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Body Mist Market - Size, Industry Share, Growth Trends and Forecasts (2023 - 2030)
ID : CBI_1028 | Updated on : | Author : Amit Sati | Category : Consumer Goods
Body Mist Market Size :
Consegic Business Intelligence analyzes that the Global Body Mist Market Size is growing with a CAGR of 4.7% during the forecast period (2023-2030), and the market is projected to be valued at 19,018.32 Million by 2030 from 13,323.18 Million in 2022.
Body Mist Market Scope & Overview :
A body mist is a type of fragrance product that is a lighter, softer, and diluted version of traditional perfumes or colognes. The mists contain a higher level of alcohol and water with a low level of concentrated oils. They keep the skin refreshed and hydrated. It is designed to be sprayed onto the body for a subtle and refreshing fragrance. They are considered better than perfumes because they contain a higher amount of alcohol and water. The mists are commercialized in the market with a variety of fragrance types namely floral, fruity, woody, and sweet, among others. Also, it is suitable for dry, oily, and combination skin types.
Body Mist Market Insights :
Body Mist Market Dynamics - (DRO)
Key Drivers :
Rising demand for organic body mists.
Organic body mists are eco-friendly scents or fragrances manufactured without the usage of harmful chemicals such as petroleum derivatives and phthalates. Further, the rising concern is related to petroleum-derived products as they contribute to polluting emissions. They are prepared from organic aromatic ingredients that are extracted from plants and are free from any harmful, toxic, or synthetic chemicals. Analysis of organic mist showcases that its major components include natural essential oils, tinctures, absolutes, and resinous substances. For instance, in March 2023, La Bouche Rouge headquartered in Dallas, Texas launched a collection of new upcycled, natural and refillable fragrances made up of 30% upcycled ingredients and 90% natural ingredients. Hence, the increasing utilisation of organic mists is proliferating the body mist market demand.
Growing awareness related to personal grooming.
Maintaining personal hygiene and grooming is necessary to improve personal, and social health. Analysis of market trends concludes that the rising awareness related to personal grooming to prevent bad odours is increasing the consumption of mist products. The fragrance of any mist prevents the bad odor of the body by adding a pleasant and refreshing fragrance. Furthermore, they act as a clinical agent and have antimicrobial properties which help to reduce presence of bacteria. For instance, according to the report published in Statista, in the U.S., the revenue generated in the fragrances segment is USD 8.71 billion in 2023 and is expected to grow annually by 1.70% in 2027. Moreover, it is estimated that the beauty & personal care market amounts to USD 571.10 billion in 2023. Hence, the rising awareness related to personal hygiene is contributing to the expansion of the fragrance industry which is further driving body mist market demand.
Key Restraints :
Side effects from exposure to fragrance chemicals
Exposure to fragrance chemicals results in various side effects such as nausea, nose irritation, eyes irritation, and throat irritation, among others. Most of the fragrance ingredients impact as respiratory irritants and sensitizers that are likely to trigger asthma attacks and aggravate sinus conditions. As a result, the market players are required to meet the various governmental regulations for ensuring the products are safe and the fragrance ingredients are properly labeled. Hence, the aforementioned side effects from exposure to fragrance chemicals is hampering the market expansion.
Future Opportunities :
Innovative solutions to reduce the environmental impact of the fragrance industry
Synthetic fragrances are made from petrochemical derivatives, such as petroleum or coal tar. Synthetic fragrances utilized in mist products release volatile organic compounds (VOCs) which cause fossil fuel emissions. The rising awareness towards environmental sustainability is providing opportunities to the market players for the development of innovative solutions to lower the environmental impact of fragrance. For instance, in February 2022, Coty Inc. announced the production of the first worldwide distributed fragrances prepared from carbon-captured ethanol. Ethanol is a vital ingredient in the production of fragrances. By transforming carbon into a new source of ethanol, Coty and LanzaTech are developing innovative solutions to lower carbon emissions and limit the impact of fragrance production on biodiversity. Assessment of market trends suggest that such innovative solutions that lower the environmental impact of fragrance emerge as one of many body mist market opportunities leading to market expansion.
Body Mist Market Report Insights :
| Report Attributes | Report Details |
| Study Timeline | 2017-2030 |
| Market Size in 2030 | USD 19,018.32 Million |
| CAGR (2023-2030) | 4.7% |
| Based on the Fragrance Type | Floral, Fruity, Fresh, Woody, Sweet, Warm, and Others |
| Based on the Type | Men Body Mist, Women Body Mist, and Unisex Body Mist |
| Based on the Skin Type | Dry, Oily, Combination, and Others |
| Based on the Price Range | Premium, Medium, and Economy |
| Based on the Distribution Channel | Online (E-Commerce and Company Owned Websites) and Offline (Hyper Market and Super Market) |
| Based on the Region | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
| Key Players | Bath & Body Works, Natura &Co, Marks and Spencer Reliance India Private Limited, Moschino S.p.A., L'avenour, The Estée Lauder Companies Inc., Tatcha, LLC. ( Brand of Unilever), Kanelle, Bella Vita Organic (IDAM Natural Wellness Pvt.), Chanel Limited, and SkinCeuticals |
Body Mist Market Segmental Analysis:
By Fragrance Type :
The fragrance type segment is classified into floral, fruity, fresh, woody, sweet, warm, and others. In 2022, the floral segment accounted for the highest body mist market share of 30.11% in the market. The floral segment includes varieties of fragrances such as jasmine, lily, rose, lavender, vanilla, sandalwood, and others. Such types of floral fragrances are composed of aroma compounds derived from flower petals which help in reducing stress and anxiety.
