|By Type||Encoders, Video Servers, Antennas, Production Switchers, and Others|
|By Sales Channel||Online and Offline|
|By Region||Asia-Pacific, Europe, North America, Latin America, Middle East & Africa|
|Forecast Year:||2023 - 2031|
|Revenue 2022:||$974.02 Mn|
|Revenue 2023:||$1,115.59 Mn|
|Revenue 2031:||$3,879.17 Mn|
Live IP Broadcast Equipment Market is estimated to reach over USD 3,879.17 Million by 2031 from a value of USD 974.02 Million in 2022 and is projected to grow by USD 1,115.59 Million in 2023, growing at a CAGR of 16.9% from 2023 to 2031.
Live IP broadcast equipment refers to devices that are designed for distribution of media in audio and video format from television, radio, and other means of telecasting. There are various types of live IP broadcast equipment such as encoders, video servers, antennas, production switchers, and others. Moreover, live IP broadcast equipment offers several benefits including high quality streams, greater audience potential, wide variety of content uses, ease of use and convenience, reliable content delivery, and streamlined broadcasting experience among others. The aforementioned benefits of live IP broadcast equipment are key determinants for increasing its utilization in broadcasting applications.
Live IP broadcast equipment plays a significant role in creating a master output for television broadcasts or recordings. Live IP broadcast equipment such as production switchers help in generating several visual effects, ranging from simple mixes to elaborate effects. Moreover, live IP broadcast equipment makes use of numerous input sources and applies desired effects to generate one or more outputs. Live IP broadcast equipment also enables TV broadcasters to add effects, overlays, and other visual enhancements to the program output. The above characteristics of live IP broadcast equipment are increasing its adoption in TV broadcasting applications to perform necessary production operations for efficient delivery of content.
Factors including the rising adoption of smart TV, increasing penetration of the internet, availability of a wide range of channels, and increasing popularity of audio and video broadcasting are crucial factors driving the growth of the TV broadcasting sector.
In December 2021, Fox Television Stations and Nexstar Media Group launched NextGen TV broadcasting in Los Angeles, United States. NextGen TV offers a wide range of audio and video options, along with other innovative capabilities including an improved live broadcast viewing experience for its users. Additionally, in 2022, Grupo Perfil, in collaboration with Grupo Cronica, launched a new open TV channel called Bravo TV.
Hence, the rising growth of TV broadcasting sector along with the introduction of new TV channels is increasing the adoption of live IP broadcast equipment for effective delivery of content, in turn driving growth of the market.
OTT (over-the-top) is a platform that provides television and film content over the internet as per the request and requirements of individual consumers. Live IP broadcast equipment is often utilized in OTT platforms for content optimization and delivery. Live IP broadcast equipment is used for encoding the video content into a format that can be easily streamed over the Internet while maintaining a balance between file size and video quality.
Factors including the rapid progression of the media and entertainment sector, increasing penetration of smart devices including smart TV and smartphone, along with the growing demand for VOD (video-on-demand) content are primary determinants for driving the growth of OTT platforms.
For instance, according to the Confederation of Indian Industry (CII), India witnessed around 70 to 80 million paid subscribers of OTT platforms in 2021, representing a significant increase from 14 million subscribers in 2018. Additionally, according to the European Audio-Visual Observatory, VOD (video-on-demand) sector was valued at USD 13.2 billion in 2020, and its growth was mainly driven by the rapid shift in consumer preference towards content that is accessible at any time, any place, and any device.
Thus, the rising popularity of OTT platforms and growing consumer base is driving the utilization of live IP broadcast for various applications including content optimization and efficient delivery of OTT media, in turn proliferating the market growth.
The deployment of live IP broadcast equipment is often associated with high cost, which is a key factor constraining the market growth.
For instance, Ross Video Ltd, a North American manufacturer of live IP broadcast equipment, offers a carbonite ultra-production switcher at a starting price of USD 10,900 per unit. Additionally, Panasonic Corporation offers AV-UHS500 4K live video production switcher designed for broadcast applications at a price of USD 21,000 per set, which is relatively very high.
Therefore, high cost associated with the utilization of live IP broadcast equipment is restraining the growth of the market.
