Robotic Lawn Mower Market Forecast 2023 - 2030

By Battery Capacity :

The battery capacity segment is trifurcated into up to 20 V, 20V to 30V, and more than 30V. The 20-30V capacity robotic lawn mowers accounted for the largest market share of 41.35% in 2022 as robotic lawn mowers with a capacity of 20-30V maintain a balance between power and size. The voltage range provides sufficient power to efficiently mow the lawns, thus contributing considerably in accelerating the market growth. Additionally, robotic mowers with a 20-30V capacity maintain a balance between performance and battery life. The mowers offer adequate power for efficient cutting and navigation and also ensure a sufficient runtime to cover the target area before requiring a recharge. The balance allows homeowners to complete the lawn maintenance tasks without interruptions and with reasonable energy efficiency, thus contributing significantly in driving the growth of the market.

More than 30V battery capacity segment is projected to witness the fastest CAGR in the robotic lawn mower market during the forecast period. Robotic lawn mowers with higher voltage capacities offer more power and performance capabilities to handle larger lawns more efficiently and effectively. The mowers feature stronger motors, improved cutting systems, and enhanced navigation technologies to tackle rough terrain, thicker grass, and complex yard layouts. For instance, in October 2020, Toro launched a battery-powered 60V heavy-duty mower for commercial applications. The emission-free lawn care fleet of mowers is designed to provide faster mowing speeds, longer battery life, improved obstacle detection, and precision cutting, hence contributing remarkably in driving the growth of the above 60V battery capacity segment.

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By Sales Channel :

The sales channel segment is bifurcated into offline and online. Offline channel accounted for the largest market share in 2022 as customers prefer direct experience with the product before making a purchase. Additionally, offline sales channels enable customers to physically examine robotic mowers, ask questions to sales representatives, and assess the quality and features of the product. Moreover, offline sales channels offer personalized assistance and guidance throughout the purchase process. Sales representatives provide expert advice and assists customers to choose the right model based on the specific needs and lawn requirements, further driving the growth of the offline sales channel. Furthermore, offline sales channels provide post-purchase services including product setup, installation, and maintenance guidance, and also offer additional services including warranty support, repair services, and spare parts availability. Consequently, the aforementioned factors are collectively responsible in accelerating the growth of the offline sales channel of the robotic lawn mower market.

The online segment is projected to witness the fastest CAGR in the robotic lawn mower market during the forecast period. The growth is attributed to the rise in the global e-commerce sector with more consumers opting to shop online for convenience, a wide product selection, and competitive pricing. In addition, the online segment allows customers to browse and compare different models, read product reviews, and make purchases from the comfort of the homes. Furthermore, online sales channels offer customers the flexibility to compare different options and make purchases based on the budget. In conclusion, the ability of the online marketplace to provide a wide product range and availability act as a compelling reason for customers to choose online channels for purchasing robotic mowers.

By End-User :

The end-user segment is bifurcated into residential and commercial. The residential segment accounted for the largest market share in 2022 as robotic lawn mowers offer homeowners the convenience of independently navigating the garden and cutting the grass to a predetermined height and pattern. Additionally, the advancements in technology including satellite navigation technology enable improved obstacle detection and faster mowing speeds in residential gardens. Furthermore, robotic lawn mowers save homeowners time and effort and promote healthier grass growth by reducing stress on the lawn, thus contributing notably in driving the growth of the market. For instance, in October 2022, Husqvarna launched a virtual boundary robotic lawn mower for private gardens. The product is equipped with an advanced satellite navigation system that allows an improved obstacle detection process by effectively operating on rough terrain and slopes, thus contributing remarkably in driving the market growth.

The commercial segment is anticipated to witness the fastest CAGR in the robotic lawn mower during the forecast period. Robotic mowers are ideal for maintaining sports fields including football fields, golf courses, and cricket pitches. The ability of robotic lawn mowers to allow precise cutting patterns and adjust mowing heights contributes in enhancing the aesthetics and playability of the fields. Additionally, various commercial complexes, business parks, and office campuses have extensive lawns and green spaces that require regular maintenance. Robotic mowers offer an efficient solution for keeping such areas well-manicured by autonomously navigating around obstacles, reducing the need for manual labor, and minimizing disruptions to daily operations. In conclusion, the increasing adoption of robotic lawn mowers in the commercial sector offering precise cutting patterns is contributing significantly in driving the market growth in the upcoming years.

By Region :

The regional segment includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Europe accounted for the largest revenue share in the year 2022 as the region is witnessing early adoption of robotic technology in various sectors, including lawn care. Additionally, Europe has been at the forefront of environmental consciousness and sustainability that increases the demand for robotic lawn mowers in meticulous lawn maintenance. Robotic lawn mowers, being electric-powered and emission-free, align well with Europe's focus on reducing carbon footprints and promoting eco-friendly practices. The environmental benefits offered by robotic mowers have resonated with European consumers, driving the demand for such products in the region. Additionally, the presence of key players in the region, including Husqvarna Group, Robert Bosch GmBH, and STIGA S.p.A invests heavily in R&D to develop cutting-edge technology, advanced navigation systems, and efficient cutting mechanisms. For instance, in October 2022, Husqvarna launched CEORA with systematic mowing technology and a satellite navigation system to offer cost-effective and sustainable landscape maintenance operations. The high-performing, zero-emission, and low-noise CEORA mows independently and analytically within virtual boundaries, thus contributing significantly in driving the market growth in European countries.

Asia Pacific accounted to USD 340.87 million in 2022 and is expected to register the fastest CAGR of 15.1% accounting to USD 1,014.36 million in 2030. In addition, in the region, China accounted for the maximum revenue share of 27.45% in the year 2022. The growth is attributed to the increasing demand of automation resulting in time-saving for household chores, including lawn maintenance. Robotic lawn mowers offer convenience and align with the growing preference for automated solutions in residential settings in Asia-Pacific countries. Additionally, the growing emphasis on sustainable practices in the Asia-Pacific region further raises the demand for advanced robotic lawn mowers as the robotic mowers are electric-powered and emission-free, thus contributing significantly in meeting the sustainability goals. Consequently, the aforementioned factors are collectively responsible in driving the growth of the robotic lawn mower market.