- Summary
- Table Of Content
- Methodology
Agricultural Mowers Market Size:
Agricultural Mowers Market is estimated to reach over USD 3.43 Billion by 2032 from a value of USD 2.43 Billion in 2024 and is projected to grow by USD 2.49 Billion in 2025, growing at a CAGR of 4.7% from 2025 to 2032.
Agricultural Mowers Market Scope & Overview:
Agricultural mowers are specialized machines designed to cut and manage vegetation in fields, pastures, and other agricultural lands. These robust machines efficiently trim grasses, weeds, and forage crops, playing a crucial role in maintaining land health, preparing fields, and harvesting feed for livestock. Further, key trends driving the demand for agriculture mowers include increasing need for efficient and high-quality forage production, driven by a growing global population and the need for enhanced livestock feed. Furthermore, the rising adoption of precision agriculture techniques and the integration of smart technologies like GPS and sensors are pushing the need for advanced and more efficient agricultural mowers.
Agricultural Mowers Market Dynamics - (DRO) :
Key Drivers:
Increasing Mechanization in Farming Drives the Agricultural Mowers Market Growth
The rising trend of mechanization in farming serves as a major catalyst for the growth of the agricultural mowers market. As farm sizes increase and labor availability becomes a growing concern, farmers are increasingly relying on machinery to enhance efficiency and productivity in field operations. Agricultural mowers, being essential for tasks like pasture management, forage harvesting, and maintaining field boundaries, are directly benefiting from this widespread adoption of mechanical solutions. This shift allows for quicker completion of tasks, reduced manual labor, and improved overall farm management, consequently driving the requirement for advanced and efficient agricultural mowing equipment.
- For instance, in July 2024, PÖTTINGER Landtechnik GmbH introduced the new NOVACAT H mower combinations, the H 9500 and the H 11200, designed for high output and minimal fuel consumption. These robust mowers require relatively low tractor power for their size, making them cost-effective.
Thus, escalating costs of labor and need for enhanced productivity contributes significantly to the agricultural mowers market size.
Key Restraints:
High Initial Investment and Limited Adoption in Developing Region is Limiting the market
The substantial upfront cost associated with agricultural mowers, particularly advanced models equipped with the latest technology, presents a significant barrier for many farmers in developing regions. Moreover, limited access to credit and financial resources restricts the adoption of these efficient machines. Further, lack of awareness regarding the long-term benefits and return on investment, along with the prevalence of traditional farming practices, contributes to the limited market penetration, hindering overall market growth.
Future Opportunities :
Increasing Adoption of Electric Mower Drives Agricultural Mowers Market Opportunities
The increasing adoption of electric mowers presents significant opportunities for the agricultural mowers market. The market is mainly driven by a growing emphasis on environmental sustainability and stricter emission regulations, which in turn drive the adoption of electric mowers. Further, mowers offer a cleaner alternative to traditional fuel-powered machines, reducing both air and noise pollution in agricultural operations. Furthermore, advancements in battery technology are leading to longer run times and improved power, making electric mowers a more viable option for various agricultural applications and creating new market segments focused on eco-friendly and efficient land management.
- For instance, BCS S.p.A. offers 622 PowerSafe series motor mower which is designed for small livestock and intensive-use farms where combine harvesters are impractical. It's built for mowing forage and general grass cutting, now featuring a PowerSafe multi-disc wet clutch and new diesel or gasoline engine options.
Thus, growing emphasis on sustainability and advancement in battery technology drives the agricultural mowers market opportunities.
Agricultural Mowers Market Segmental Analysis :
By Product:
Based on the product, the market is segmented into disc, sickel bar, drum, flail, and others.
Trends in the Product:
- Increasing development of drum mowers with improved three-dimensional ground contour following capabilities to ensure a clean cut and protect the turf, driving the agricultural mowers market trends.
- Increasing focus on enhancing the cutting efficiency and extending the lifespan of sickle bar systems to reduce wear and maintenance is expected to drive agricultural mowers market size.
Disc accounted for the largest revenue share of 35.49% in the year 2024.
- There's a growing trend towards integrating GPS and automated controls into disc mowers, enabling autonomous operation for increased efficiency and reduced labor costs, driving the agricultural mowers market share.
- Further, manufacturers are increasingly prioritizing operator comfort and ease of use with features like improved seating, intuitive controls, and easier maintenance access.
