Endpoint Security Market Size:
Endpoint Security Market size is estimated to reach over USD 28,775.75 Million by 2032 from a value of USD 14,670.76 Million in 2024 and is projected to grow by USD 15,704.47 Million in 2025, growing at a CAGR of 9.6% from 2025 to 2032.
Endpoint Security Market Scope & Overview:
Endpoint security, also known as endpoint protection, refers to the process of protecting devices such as servers, workstations, and other devices from malicious threats and cyberattacks. Endpoint protection solution are mainly used to assists businesses in protecting devices that employees utilize for work purposes or servers that are deployed on a network or in the cloud from cyber threats. Moreover, endpoint security solution offer a range of benefits such as advanced threat protection, protection of all endpoints/devices within a network, secure remote working, and increased operational efficiency among others.
How is AI Transforming the Endpoint Security Market?
There is an emerging use of AI in the endpoint security market. AI is playing an increasingly significant role in endpoint security, enhancing threat detection, prevention, and response capabilities. AI-powered tools can analyze vast amounts of data to identify anomalies and potential threats that might be missed by traditional security measures. This includes techniques such as behavioral analytics, predictive analytics, and automated threat detection. Moreover, AI-powered endpoint protection platform leverage AI to monitor endpoints for suspicious activity, block malicious software, and isolate infected devices. Thus, the above factors are anticipated to boost the market growth in the upcoming years.
Endpoint Security Market Dynamics - (DRO):
Key Drivers:
Rising number of data breaches and cybersecurity attacks are propelling the endpoint security market growth
The modern business landscape is witnessing an increasing volume of data breaches and cybersecurity threats from cyber criminals. Endpoints are considered to be one of the most common targets for cyberattacks, attributing to the substantial number of endpoints in use for connecting to networks. Moreover, endpoint protection solution allow businesses to protect devices that employees utilize for work purposes or servers that are deployed on a network or in the cloud from cyber threats and attacks. As a result, the rising number of data breaches and cybersecurity attacks are increasing the need for advanced endpoint protection solutions, in turn driving the market.
- For instance, according to the Identity Theft Resource Center (ITRC), the total number of data breaches in the U.S reached 3,205 breaches in 2023, representing a significant incline of 78% in comparison to compared 1,801 data breaches in 2022.
Hence, the rising number of data breaches and cybersecurity attacks are increasing the need for advanced security solutions, in turn proliferating the endpoint security market size.
Key Restraints:
Operational limitations and challenges associated with endpoint protection is restraining the endpoint security market growth
The implementation of endpoint protection solution is often associated with certain operational limitations and challenges, which are among the primary factors restraining the market. For instance, common challenges associated with the deployment of endpoint protection include efficient management of diverse range of devices, ensuring timely updates and patches, along with maintaining consistent security policies across all endpoints.
Moreover, security is a difficult aspect to standardize due to wide range of corporate endpoints' number and diversity. Additionally, the presence of inadequate encryption standards may affect operational efficiency. Thus, the above operational limitations and challenges associated with endpoint protection solutions are hindering the endpoint security market expansion.
Future Opportunities:
Technological advancements associated with endpoint protection solutions are expected to drive the endpoint security market opportunities
Endpoint protection solution providers are frequently investing in the development of new technologies associated with end-point solutions to ensure its safe and effective utilization in several industries such as BFSI, telecom & IT, retail, healthcare, government & public sector, and other sectors. As a result, endpoint protection solution providers are launching new solutions integrated with advanced technologies and features, which is providing lucrative aspects for market development.
- For instance, in April 2021, AT&T launched its new managed endpoint protection solution through an alliance with SentinelOne. The security solution is designed for detection of endpoint threats through a single software agent, which combines endpoint protection, antivirus, endpoint detection and response, along with IoT security functions. The endpoint protection solution also offers complete endpoint protection from ransomware and other types of cyberattacks, while detecting advanced threats within a cloud environment or an enterprise network.
Thus, the rising technological advancements associated with endpoint protection solutions are projected to drive the endpoint security market opportunities during the forecast period.
Endpoint Security Market Segmental Analysis :
By Component:
Based on component, the market is segmented into software and services.
Trends in the component:
- Increasing technological advancements associated with endpoint protection software such as arterial intelligence (AI), and others for improved endpoint protection and enhanced threat detection and response.
