products. It also provides recommendations from sales staff and makes instant purchases. The high presence of this offline store and growing offline distribution channel worldwide is driving the segment growth. For instance, in January 2020, H&M Group signed a franchise agreement with Hola Moda S.A. to expand the distribution network of H&M Group's products in 15 countries across the Latin America region. Hence, owing to the above-mentioned factors, the growth of the offline segment of the maternity innerwear market globally.

However, the online segment is expected to grow at the fastest CAGR in the overall home appliances market. Online distribution channels provide the convenience of home delivery, easy purchasing, larger product categories, and the convenience of purchasing from anywhere across the globe. The rising consumer preference for e-commerce purchases worldwide is expected to drive the segment growth over the forecast period.

By Region :

The regional segment includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

In 2022, North America accounted for the highest market share at 37.60% valued at USD 2,796.45 million and is expected to reach USD 4,645.36 million in 2030. In North America, the U.S. accounted for the highest market share of 68.30% during the base year of 2022. High awareness of maternity fashion, increasing disposable income, and growing emphasis on comfort and style are the primary factors leading to the growth of maternity innerwear in the North America region. Furthermore, increasing consumer spending on apparel and services is driving the market growth. For instance, according to the report by the Bureau of Labor Statistics in September 2022, spending on apparel and services increased 22.3 percent in 2021.

Furthermore, Asia Pacific is expected to witness significant growth over the forecast period, growing at a CAGR of 6.8% during 2023-20230. Growing populations, rising disposable income, and changing lifestyles of consumers across the region are expected to provide lucrative growth opportunities for the maternity innerwear market across the region over the forecast period.