- Furthermore, efforts are being made to reduce the environmental impact of disc mowers through features that improve fuel efficiency and reduce emissions, which in turn drives the agricultural mowers market trends.
- For instance, Kellfri AB offers Rotary disc mower 2.0 m which is designed for gently harvesting grass on pastures with tractors of 50+ hp. Also, it features five oval rotary discs for effective cutting and improved regrowth.
- Thus, as per agricultural mowers market analysis, adoption of autonomous mowing technology, focus on ergonomics, and sustainable practices are driving the market.
Flail is anticipated to register the fastest CAGR during the forecast period.
- There's an emerging trend towards electric and hybrid flail mowers to reduce emissions and noise, catering to the increasing need for eco-friendly equipment which in turn drives the agricultural mowers market share.
- Further, growing development of flail mowers that can handle a variety of tasks beyond just cutting grass, such as land clearing, vegetation management, and crop residue management, broadening their appeal which in turn drives the agricultural mowers market demand.
- Therefore, based on analysis, development of electric and hybrid models and focus on versatility is anticipated to boost the market during the forecast period.
By Type:
Based on the type, the market is bifurcated into gas and electric.
Trends in the Type:
- Increasing adoption of electric mowers due to their quiet operation making them ideal for use in noise-sensitive areas, driving the agricultural mowers market demand.
- Gas mower is continuously innovated to improve fuel efficiency and reduce emissions to meet environmental regulations which in turn drives the agricultural mowers market growth.
Gas accounted for the largest revenue share in the market in 2024.
- Gas mowers are traditionally favored for their power and ability to handle tough conditions which in turn drives the market.
- Further, for large-scale farming operations, there's a need for gas mower with higher horsepower and wider cutting widths to cover more ground quickly driving the agricultural mowers industry.
- Furthermore, incorporation of features like better seating, reduced vibration, and more intuitive controls is driving the market.
- Thus, as per agricultural mowers market analysis, enhanced durability and robustness, development of high-power output models, and improved operator comfort are driving the market.
Electric is anticipated to register the fastest CAGR during the forecast period.
- Growing advancements in battery technology, particularly lithium-ion batteries, are leading to electric mowers with significantly longer running times and faster charging capabilities.
- Further, growing adoption of autonomous and robotic technology propels the agricultural mowers market expansion.
- Therefore, based on analysis, advancements in battery technology and adoption of autonomous technology are anticipated to boost the growth of the market during the forecast period.
By End Use:
Based on the end use, the market is segmented into farm, garden, and others.
Trends in the End Use:
- Environmental concerns and the desire for quieter operation are fueling the demand for electric and battery-powered lawn mowers, which in turn drive the agricultural mowers market expansion.
- There's a significant focus towards adoption of autonomous robotic mowers in residential and commercial gardens to maintain lawns with minimal human intervention which subsequently propels the agricultural mowers market.
Farm accounted for the largest revenue share in the year 2024 and is anticipated to register the fastest CAGR during the forecast period.
- Increasing integration of GPS, sensors, and data analytics to optimize cutting patterns, manage pasture health, and improve overall efficiency is driving the market.
- Further, there's a growing demand for mower with wider cutting widths, higher operating speeds, and greater durability to cover more acreage in less time.
- For instance, In June 2024, CLAAS KGaA mbH expanded its DISCO large-scale mower range with two new 9.10 m working width models. The DISCO 9300 DIRECT SWATHER features innovative auger technology, allowing operators to choose between swath grouping and wide deposition even without using a conditioner. The DISCO 9300 C AUTO SWATHER is equipped with a tine conditioner and cross conveyor belts, making it suitable for multi-farm use.
- Thus, based on analysis, adoption of precision agriculture technologies and demand for higher-capacity mower is driving the market.
Regional Analysis:
The regions covered are North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Asia Pacific region was valued at USD 0.61 Billion in 2024. Moreover, it is projected to grow by USD 0.63 Billion in 2025 and reach over USD 0.89 Billion by 2032. Out of this, China accounted for the maximum revenue share of 30.82%. The market growth for agricultural mowers is mainly driven by rising demand for efficient agricultural machinery to enhance productivity and government support.
- For instance, in July 2024, PÖTTINGER Landtechnik GmbH has extended its CROSS FLOW technology, which allows swath merging without a conditioner, to the NOVACAT V 9200 CF mower. The mower with CROSS FLOW is suitable for both grassland and whole plant silage.