- Rising utilization of endpoint protection software in BFSI, IT & telecom, and government & public sector for facilitating improved enterprise security and preventing data breaches and cyberattacks.
Software segment accounted for the largest revenue share in the overall endpoint security market share in 2024, and it is anticipated to register significant CAGR growth during the forecast period.
- Endpoint protection software offers a centralized management platform, which enables security administrators to monitor, protect, and investigate vulnerabilities across all endpoints, such as mobile devices, computers, servers, and connected devices.
- Endpoint protection software refers to a cybersecurity solution that can examine files, processes and system activity for identifying suspicious or malicious indicators.
- Additionally, endpoint protection software is capable of protecting endpoints from being breached, whether they are on-premises or off-premises, physical or virtual, in data centers or in the cloud.
- For instance, SentinelOne offers Singularity Endpoint, which is an endpoint protection software in its solution offerings. The endpoint protection software provides AI-powered detection, protection, and response capabilities across identities and endpoints.
- Therefore, rising advancements related to endpoint protection software are driving the endpoint security market trends.
By Deployment:
Based on deployment, the market is segmented into on-premise and cloud.
Trends in the deployment:
- The adoption of on-premise deployment is primarily driven by higher security and privacy, lower network bandwidth costs, and more control over server hardware.
- Factors including the ease of integration, rapid deployment, and increasing consumer preference for flexible, scalable, reliable, and cost-effective endpoint protection solutions are driving the cloud deployment segment.
On-premise segment accounted for a significant revenue in the total endpoint security market in 2024.
- On-premise deployment enables enterprises to manage and have complete control over its integrations, and maintain tighter control over the system’s security aspects as compared to cloud-based deployment.
- Factors including higher security and privacy, lower network bandwidth costs, and more control over server hardware are vital aspects driving the on-premise deployment segment.
- For instance, AO Kaspersky Lab on-premise endpoint protection solutions for businesses in its solution offerings, which provides high reliability and improved security.
- Therefore, increasing advancements associated with on-premise endpoint protection solutions are driving the endpoint security market trends.
Cloud segment is anticipated to register fastest CAGR growth during the forecast period.
- Cloud based endpoint protection primarily depends on the cloud capabilities for facilitating real-time protection and management through a central platform as compared to traditional endpoint security, which is located and managed directly in a device.
- Cloud-based endpoint protection solutions offers a highly scalable and efficient approach for protecting endpoints, in turn allowing businesses to operate securely within an ever-changing threat landscape.
- Moreover, cloud-based deployment provides a range of benefits such as minimal capital expense, rapid implementation, ease of utilization and integration, faster processing, and higher scalability.
- For instance, Seqrite offers Endpoint Protection Cloud in its solution offerings, which is a cloud-based endpoint protection solution. The cloud-based solution offers several features including endpoint management on cloud, multi-layered threat protection, simplified network management, seamless cloud upgrades, automated update management, and others.
- According to the endpoint security market analysis, the increasing advancements related to cloud-based endpoint protection solutions are projected to boost the market during the forecast period.
By User Type:
Based on user type, the market is segmented into commercial and consumer.
Trends in the user type:
- Rising adoption of endpoint protection in commercial sector for reducing business downtime, automating security operations, and facilitating secured and safe remote work for employees.
- Increasing advancements related to commercial endpoint protection solutions for providing improved and constant protection across all endpoints.
Commercial segment accounted for the largest revenue share in the overall market in 2024, and it is anticipated to register substantial CAGR growth during the forecast period.
- The commercial user segment is primarily driven by multiple factors such as rising development of business enterprises and increasing penetration of endpoint protection software across business enterprises to offer improved security to the enterprise’s connected devices and operational system.
- Moreover, the integration of endpoint protection solutions in commercial sector helps in reducing business downtime, automating security operations, and facilitating secured and safe remote work for employees.
- For instance, Fortinet Inc. offers endpoint security solutions for commercial users including business enterprises in its solution offerings. The endpoint protection solution offers behaviour-based real-time detection and response to advanced threats along with providing constant protection across all endpoints.
- Thus, increasing adoption of endpoint protection solutions in commercial sector involving business enterprises are accelerating the endpoint security market size.
By Enterprise Type:
Based on the enterprise type, the market is segmented into large enterprise and small and medium enterprise (SME).
Trends in the enterprise type:
- Increasing adoption of endpoint protection solution in large enterprises for facilitating improved protection of all endpoints/devices within an enterprise network.
