Endpoint Protection Platform Market - Size, Share, Industry Trends, and Forecasts (2025 - 2032)

By Offering:

Based on offering, the market is segmented into solutions and services.

Trends in the offering:

• Increasing technological advancements associated with endpoint protection software such as artificial intelligence (AI), and others for improved endpoint protection and enhanced threat detection and response.
• Rising utilization of endpoint protection software in BFSI, IT & telecom, and government & public sector for facilitating improved enterprise security and preventing data breaches and cyberattacks.

Solutions accounted for the largest revenue share in the overall endpoint protection platform market share in 2024, and it is anticipated to register significant CAGR growth during the forecast period.

• Endpoint protection platform offers a centralized management platform, which enables security administrators to monitor, protect, and investigate vulnerabilities across all endpoints, such as mobile devices, computers, servers, and connected devices.
• Endpoint protection software refers to a cybersecurity solution that can examine files, processes and system activity for identifying suspicious or malicious indicators.
• Additionally, endpoint protection software is capable of protecting endpoints from being breached, whether they are on-premises or off-premises, physical or virtual, in data centers or in the cloud.
• For instance, SentinelOne offers Singularity Endpoint, which is an endpoint protection software in its solution offerings. The endpoint protection software provides AI-powered detection, protection, and response capabilities across identities and endpoints.
• Therefore, rising advancements related to endpoint protection solutions are driving the endpoint protection platform market trends.

By Deployment:

Based on deployment, the market is segmented into on-premise and cloud.

Trends in the deployment:

• The adoption of on-premise deployment is primarily driven by higher security and privacy, lower network bandwidth costs, and more control over server hardware.
• Factors including the ease of integration, rapid deployment, and increasing consumer preference for flexible, scalable, reliable, and cost-effective endpoint protection solutions are driving the cloud deployment segment.

On-premise segment accounted for a significant revenue in the total endpoint protection platform market in 2024.

• On-premise deployment enables enterprises to manage and have complete control over its integrations and maintain tighter control over the system’s security aspects as compared to cloud-based deployment.
• Factors including higher security and privacy, lower network bandwidth costs, and more control over server hardware are vital aspects driving the on-premise deployment segment.
• For instance, AO Kaspersky Lab on-premise endpoint protection solutions for businesses in its solution offerings, which provides high reliability and improved security.
• Therefore, increasing advancements associated with on-premise endpoint protection solutions are driving the endpoint protection platform market trends.

Cloud segment is anticipated to register the fastest CAGR growth during the forecast period.

• Cloud based endpoint protection primarily depends on the cloud capabilities for facilitating real-time protection and management through a central platform, as compared to traditional endpoint security, which is located and managed directly in a device.
• Cloud-based endpoint protection solutions offers a highly scalable and efficient approach for protecting endpoints, in turn allowing businesses to operate securely within an ever-changing threat landscape.
• Moreover, cloud-based deployment provides a range of benefits such as minimal capital expense, rapid implementation, ease of utilization and integration, faster processing, and higher scalability.
• For instance, Seqrite offers Endpoint Protection Cloud in its solution offerings, which is a cloud-based endpoint protection solution. The cloud-based solution offers several features including endpoint management on cloud, multi-layered threat protection, simplified network management, seamless cloud upgrades, automated update management, and others.
• According to the endpoint protection platform market analysis, the increasing advancements related to cloud-based endpoint protection solutions are projected to boost the market during the forecast period.

By Enterprise Type:

Based on the enterprise type, the market is segmented into large enterprise and small and medium enterprise (SME).

Trends in the enterprise type:

• Increasing adoption of endpoint protection solution in large enterprises for facilitating improved protection of all endpoints/devices within an enterprise network which in turn drives endpoint protection platform market size.
• Factors including growing investments in development of small and medium enterprises and rising deployment of cloud-based endpoint protection solutions in SMEs are driving the small and medium enterprise segment.

Large enterprise segment accounted for the largest revenue in the overall market in 2024.

• Large enterprises refer to companies that have an above-average employee count, perform large operations, and have high economies of scale.
• Large enterprises primarily comprise of a larger workforce, generate a high amount of revenue, and have a greater competitive capacity in comparison to small and medium enterprises.
• Moreover, the deployment of endpoint protection solution in large enterprises offer several benefits such as advanced threat protection, protection of all endpoints/devices within a network, secure remote working, increased operational efficiency, and others.
• For instance, in March 2021, ESET launched its new endpoint protection management platform, ESET PROTECT. The new solution is available in two deployment options including on-premise and cloud. The endpoint protection solution is optimized for catering to business organizations of all sizes including large enterprises.
• According to the market analysis, the rising development of endpoint protection solutions for utilization in large enterprises is driving the market.

Small and medium enterprise (SME) segment is anticipated to register fastest CAGR growth during the forecast period.

• Small and medium enterprises refer to companies that maintain revenues, workforce, and assets below a certain threshold.
• SMEs often account for the majority of the businesses that are operating across the world.
• For instance, according to the U.S. Chamber of Commerce, the number of small businesses in the United States reached 33.2 million in 2022, representing nearly 99.9% of total businesses in the U.S.
• Thus, the rising number of small and medium enterprises is projected to drive the adoption of endpoint protection solution for providing improved threat protection of all endpoints within the enterprises network. This is further expected to boost the market during the forecast period.

By End User:

Based on the end user, the market is segmented into BFSI, telecom & IT, retail, healthcare, government & public sector, transportation, and others.

Trends in the end user:

• Increasing adoption of endpoint protection solutions in government & public sector for encrypting, monitoring, and securing critical and sensitive data to prevent unauthorized access and data breaches.
• There is a rising trend towards utilization of endpoint protection solution in BFSI industry for advanced threat protection, improved protection of financial transactions, and compliance with regulatory standards.

BFSI segment accounted for the largest revenue share of 23.98% in the total endpoint protection platform market share in 2024.

• BFSI (banking, financial services and insurance) institutions are prime targets for cyberattacks, attributing to the sensitive nature of their transactions and data.
• Endpoint protection solutions are often used in BFSI sector for protecting all endpoints from malware, phishing, and other cyber threats.
• Moreover, the utilization of endpoint protection solutions in BFSI sector offers several benefits such as advanced threat protection, improved protection of financial transactions, compliance with regulatory standards, and others.
• For instance, according to the Federal Reserve Board, there are approximately 2,148 large commercial banks in the United States as of December 2024. These banks have consolidated assets of USD 300 million or more, with several branches in the U.S as well as other countries.
• Consequently, the growing BFSI sector is propelling the market.

The government & public sector segment is anticipated to register the fastest CAGR growth during the forecast period.

• Public sector and government organizations handle sensitive information, including personal data of citizens, classified information, and national security data among others.
• Endpoint protection solutions are primarily used in government & public sector to help government organizations in encrypting, monitoring, and securing critical and sensitive data to prevent unauthorized access and data breaches.
• For instance, Fortinet Federal Inc. offers endpoint security solutions that is specifically developed for application in government organizations. The solution is optimized to protect every endpoint within a government enterprise to enable secure, on-demand access to data, networks, and applications.
• According to the analysis, the rising adoption of endpoint protection solutions in government & public sector is projected to drive the market during the forecast period.