Body Mist Market Forecast 2023 - 2030

By Fragrance Type :

The fragrance type segment is classified into floral, fruity, fresh, woody, sweet, warm, and others. In 2022, the floral segment accounted for the highest market share of 30.11% in the body mist market. The floral segment includes varieties of fragrances such as jasmine, lily, rose, lavender, vanilla, sandalwood, and others. Such types of floral fragrances are composed of aroma compounds derived from flower petals which help in reducing stress and anxiety.

However, the fruity fragrance type segment is expected to grow at the fastest CAGR over the forecast period. The fruity fragrance includes coconut, pear, apricot, melon, red fruits peach, pineapple, and others. Such types of fruity fragrances result in calmness and happiness and provide a feeling of relaxation which are the key factors expected to drive the growth of the body mist market.

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By Type:

The type segment is categorized into men body mist, women body mist, and unisex body mist. In 2022, the women body mist segment accounted for the highest market share in the overall body mist market owing to the rising expenditure of women on personal care products. Increase in the number of working women which is resulting in rising awareness related to personal grooming. The body mists play a crucial role in personal grooming, also the body mists possess remarkable antimicrobial properties with greater activity against fungi and bacteria which is the key factor driving the segment growth.

However, men body mist is expected to be the fastest-growing segment in the market during the forecast period owing to the increasing commercializing of men's grooming products. The key players in the market are continuously introducing new male fragrances and scents products which are expected to drive market growth in the forecast year.

By Skin Type:

The skin type segment is divided into dry, oily, combination, and others. In 2022, the dry segment accounted for the highest market share and is expected to grow at the fastest CAGR over the forecast period. The dry skin type body mist offers long-lasting essential oils to the skin and reduces irritation and rashes. Such types of body mist prevent the breakouts caused due to dry skin and deliver the required moisture and nutrients deep into the tissues.

For instance, in August 2022, SkinCeuticals announced the launch of Phyto Corrective Essence Mist which is highly effective in keeping the skin hydrated preventing breakouts, and reducing skin redness immediately which are the key factors driving the market growth.

By Price Range :

The price range is categorized into premium, medium, and economy. In 2022, the economy segment accounted for the highest market share in the body mist market. The economy price-based body mist is budget friendly and is available in various types to cater to the needs of consumers. Further, the cost-effectiveness of the mists encourages demand among the middle-income population which is a key factor driving the market growth.

However, the premium price range segment is expected to grow at the fastest CAGR over the forecast period owing to the increasing demand for premium products and rising awareness of luxurious brands among people.

For instance, Christian Dior has expanded the line of premium body mists with a collection of refillable bottles known as ‘Purse Spray' that costs approximately USD 103 at Maison Christian Dior boutiques and online. Commercializing such types of premium products are expected to drive market growth.

By Distribution Channel :

The distribution channel segment is divided into online and offline. In 2022, the offline segment accounted for the highest market share in the body mist market. The offline channel is further divided into hypermarkets and supermarkets, specialty stores, and others. Customers exhibit a preference for physical product testing before purchase, particularly for expensive items such as luxurious fragrances. Hence, the facility of scanning the product details before purchase is the key factor driving the segment growth.

However, the online distribution channel is expected to be the fastest-growing segment during the forecast period. The online distribution channel is classified into e-commerce and company-owned websites. The growing number of online sales channels such as Flipkart, Amazon, Parfumdreams, and others are various strategies to attract customers to buy the products online. Thus, the growing use of the internet globally and rising online shopping platforms which are providing the facility of home delivery are the key factors expected to drive the growth of the online segment in the body mist market.

By Region :

The regional segment includes North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

In 2022, Europe accounted for the highest market share at 37.87% and was valued at USD 5.045.49 million and is expected to reach USD 7,051.99 million in 2030. In Europe, France accounted for the highest market share of 31.43% during the base year 2022 owing to the increasing demand for premium products and the prevalence of key market players in the region which are continuously investing in the production of new fragrance products to cater to the consumer preferences including Chanel Limited, The Estee Lauder Companies Inc., and Moschino S.p.A. For instance, in June 2022, Chanel Limited launched a new addition of mist called the ‘Gabrielle' fragrance having a floral and warm scent, and the product is developed using a new and resolutely modern application technique which is driving the growth of the market.

Moreover, North America is expected to grow at the fastest CAGR of 5.1% during the forecast period due to the rising standard of living in the region, and increasing consumer spending on personal care products including body mists is projected to boost the market growth.