- Factors including growing investments in development of small and medium enterprises and rising deployment of cloud-based endpoint protection solutions in SMEs are driving the small and medium enterprise segment.
Large enterprise segment accounted for the largest revenue in the overall market in 2024.
- Large enterprises refer to companies that have an above-average business size, perform large operations, and have high economies of scale.
- Large enterprises primarily comprise of a larger workforce, generate a high amount of revenue, and have a greater competitive capacity in comparison to small and medium enterprises.
- Moreover, the deployment of endpoint protection solution in large enterprises offer several benefits such as advanced threat protection, protection of all endpoints/devices within a network, secure remote working, increased operational efficiency, and others.
- For instance, in March 2021, ESET launched its new endpoint protection management platform, ESET PROTECT. The new solution is available in two deployment options including on-premise and cloud. The endpoint protection solution is optimized for catering to business organizations of all sizes including large enterprises.
- According to the market analysis, the rising development of endpoint protection solutions for utilization in large enterprises is driving the market.
Small and medium enterprise (SME) segment is anticipated to register fastest CAGR growth during the forecast period.
- Small and medium enterprises refer to companies that maintain revenues, workforce, and assets below a certain threshold.
- SMEs often account for the majority of the businesses that are operating across the world.
- For instance, according to the U.S. Chamber of Commerce, the number of small businesses in the United States reached 33.2 million in 2022, representing nearly 99.9% of total businesses in the U.S.
- Thus, the rising number of small and medium enterprises is projected to drive the adoption of endpoint protection solution for providing improved threat protection of all endpoints within the enterprises network. This is further expected to boost the market during the forecast period.
By End-User:
Based on the end user, the market is segmented into BFSI, telecom & IT, retail, healthcare, government & public sector, transportation, and others.
Trends in the end user:
- Increasing adoption of endpoint protection solution in government & public sector for encrypting, monitoring, and securing critical and sensitive data to prevent unauthorized access and data breaches.
- There is a rising trend towards utilization of endpoint protection solution in BFSI industry for advanced threat protection, improved protection of financial transaction, and compliance with regulatory standards.
Government & public sector accounted for the largest revenue share of 23.94% in the total endpoint security market share in 2024.
- Public sector and government organizations handle sensitive information, including personal data of citizens, classified information, and national security data among others.
- Endpoint protection solutions are primarily used in government & public sector to help government organizations in encrypting, monitoring, and securing critical and sensitive data to prevent unauthorized access and data breaches.
- For instance, Fortinet Federal Inc. offers endpoint security solutions that is specifically developed for application in government organizations. The solution is optimized to protect every endpoint within a government enterprise to enable secure, on-demand access to data, networks, and applications.
- According to the analysis, the increasing development of endpoint protection solutions for utilization in government & public sector is propelling the market.
BFSI segment is anticipated to register fastest CAGR growth during the forecast period.
- BFSI (banking, financial services and insurance) institutions are prime targets for cyberattacks, attributing to the sensitive nature of their transactions and data.
- Endpoint protection solutions are often used in BFSI sector for protecting all endpoints from malware, phishing, and other cyber threats.
- Moreover, the utilization of endpoint protection solutions in BFSI sector offers several benefits such as advanced threat protection, improved protection of financial transaction, compliance with regulatory standards, and others.
- For instance, according to the Federal Reserve Board, there are approximately 2,148 large commercial banks in the United States as of December 2024. These banks have consolidated assets of USD 300 million or more, with several branches in the U.S as well as other countries.
- Therefore, the growing BFSI sector is projected to increase the utilization of endpoint protection solutions, in turn driving the market during the forecast period.
Regional Analysis:
The regions covered are North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
Asia Pacific region was valued at USD 3,807.26 Million in 2024. Moreover, it is projected to grow by USD 4,086.62 Million in 2025 and reach over USD 7,711.90 Million by 2032. Out of this, China accounted for the maximum revenue share of 34.70%. As per the endpoint security market analysis, the adoption of endpoint protection solutions in the Asia-Pacific region is primarily driven by the growing IT & telecom, retail, and government sectors among others. Additionally, the rising number of data breaches in government & public sector and increasing need for reliable security solutions are further accelerating the endpoint security market expansion.
