Aesthetic Medicine Market - Size, Share, Industry Trends, and Forecasts (2024 - 2031)

By Procedures :

Based on procedures, the market is bifurcated into invasive procedures and non-invasive procedures.

Trends in the Procedures:

• The trend for invasive procedures, skin tightening & lifting using energy-based devices.
• Social media influencers raise public awareness of aesthetic procedures, thus influencing aesthetic medicine market trends.

The invasive segment accounted for the largest market share in 2023

The segment is further categorized into breast augmentation, liposuction, eyelid surgery, and others.

• Invasive aesthetic procedures penetrate the skin or manipulate underlying tissues to address cosmetic concerns like wrinkles, sagging skin, or excess fat. These procedures typically require incisions and anesthesia, offering more long-lasting results compared to non-invasive options.
• They are ideal for individuals seeking significant aesthetic transformations.
• Additionally, these procedures offer a high degree of customization to address specific anatomical concerns and achieve desired aesthetic goals.
• Common invasive aesthetic procedures include facelifts to tighten sagging skin and address wrinkles, rhinoplasty to reshape the nose, liposuction to remove excess fat, breast augmentation to enhance breast size and shape, and tummy tucks to remove excess skin and fat from the abdomen.
• The advantages offered by these procedures, such as improved self-esteem, enhanced physical appearance, and boosted confidence, significantly influence the requirement for these procedures.
• For instance, according to the data published by the American Society of Plastic Surgeons states that the total number of invasive procedures is 1,498,361 in 2022 and 1,575,244 in 2023. This shows a rise of 5% in the invasive procedures. This rise highlights the continued popularity of invasive procedures within the field of aesthetic procedures.
• Thus, as per the analysis, the desire for long-lasting improvements and societal pressures for a youthful look is driving the requirement for invasive aesthetic procedures, as they offer a higher degree of desired results.

The non-invasive procedure segment is expected to grow at the fastest CAGR over the forecast period.

• Non-invasive aesthetic procedures offer a less invasive approach to enhancing appearance.
• These treatments, which often require multiple sessions for optimal results, utilize technologies like lasers, radiofrequency, and others to target concerns such as wrinkles, fine lines, and unwanted fat.
• Unlike surgical procedures, non-invasive treatments typically involve minimal downtime, allowing patients to resume their daily activities immediately.
• Advancements in lasers, radiofrequency, and other non-invasive modalities offer a wider range of safe and effective treatment options covered in minimal time, appealing to busy individuals.
• Moreover, there is growing consumer interest in non-invasive aesthetic procedures owing to increased awareness of their multiple benefits.
• Advancements in technology and a growing preference for less downtime have fueled the popularity of minimally invasive treatments.
• Neuromodulators like Botox and dermal fillers have become staples in aesthetic maintenance, offering immediate results and minimal recovery time.
• For instance, according to the data published by the American Society of Plastic Surgeons in 2023, there was a 6% increase in botulinum toxin type A procedures (including Botox, Dysport, and Xeomin), reaching a total of 4,715,716. Similarly, dermal filler procedures saw a 4% increase, with 3,441,534 procedures performed in 2022.
• Overall, individuals seeking to maintain a youthful appearance without disrupting their hectic schedules are driving the requirement for non-invasive aesthetic procedures in the country, as they require minimal downtime and offer gradual improvements.

By Gender:

Based on age group, the market is categorized into men and women.

Trends in the Age Group:

• Growing trends for minimally invasive procedures in women.

The women segment accounted for the largest aesthetic medicine market share of xx in 2023.

• The dominance of the female segment in the aesthetic medicine market is attributed to a combination of cultural, societal, economic, and psychological factors that shape women's attitudes toward beauty and self-care.
• Many societies have deeply ingrained cultural norms and expectations regarding gender roles and appearance.
• From a young age, girls are socialized to prioritize grooming, fashion, and beauty as integral components of femininity and social acceptance. This cultural conditioning influences women to place a higher value on their appearance and invest more time and resources into maintaining it.
• Consequently, women are more likely than men to seek out aesthetic procedures to enhance their physical attractiveness and address perceived flaws.
• Moreover, the constant exposure to celebrities and influencers promoting non-invasive aesthetic procedures through social media fuels the desire for similar enhancements, impacting the requirement of aesthetic procedures among women.
• For instance, according to the data published by the American Society of Plastic Surgeons states that in 2023, total cosmetic procedures included in aesthetic procedures performed on women are 22,690,868.
• Overall, female dominance in aesthetic procedures from cultural pressures on appearance, social media influence promoting procedures, and a focus on beauty from a young age, thus driving the segment.