The rising application of live IP broadcast equipment in live streaming is expected to present potential opportunities for the growth of the live IP broadcast equipment market. The widespread adoption of social media and video-sharing platforms has resulted in a surge in the popularity of live streaming. Live streaming has become a new approach for individuals, businesses, and organizations to connect with its audience in real-time and is an effective way to engage with customers, fans, and followers. Live IP broadcast equipment plays a crucial role in live streaming by allowing producers to switch between multiple camera angles, graphics, and other elements in real-time. Live IP broadcast equipment enable users to take several video inputs and direct the video output during live streaming. Moreover, live IP broadcast equipment are also capable of adding effects and transitions and creating virtual sets or augmented reality experiences, which enhances the overall production quality of a live stream. The aforementioned features of live IP broadcast equipment are increasing its utilization for live streaming.
Factors including the growing consumer shift towards digital content for learning and entertainment activities and increasing penetration of social media for content distribution are major factors driving the adoption of live streaming.
For instance, according to Restream, in 2020, around 54% of users live-streamed about gaming and esports while 17% of users live-streamed about entertainment and 9% live-streamed about professional content. Therefore, an increase in global demand and consumption of live stream content is increasing the adoption of live IP broadcast equipment for the efficient optimization and delivery of live stream content through various digital platforms, in turn promoting opportunities for market growth during the forecast period.
|Report Attributes||Report Details|
|Market Size in 2031||USD 3,879.17 Million|
|By Type||Encoders, Video Servers, Antennas, Production Switchers, and Others|
|By Sales Channel||Online and Offline|
|By Region||North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa|
|Key Players||Ross Video Ltd., Harmonic Inc., Panasonic Corporation, Belden Inc., Cisco Systems Inc., Grass Valley, Evertz, Sony Corporation, Sencore, EVS Broadcast Equipment|
Based on the type, the market is bifurcated into encoders, video servers, antennas, production switchers, and others. The encoders segment accounted for the largest revenue share of 37.09% in the year 2022. An encoder is a type of broadcast equipment that takes audio and video feed from a video equipment, further encodes, compresses, and sends it to the cloud by utilizing a coding standard. The video content is further captured in the cloud for broadcast and viewed across a broad spectrum of devices and video resolutions. Moreover, encoders offer several benefits including high reliability, low latency, high quality video encoding, versatility, multiple resolution output, and others. The above benefits of encoders are further increasing the utilization in broadcasting applications.
For instance, in August 2022, Nanjing Magewell Electronics Co., Ltd announced the launch of its new model of live media encoders optimized for applications including live streaming, IP-based production, and others. The new encoder offers expanded features including SDI and HDMI input connectivity in a single unit, simultaneous multi-protocol streaming, 4K encoding and streaming from the HDMI input, higher streaming bitrates, and others. Therefore, the rising innovations associated with encoders is a prime factor proliferating the growth of the segment.
The production switcher segment is anticipated to register the fastest CAGR growth during the forecast period. Production switcher is a device that selects various incoming video signals from multiple sources such as cameras and feeds and directs the signals into a single output, including a video recorder, streaming device, or display device. Moreover, production switchers offer various benefits including the generation of several visual effects, color signals, and seamless switching between multiple camera angles and graphics in real-time to offer enhanced content quality and delivery.
For instance, in February 2023, Blackmagic Design, launched its new range of production switchers, ATEM Television Studio HD8, which is integrated with broadcast features with excellent portability. The new range of production switchers includes broadcast-grade control panels combined with advanced features including streaming and recording. The production switchers are capable of recording all video inputs and connecting up to 8 remote cameras. The new production switchers also support talkback, live streaming, and optional internal storage. Thus, the increasing development of production switchers for utilization in media streaming and broadcasting applications is a vital factor expected to drive the growth of the market during the forecast period.
Based on the sales channel, the market is segregated into online and offline. The online segment accounted for the largest revenue share in the year 2022. Online sales channel offers a method of distribution in which the manufacturers sell products through the company websites or any other third-party e-commerce websites that are available on the internet. Online distribution channels offer several benefits including easy access to the products, quicker comparison of multiple products and prices, faster buying process, and higher flexibility. The above benefits of online sales channels are key determinants for driving its utilization for the distribution of live IP broadcast equipment.
