Live IP Broadcast Equipment Market - Size, Share, Industry Trends, and Forecasts (2023 - 2031)

By Type :

Based on the type, the market is bifurcated into encoders, video servers, antennas, production switchers, and others. The encoders segment accounted for the largest revenue share of 37.09% in the year 2022. An encoder is a type of broadcast equipment that takes audio and video feed from a video equipment, further encodes, compresses, and sends it to the cloud by utilizing a coding standard. The video content is further captured in the cloud for broadcast and viewed across a broad spectrum of devices and video resolutions. Moreover, encoders offer several benefits including high reliability, low latency, high quality video encoding, versatility, multiple resolution output, and others. The above benefits of encoders are further increasing the utilization in broadcasting applications.

For instance, in August 2022, Nanjing Magewell Electronics Co., Ltd announced the launch of its new model of live media encoders optimized for applications including live streaming, IP-based production, and others. The new encoder offers expanded features including SDI and HDMI input connectivity in a single unit, simultaneous multi-protocol streaming, 4K encoding and streaming from the HDMI input, higher streaming bitrates, and others. Therefore, the rising innovations associated with encoders is a prime factor proliferating the growth of the segment.

The production switcher segment is anticipated to register the fastest CAGR growth during the forecast period. Production switcher is a device that selects various incoming video signals from multiple sources such as cameras and feeds and directs the signals into a single output, including a video recorder, streaming device, or display device. Moreover, production switchers offer various benefits including the generation of several visual effects, color signals, and seamless switching between multiple camera angles and graphics in real-time to offer enhanced content quality and delivery.

For instance, in February 2023, Blackmagic Design, launched its new range of production switchers, ATEM Television Studio HD8, which is integrated with broadcast features with excellent portability. The new range of production switchers includes broadcast-grade control panels combined with advanced features including streaming and recording. The production switchers are capable of recording all video inputs and connecting up to 8 remote cameras. The new production switchers also support talkback, live streaming, and optional internal storage. Thus, the increasing development of production switchers for utilization in media streaming and broadcasting applications is a vital factor expected to drive the growth of the market during the forecast period.

By Sales Channel :

Based on the sales channel, the market is segregated into online and offline. The online segment accounted for the largest revenue share in the year 2022. Online sales channel offers a method of distribution in which the manufacturers sell products through the company websites or any other third-party e-commerce websites that are available on the internet. Online distribution channels offer several benefits including easy access to the products, quicker comparison of multiple products and prices, faster buying process, and higher flexibility. The above benefits of online sales channels are key determinants for driving its utilization for the distribution of live IP broadcast equipment.

For instance, Ross Video Ltd is among the few live IP broadcast equipment manufacturers that provide various types of live IP broadcast equipment such as encoders, video servers, and production switchers for online purchase through the company website along with multiple e-commerce websites including eBay, and others. Hence, the increasing availability of live IP broadcast equipment in online sales channels, owing to its aforementioned benefits, is a prime factor fostering the growth of the market.

Offline segment is expected to witness fastest CAGR growth during the forecast period. Offline sales channel involves the distribution of live IP broadcast equipment from manufacturers to the end-users indirectly through offline distributors including supermarkets/hypermarkets, specialty stores, and others. The growth of the offline segment is attributed to several factors including the including a strong customer base, higher credibility, and ease of customization as per the target market among others.

For instance, Sony Corporation is among few of the manufacturers of live IP broadcast equipment that has opened several offline stores in multiple states across India including Uttar Pradesh, Madhya Pradesh, and others, as a part of the company's strategy to augment its retail presence in India. Hence, the increasing development of offline stores for the distribution of live IP broadcast equipment is anticipated to boost the market growth during the forecast period.

By Region :

The regional segment includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

North America is estimated to reach over USD 1,517.14 Million by 2031 from a value of USD 380.94 Million in 2022 and is projected to grow by USD 436.31 Million in 2023. The market growth for live IP broadcast equipment in the North American region is primarily driven by its usage in the media and entertainment sector among others. The utilization of live IP broadcast equipment in the entertainment industry during content optimization and broadcasting is further promoting the market growth in the region.

For instance, according to the Motion Picture Association, the entertainment industry in the United States was valued at USD 32.3 billion in 2021, depicting a growth of 7% in comparison to 2020. Moreover, the digital entertainment sector in the U.S. accounted for 80% of the total output generated from the entertainment industry in 2021.

Additionally, factors including the growing trend toward consumption of digital multimedia content and rising preference for OTT (over-the-top) platforms are significant factors fostering the demand for live IP broadcast equipment in the North American region.

Asia-Pacific is expected to register fastest CAGR growth of 17.7% and is estimated to reach over USD 853.03 Million by 2031 from a value of USD 200.75 Million in 2022 and is projected to grow by USD 231.21 Million in 2023. In addition, in the region, the China accounted for the maximum revenue share of 30.6% in the same year. The rapid pace of development and digitalization of the media and entertainment sector is creating lucrative opportunities for the growth of the market in the Asia-Pacific region. Moreover, factors including the rapid growth of OTT platforms, increasing developments related to TV broadcasting channels, and rising investments in media & broadcasting sector are vital aspects fostering the market demand for live IP broadcast equipment in the region.

For instance, according to India Brand Equity Foundation, foreign direct investment in the media and broadcasting sector in India was valued at USD 9.85 billion as of September 2022. Thus, rising investment in media & broadcasting sector is projected to increase the adoption of live IP broadcast equipment in the Asia-Pacific region, thereby, contributing to market growth in the region during the forecast period.