The male segment is expected to grow at the fastest CAGR over the forecast period.

• The requirement for aesthetic procedures among males is growing due to several factors. Traditionally, cosmetic procedures were predominantly associated with women, but societal attitudes have shifted, leading to a more inclusive approach to aesthetics.
• Men are now more open to exploring aesthetic treatments to enhance their appearance, boost their confidence, and maintain a youthful look.
• Moreover, the increasing emphasis on personal grooming and wellness has led to a growing requirement for aesthetic procedures among men. Men are now more invested in skincare routines and overall self-care practices, leading them to explore options beyond traditional grooming products.
• Aesthetic treatments such as laser hair removal, botox injections to relax muscles and smooth wrinkles, particularly frown lines, forehead lines, and crow's feet, dermal fillers to add volume and definition to facial features such as the cheeks, jawline, and temples, microdermabrasion and chemical peels for exfoliation and rejuvenation.
• These processes address concerns such as acne scars, uneven skin tone, and sun damage and have appealed to men looking to maintain a polished appearance, making a noticeable increase in the requirement for services.
• Factors such as increased self-awareness, aging concerns, career aspirations, social media influence, and the desire for a more youthful and confident appearance drive the requirement of aesthetic procedures in men.
• Overall, shifting societal norms, the rise of personal grooming trends, and competitiveness have led to increased demand for aesthetic procedures among men, as they benefit in self-improvement, confidence, and a youthful appearance, thus driving the segment.

By End-User :

Based on end users, the market is categorized into hospitals, ambulatory surgical centers, beauty centers and medical spas, dermatology clinics, and others.

Trends in the End-User:

• The rising trend for same-day surgeries.
• The growing trends for beauty spas and medical spas.

The dermatology clinics segment accounted for the largest market share of 38.99% in the year 2023.

• Dermatology clinics are healthcare facilities focused on providing treatments and solutions for skin-related issues. These settings offer a convenient and cost-effective alternative to traditional hospitals for a variety of skin procedures.
• Dermatology clinics offer a wide range of aesthetic procedures to enhance appearance and address skin concerns.
• These clinics provide non-invasive treatments like laser therapy, chemical peels, and microdermabrasion for skin rejuvenation and hair removal.
• They also offer minimally invasive procedures such as Botox and fillers for wrinkle reduction and volume enhancement among others.
• Additionally, dermatology clinics perform surgical procedures like Mohs surgery for skin cancer removal and excisions for benign skin lesions.
• By offering a comprehensive range of aesthetic services, dermatology clinics help individuals achieve their desired aesthetic goals and improve their overall skin health.
• Various novel dermatology clinics are being introduced with cutting-edge technologies.
• For instance, in 2024, the Aesthetics Club is set to open its new clinic in Stockbridge, offering a wide range of aesthetic and skincare treatments.
• Thus, the rise in the number of dermatology clinics coupled with novel technologies is driving the growth of the segment.

The Beauty Centers & Medical spa segment is expected to grow at the fastest CAGR over the forecast period.

• Beauty centers and medical spas offer a range of aesthetic treatments, from non-invasive procedures like facials and massages to more advanced techniques like Botox and dermal fillers.
• These establishments often collaborate with dermatologists and medical professionals to ensure safe and effective treatment.
• While beauty centers primarily focus on relaxation and rejuvenation, medical spas offer a blend of medical expertise and aesthetic services, providing a comprehensive approach to beauty and wellness.
• These facilities cater to a diverse clientele, offering customized treatments to address various concerns, from aging skin to body contouring.
• Thus, the aforementioned factors are driving the growth of the segment in the coming years.