North America is estimated to reach over USD 1.22 Billion by 2032 from a value of USD 0.88 Billion in 2024 and is projected to grow by USD 0.90 Billion in 2025. The North American market is primarily driven by extensive adoption of modern farming techniques and advancements in precision agriculture technologies.
- For instance, in October 2024, Major Equipment announced an upgraded TDR Rotary Mower designed for parklands, sports pitches, and golf course semi-rough. The key improvements include a galvanized body for enhanced durability, 5mm blades for a cleaner cut on tougher vegetation, and standard hydraulic brakes for improved safety.
The regional trends analysis depicts stringent environmental regulations promoting the adoption of electric and sustainable mowing solutions in Europe is driving the market. Additionally, the factors driving the market in the Middle East and African region are increasing government initiatives to modernize agricultural practices and rising investments in agricultural infrastructure to enhance food security. Further, increasing agricultural mechanization to improve efficiency and productivity is paving the way for the progress of market in Latin America region.
Top Key Players and Market Share Insights:
The global agricultural mowers market is highly competitive with major players providing solutions to the national and international markets. Key players are adopting several strategies in research and development (R&D), product innovation, and end-user launches to hold a strong position in the agricultural mowers industry. Key players in the global agricultural mowers market include-
- Major Equipment (Intl) Ltd (Ireland)
- CLAAS KGaA mbH (Germany)
- Iseki & Co., Ltd. (Japan)
- Maschinenfabrik Bernard KRONE GmbH & Co.KGC (Germany)
- Fieldmaster (New Zealand)
- Deere & Company (US)
- Case IH (US)
- BCS S.p.A (Italy)
- Fendt (Germany)
- Kuhn (France)
Recent Industry Developments :
Product Launch:
- In January 2025, John Deere unveiled new autonomous machines for agriculture, construction, and commercial landscaping. Deere's new autonomous battery-electric mower for commercial landscaping, revealed at CES 2025, helps address the competitive nature of the industry and staffing needs. The mower features cameras on all sides for complete 360-degree coverage, freeing up landscaping staff to handle other tasks.
- In March 2025, CLAAS KGaA mbH launched a new generation of DISCO front mowers featuring a redesigned look and an optional double roller drive for FRC (front-rear combination with roller conditioner) models.
Agricultural Mowers Market Report Insights :
| Report Attributes | Report Details |
| Study Timeline | 2019-2032 |
| Market Size in 2032 | USD 3.43 Billion |
| CAGR (2025-2032) | 4.7% |
| By Product |
|
| By Type |
|
| By End Use |
|
| By Region |
|
| Key Players |
|
| North America | U.S. Canada Mexico |
| Europe | U.K. Germany France Spain Italy Russia Benelux Rest of Europe |
| APAC | China South Korea Japan India Australia ASEAN Rest of Asia-Pacific |
| Middle East and Africa | GCC Turkey South Africa Rest of MEA |
| LATAM | Brazil Argentina Chile Rest of LATAM |
| Report Coverage |
|
Key Questions Answered in the Report
How big is the agricultural mowers market? +
The agricultural mowers market is estimated to reach over USD 3.43 Billion by 2032 from a value of USD 2.43 Billion in 2024 and is projected to grow by USD 2.49 Billion in 2025, growing at a CAGR of 4.7% from 2025 to 2032.
What specific segmentation details are covered in the agricultural mowers report? +
The agricultural mowers report includes specific segmentation details for product, type, end use, and regions.
Which is the fastest segment anticipated to impact the market growth? +
In the agricultural mowers market, electric powered mower is the fastest-growing segment during the forecast period.
Who are the major players in the agricultural mowers market? +
The key participants in the agricultural mowers market are Major Equipment (Intl) Ltd (Ireland), CLAAS KGaA mbH (Germany), Deere & Company (US), Case IH (US), BCS S.p.A (Italy), Fendt (Germany), Kuhn (France), Iseki & Co., Ltd. (Japan), Maschinenfabrik Bernard KRONE GmbH & Co.KGC (Germany), Fieldmaster (New Zealand), and others.
What are the key trends in the agricultural mowers market? +
The agricultural mowers market is being shaped by several key trends including increasing adoption of precision agriculture technologies and automation, a rising demand for electric and autonomous mowers, and a growing focus on sustainable farming practices.