- For instance, in July 2022, Shanghai Municipal Police, a Chinese government organization, witnessed a huge data breach leaking the personal information of one billion Chinese residents from the Shanghai police database stored in the cloud. Hence, the above factors are further anticipated to boost the market demand for endpoint protection solutions, thereby, driving the Asia-Pacific region during the forecast period.
North America is estimated to reach over USD 10,129.06 Million by 2032 from a value of USD 5,218.35 Million in 2024 and is projected to grow by USD 5,581.20 Million in 2025. In North America, the growth of endpoint security industry is driven by the growing investments in BFSI, healthcare, retail, and other sectors. Moreover, the increasing adoption of endpoint protection solutions in BFSI sector for advanced threat protection and improved protection of financial transaction is contributing to the endpoint security market demand.
- For instance, in July 2022, Citi Bank launched its new Citi Commercial Bank in Canada, as a part of the company’s global extension plan. Citi Commercial Bank offers a wide range of institutional solutions and products to meet the evolving needs of corporates. The above factors are further driving the market in North America.
Additionally, the regional analysis depicts that the growing healthcare, retail, and IT & telecommunication sectors are driving the endpoint security market demand in Europe. Further, as per the market analysis, the market demand in Latin America, Middle East, and African regions is expected to grow at a considerable rate due to factors such as increasing development of retail & e-commerce businesses, expansion of healthcare facilities, and rising need for robust security solutions in government sector among others.
Top Key Players & Market Share Insights:
The global endpoint security market is highly competitive with major players providing solutions to the national and international markets. Key players are adopting several strategies in research and development (R&D), product innovation, and end-user launches to hold a strong position in the endpoint security market. Key players in the endpoint security industry include-
- AO Kaspersky Lab (Russia)
- Sophos Ltd (U.K.)
- Palo Alto Network Inc. (U.S.)
- Trend Micro Inc. (Japan)
- Ivanti (U.S.)
- VMware Inc. (U.S.)
- Fortinet Inc. (U.S.)
- CrowdStrike (U.S.)
- BlackBerry Limited (U.S.)
- Check Point Software Technologies Ltd. (Israel)
- Cisco Systems, Inc. (U.S.)
Recent Industry Developments :
Product Launch:
- In February 2025, Arctic Wolf launched its new Aurora endpoint security in Japan, with the aim of strengthening its presence in the country. The endpoint protection solution offers advanced endpoint protection to businesses and AI-driven threat prevention.
Partnerships & Collaborations:
- In October 2024, CrowdStrike partnered with Fortinet Inc. for integrating next-gen firewall protection and AI-native endpoint. This partnership provides joint customers and partners with unified security across networks, endpoints, and applications.
Endpoint Security Market Report Insights:
| Report Attributes | Report Details |
| Study Timeline | 2019-2032 |
| Market Size in 2032 | USD 28,775.75 Million |
| CAGR (2025-2032) | 9.6% |
| By Component |
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| By Deployment |
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| By User Type |
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| By Enterprise Type |
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| By End-User |
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| By Region |
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| Key Players |
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| North America | U.S. Canada Mexico |
| Europe | U.K. Germany France Spain Italy Russia Benelux Rest of Europe |
| APAC | China South Korea Japan India Australia ASEAN Rest of Asia-Pacific |
| Middle East and Africa | GCC Turkey South Africa Rest of MEA |
| LATAM | Brazil Argentina Chile Rest of LATAM |
| Report Coverage |
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Key Questions Answered in the Report
How big is the endpoint security market? +
The endpoint security market was valued at USD 14,670.76 Million in 2024 and is projected to grow to USD 28,775.75 Million by 2032.
Which is the fastest-growing region in the endpoint security market? +
Asia-Pacific is the region experiencing the most rapid growth in the endpoint security market.
What specific segmentation details are covered in the endpoint security report? +
The endpoint security report includes specific segmentation details for component, deployment, user type, enterprise type, end user, and region.
Who are the major players in the endpoint security market? +
The key participants in the endpoint security market are AO Kaspersky Lab (Russia), Sophos Ltd (U.K.), Fortinet Inc. (U.S.), CrowdStrike (U.S.), BlackBerry Limited (U.S.), Check Point Software Technologies Ltd. (Israel), Cisco Systems, Inc. (U.S.), Ivanti (U.S.), Palo Alto Network Inc. (U.S.), Trend Micro Inc. (Japan), VMware Inc. (U.S.), and others.