For instance, Ross Video Ltd is among the few live IP broadcast equipment manufacturers that provide various types of live IP broadcast equipment such as encoders, video servers, and production switchers for online purchase through the company website along with multiple e-commerce websites including eBay, and others. Hence, the increasing availability of live IP broadcast equipment in online sales channels, owing to its aforementioned benefits, is a prime factor fostering the growth of the market.
Offline segment is expected to witness fastest CAGR growth during the forecast period. Offline sales channel involves the distribution of live IP broadcast equipment from manufacturers to the end-users indirectly through offline distributors including supermarkets/hypermarkets, specialty stores, and others. The growth of the offline segment is attributed to several factors including the including a strong customer base, higher credibility, and ease of customization as per the target market among others.
For instance, Sony Corporation is among few of the manufacturers of live IP broadcast equipment that has opened several offline stores in multiple states across India including Uttar Pradesh, Madhya Pradesh, and others, as a part of the company's strategy to augment its retail presence in India. Hence, the increasing development of offline stores for the distribution of live IP broadcast equipment is anticipated to boost the market growth during the forecast period.
The regional segment includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Regional Growth InsightsDownload Sample Report
North America is estimated to reach over USD 1,517.14 Million by 2031 from a value of USD 380.94 Million in 2022 and is projected to grow by USD 436.31 Million in 2023. The market growth for live IP broadcast equipment in the North American region is primarily driven by its usage in the media and entertainment sector among others. The utilization of live IP broadcast equipment in the entertainment industry during content optimization and broadcasting is further promoting the market growth in the region.
For instance, according to the Motion Picture Association, the entertainment industry in the United States was valued at USD 32.3 billion in 2021, depicting a growth of 7% in comparison to 2020. Moreover, the digital entertainment sector in the U.S. accounted for 80% of the total output generated from the entertainment industry in 2021.
Additionally, factors including the growing trend toward consumption of digital multimedia content and rising preference for OTT (over-the-top) platforms are significant factors fostering the demand for live IP broadcast equipment in the North American region.
Asia-Pacific is expected to register fastest CAGR growth of 17.7% and is estimated to reach over USD 853.03 Million by 2031 from a value of USD 200.75 Million in 2022 and is projected to grow by USD 231.21 Million in 2023. In addition, in the region, the China accounted for the maximum revenue share of 30.6% in the same year. The rapid pace of development and digitalization of the media and entertainment sector is creating lucrative opportunities for the growth of the market in the Asia-Pacific region. Moreover, factors including the rapid growth of OTT platforms, increasing developments related to TV broadcasting channels, and rising investments in media & broadcasting sector are vital aspects fostering the market demand for live IP broadcast equipment in the region.
For instance, according to India Brand Equity Foundation, foreign direct investment in the media and broadcasting sector in India was valued at USD 9.85 billion as of September 2022. Thus, rising investment in media & broadcasting sector is projected to increase the adoption of live IP broadcast equipment in the Asia-Pacific region, thereby, contributing to market growth in the region during the forecast period.
Details Countries Growth InsightsDownload Sample Report
The live IP broadcast equipment market is highly competitive with major players providing live IP broadcast equipment to the national and international markets. Key players are adopting several strategies in research and development (R&D), product innovation, and sales channel launches to hold a strong position in live IP broadcast equipment market. Key players in the live IP broadcast equipment market include-
Live IP broadcast equipment refers to devices that are designed for distribution of media in audio and video format from television, radio, and other means of telecasting.
For instance, by type segment has witnessed encoders as the dominating segment in the year 2022, owing to rising innovations associated with encoders for utilization in media streaming and broadcasting applications.
For instance, by sales channel segment has witnessed offline as the fastest-growing segment during the forecast period due to rising development of hypermarkets/supermarkets, specialist stores, and other offline stores for distribution of live IP broadcast equipment.
Asia-Pacific is anticipated to register fastest CAGR growth during the forecast period due to rapid growth of OTT platforms, increasing developments related to TV broadcasting channels, and rising investments in media & broadcasting sector.