Global Interactive Advertising Market growing at a CAGR of 15.3% from 2023 to 2030

Category : Semiconductor And Electronics | Published Date : Aug 2023

Key Market Overview

The Global Interactive Advertising Market was valued at USD 40.31 Billion in 2022 and is expected to register a compound annual growth rate of 15.3% to reach USD 122.31 Billion in 2030.

The report highlights the increasing adoption of interactive advertising in retail & e-commerce, BFSI, media & entertainment, and other industries. Consegic Business Intelligence provides an inclusive research report on the interactive advertising market that evaluates multiple factors, such as market size, value, supply chain, regulatory environment, and trends.

Global Interactive Advertising Market By Overview

Global Interactive Advertising Market

The report analyses significant segments such as type, end-user, and region, to identify emerging trends and potential opportunities. The type of segment is expected to grow due to the increasing adoption of social media ads in media & entertainment, BFSI, retail & e-commerce, and other industries. Moreover, the deployment of display ads in automotive and education sectors among others is expected to drive the market growth during the forecast period.

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Market Dynamics



  • Rising penetration of social media is driving the market growth.
  • Increasing adoption of interactive advertising in retail & e-commerce sector is spurring the market growth.



  • Limitations and operational challenges associated with interactive advertising is restraining the market growth.

Market Segmentation:

Report Attributes Report Details
By Type Social Media Ads, Playable In-App Ads, Display Ads, Interactive Video Ads, and Others
By End-User Media & Entertainment, BFSI, Retail & E-Commerce, Automotive, Education, and Others
By Region North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Competitive Landscape :

The global interactive advertising market is highly competitive due to the presence of major players such as Grey Advertising, Butler Branding, Crispin Porter Bogusky, Ogilvy, BBDO., and others operating in the global market. The market players are adopting new ways through product innovations, mergers and acquisitions, and business strategies to remain hold strong market position. Thus, evolving research and developments in interactive advertising market are expected to help market players adopt innovative ways of product creation to cater to the growing needs of various industries.

  • Grey Advertising
  • Butler Branding
  • Crispin Porter Bogusky
  • Ogilvy
  • BBDO
  • Droga5
  • Wieden Kennedy
  • The Martin Agency
  • Shine Interactive
  • MullenLowe Global