Golf GPS Market Forecast 2023 - 2030

By Type :

The type segment is classified into wristband watch type, handheld device, Voice-Enabled Device, and smartphone applications. Handheld devices accounted for the largest market share in 2022 as the devices have larger screens, allowing for more detailed course mapping and better visibility. The larger display allows for better navigation, shot planning, and overall course management. Additionally, several handheld devices offer color displays, enhancing the visual experience and usability of the user. Moreover, handheld devices also tend to provide advanced features including touchscreens, shot tracking, club recommendations, and comprehensive analytics, further driving the growth of the golf GPS market. For instance, in May 2021, Bushnell Corporation launched Phantom 2, a handheld golf GPS device with a larger display than the previous generation. The transflective display offers high visibility even in bright sunlight, thus contributing remarkably in accelerating the growth of the handheld golf GPS segment.

The wristband watch type segment is anticipated to witness the fastest CAGR in the golf GPS market during the forecast period. The growth is attributed to the increasing adoption of wearable devices including smartwatches and fitness trackers across various industries, including sports and fitness. Additionally, wristband GPS watches offer a high level of convenience and portability to users by eliminating the need to carry a separate device. Golfers easily access GPS data, distance measurements, and other golf-related information with a quick glance at the wrist, further driving the growth of the market. Moreover, manufacturers are introducing advanced features including color displays, touchscreens, and intuitive interfaces to enhance the user experience. Furthermore, the watches also offer water resistance, durability, and fitness tracking capabilities, thus contributing considerably in propelling the growth of the wristband watch type golf GPS system.

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By Sales Channel :

The sales channel is bifurcated into offline and online. Offline sales channel accounted for the largest market share in 2022 as offline sales channel allow customers to physically interact with the devices, test the features, and enquire questions to sales representatives. Additionally, physical stores provide assistance to customers on various factors associated with accuracy, course coverage, ease of use, features, battery life, and price of golf GPS devices. Moreover, offline sales channels provide an opportunity for customers to have detailed conversations with sales representatives to receive expert advice and guidance for the specific golf GPS device. Personalized interaction helps customers to make better decisions and contributes significantly in the purchase of the product, thus accelerating the growth of the market.

Online sales channel is predicted to witness the fastest CAGR in the golf GPS market during the forecast period. The growth is credited to the increasing popularity of e-commerce platforms that offer consumers the convenience to shop online. Additionally, the online sales channel also offers a wide range of products, easy price comparisons, and doorstep delivery, further driving the growth of the segment. Moreover, online channels also provide a vast array of golf GPS devices from different brands and models enabling customers to explore multiple options, read reviews, and compare features and prices. Furthermore, online platforms frequently offer discounts, promotional deals, and exclusive offers to attract customers, thus contributing remarkably in accelerating the market growth.

By Application :

The application segment is classified into professional use and amateur use. Professional users accounted for the largest market share in 2022 owing to the increasing adoption of golf GPS devices to analyze course layouts, distances, and potential hazards. The professional golfers study the course maps, identify the best routes, and develop strategic plans for each hole. Golf GPS devices help professionals to make informed decisions on club selection, shot placement, and course management to optimize performance. Additionally, professional golfers rely on accurate yardage measurements to plan their shots with precision. Golf GPS devices provide precise distance information to the front, back, and center of the greens, as well as distances to hazards, bunkers, and other key landmarks on the course. Consequently, the increasing number of professional golfers is contributing notably in fueling the growth of golf GPS to assess shot distances more accurately and precisely. For instance, according to the Golf Australia report, the participation of professional golfers increased by 21% in 2020 with an estimated additional 210,000 individual playing the game. Additionally, male participation increased to 9.3% in the 2021 games held in Australia, which in turn, raises the demand for advanced golf GPS systems.

Amateur golfer segment is anticipated to witness the fastest CAGR in the golf GPS market during the forecast period. Amateur golfers utilize GPS devices to determine distances to hazards, fairways, greens, and other points of interest. The information helps amateur golfers to draw informed decisions on club selection and shot strategy, improving accuracy and overall performance. In addition, golf GPS devices offer detailed course maps to help amateur golfers navigate the course more effectively. The maps display hole layouts, including the location of hazards, bunkers, and doglegs. Amateur golfers utilize the GPS device to plan the shots, avoid obstacles, and strategically position themselves for optimal play. The course mapping feature provides valuable guidance to golfers, unfamiliar with the course layout, thus contributing considerably in driving the market growth during the forecast period.

By Region :

The regional segment includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Europe accounted for the largest revenue share in the year 2022 as the region has a rich golfing tradition, with a long history of golf courses and a large number of avid golfers. Golf is a popular sport and recreational activity in many European countries, and the strong golfing culture has contributed to the demand for golf GPS devices. Additionally, Europe is known for technological advancements and innovation across various industries, including sports. European manufacturers and developers are at the forefront of designing and producing high-quality golf GPS devices. The region's emphasis on research and development, coupled with the presence of key players, has resulted in innovative features and advanced functionality in golf GPS devices, attracting both European and global consumers. Consequently, advancements in technology and the rich golfing tradition is encouraging a large number of Europeans to play golf, which in turn, promotes the growth of the market. For instance, according to the European Golf Participation Report of 2021, the total number of golfers participated in European golf across Europe was 10,617,000 and the market grew by 73% in terms of registered golfers between 2019 and 2021.

North America accounted to USD 1,206.76 in 2022 and is expected to register the fastest CAGR of 6.9% accounting to USD 2,033.19 Million in 2030 in the golf GPS market. In addition, in the region, the United States accounted for the maximum revenue share of 51.56% in the year 2022. The growth in the region is attributed to the advancements in technology including satellite mapping and aerial imagery that enhances the functionality and reliability of golf GPS devices. Additionally, the region's emphasis on research and development, coupled with technologically advanced population, allows for the continuous improvement and adoption of new technologies in the golf GPS market. Moreover, North America has a well-established distribution network for golf-related products. Major retailers, golf specialty stores, and online platforms offer convenience to consumers to access and purchase golf GPS devices. The accessibility and availability of golf GPS devices through robust distribution channels, thus contribute significantly in accelerating the market growth in North America.