By Type :

The type segment is categorized into potted plants, cut flowers, bedding plants, and others (annuals, flower bulbs, etc.). In 2022, the cut flowers segment accounted for the highest market share of 43.50% in the overall consumer floriculture market. Cut flowers are ornamental or flower-bearing flowers that are cut from the stem of the bearing plant. Cut flowers are mostly used for decorative uses. These types of plants are cultivated under greenhouses as well as can be harvested from wild locations. Cut flowers are used for floral arrangements and decoration purposes in residential and commercial locations. The increasing exports of cut flowers worldwide are driving segment growth. For instance, according to the data published by Observatory for Economic Complexity, the export of cut flowers in 2021 accounted for USD 10.5 billion which was USD 8.47 billion in 2020. Thus, due to the above-mentioned factors, the market for cut flowers is increasing globally, which, in turn, is benefiting the market growth.

However, the bedding plants segment is expected to be the fastest-growing segment during the forecast period. This is due to the increasing adoption of bedding plants for landscaping.

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By Application :

The application segment is categorized into personal use, gift, conferences & activities, and others. In 2022, the conferences & activities segment accounted for the highest market share in the consumer floriculture market. Flowers are used for various occasions and activities. Ornamental flowers such as delphiniums, orchids, tulips, roses, and daffodils are used for conferences and corporate events to create a pleasing environment for the attendees. For instance, corporate events such as internal business meetings, large conferences product launches, and special occasions in offices use flowers for decorating office spaces. Hence, the increasing demand for flowers from the conferences & activities will boost the segment growth in the upcoming years.

However, the gifts segment is expected to be the fastest-growing segment during the forecast period because of the growing flower gifting culture, and others.

By Distribution Channel :

The distribution channel segment is categorized into online channels and offline channels. In 2022, the offline channel segment accounted for the highest market share in the consumer floriculture market. The offline distribution of flowers includes sales channels such as retail stores, flower vendors, floral shops, and others. These sales channels mostly have direct interaction with consumers, due to which consumers can ensure the availability of particular flowers, their freshness, customization options, etc. Moreover, according to a report by The International Association of Horticultural Producers in May 2021, the offline sale of flowers across the globe accounts for 70% of the total sale of flowers. Hence, the high sale of flowers through offline distribution channels will boost segment growth in the upcoming years.

However, the online channel segment is expected to be the fastest-growing segment during the forecast period because of the growing prevalence of online shopping and increasing online flower distribution platforms worldwide.

By Region :

The regional segment includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

In 2022, North America accounted for the highest market share at 36.55% and was valued at USD 19,187.43 million, and is expected to reach USD 29,813.43 million in 2030. In North America, the U.S. accounted for the highest market share of 71.55% during the base year of 2022. This is due to the growing consumer trend of buying flowers, increasing consumer spending on flowers and potted plants, and others. For instance, according to the research report by the Society of American Florists in February 2022, 60% of Americans believe a gift of flowers has a special meaning, unlike any other gift. Furthermore, according to the U.S. Bureau of Economic Analysis, the per capita spending on flowers and potted plants in the U.S. in 2020 accounted for USD 140.93 billion which increased to USD 170.88 billion in 2021. Henceforth, the increase in the demand for flowers in the North American region is proliferating the growth of the market.

Furthermore, Asia Pacific is expected to witness significant growth over the forecast period, growing at a CAGR of 6.5% during 2023-20230. This is due to the increasing floriculture projects in the region.