Analysis of body mist market trends predicts that the fruity fragrance type segment is expected to grow at the fastest CAGR over the forecast period. The fruity fragrance includes coconut, pear, apricot, melon, red fruits peach, pineapple, and others. Such types of fruity fragrances result in calmness and happiness and provide a feeling of relaxation which are the key factors expected to drive the expansion of the market.
By Type :
The type segment is categorized into men body mist, women body mist, and unisex body mist. In 2022, the women body mist segment accounted for the highest market share in the overall market owing to the rising expenditure of women on personal care products. Increase in the number of working women which is resulting in rising awareness related to personal grooming. The mists play a crucial role in personal grooming, they also possess remarkable antimicrobial properties with greater activity against fungi and bacteria which is the key factor driving the body mist market growth.
The body mist market analysis concluded that men body mist is expected to be the fastest-growing segment in the market during the forecast period owing to the increasing commercializing of men's grooming products. The key players in the market are continuously introducing new male fragrances and scents products which are expected to drive market expansion in the forecast year.
By Skin Type :
The skin type segment is divided into dry, oily, combination, and others. In 2022, the dry segment accounted for the highest market share and is expected to grow at the fastest CAGR over the forecast period. The dry skin type offers long-lasting essential oils to the skin and reduces irritation and rashes. Such types of mist products prevent the breakouts caused due to dry skin and deliver the required moisture and nutrients deep into the tissues.
For instance, in August 2022, SkinCeuticals announced the launch of Phyto Corrective Essence Mist which is highly effective in keeping the skin hydrated preventing breakouts, and reducing skin redness immediately which are the key factors driving the market expansion.
By Price Range :
The price range is categorized into premium, medium, and economy. In 2022, the economy segment accounted for the highest market share in the market. The economy price-based mists are budget friendly and are available in various types to cater to the needs of consumers. Examination of market trends concludes that the cost-effectiveness of the mists encourages demand among the middle-income population which is a key factor driving the body mist market growth.
The body mist market analysis indicated that the premium price range segment is expected to grow at the fastest CAGR over the forecast period owing to the increasing demand for premium products and rising awareness of luxurious brands among people.
For instance, Christian Dior has expanded the line of premium mists with a collection of refillable bottles known as ‘Purse Spray' that costs approximately USD 103 at Maison Christian Dior boutiques and online. Commercializing such types of premium products are expected to drive market growth.
By Distribution Channel :
The distribution channel segment is divided into online and offline. In 2022, the offline segment accounted for the highest body mist market share in the market. The offline channel is further divided into hypermarkets and supermarkets, specialty stores, and others. Customers exhibit a preference for physical product testing before purchase, particularly for expensive items such as luxurious fragrances. Hence, the facility of scanning the product details before purchase is the key factor driving the segment growth.
Analysis of body mist market trends concludes that the online distribution channel is expected to be the fastest-growing segment during the forecast period. The online distribution channel is classified into e-commerce and company-owned websites. The growing number of online sales channels such as Flipkart, Amazon, Parfumdreams, and others are various strategies to attract customers to buy the products online. Assessment of market trends suggest that the growing use of the internet globally and rising online shopping platforms which are providing the facility of home delivery are the key factors expected to drive the growth of the online segment in the market.
By Region :
The regional segment includes North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
In 2022, Europe accounted for the highest market share at 37.87% and was valued at USD 5.045.49 million and is expected to reach USD 7,051.99 million in 2030. In Europe, France accounted for the highest market share of 31.43% during the base year 2022 owing to the increasing demand for premium products and the prevalence of key market players in the region which are continuously investing in the production of new fragrance products to cater to the consumer preferences including Chanel Limited, The Estee Lauder Companies Inc., and Moschino S.p.A.
For instance, in June 2022, Chanel Limited launched a new addition of mist called the ‘Gabrielle' fragrance having a floral and warm scent, and the product is developed using a new and resolutely modern application technique which is driving the growth of the market.
Moreover, North America is expected to grow at the fastest CAGR of 5.1% during the forecast period due to the rising standard of living in the region. Assessment of market trends suggest that the increasing consumer spending on personal care products including body mists is projected to boost the market growth.
Top Key Players & Market Share Insights :
The body mist market is highly competitive, with several large players and numerous small and mid-range enterprises. The companies operating in body mist industry have strong research and development capabilities and a strong presence in the market through their extensive product portfolios and distribution networks. Analysis of market trends concludes that the market is characterized by intense competition, with companies focusing on expanding their product offerings and increasing their product revenue through mergers, acquisitions, and partnerships. The key players in the market include-
- Bath & Body Works
- Natura &Co
- Marks and Spencer Reliance India Private Limited
- Moschino S.p.A.
- L'avenour
- The Estee Lauder Companies Inc.
- Tatcha, LLC. ( Brand of Unilever)
- Kanelle
- Bella Vita Organic (IDAM Natural Wellness Pvt.)
- Chanel Limited
- SkinCeuticals
Recent Industry Developments :
- In July 2022, Victoria's Secret, a brand of Bath and Body Works announced the launch of Bare Eau de, a new fine fragrance that harnesses the power of individuality by adapting to every person's body chemistry by creating a unique scent.
Key Questions Answered in the Report
What was the market size of the body mist market in 2022? +
In 2022, the market size of body mist was USD 13,323.18 million.
What will be the potential market valuation for the body mist market by 2030? +
In 2030, the market size of body mist will be expected to reach USD 19,018.32 million.
What are the key factors driving the growth of the body mist market? +
Rising demand for organic body mist and growing awareness related to personal grooming are the key factors driving the growth of the body mist market.
What is the dominating segment in the body mist market by fragrance type? +
In 2022, the floral segment accounted for the highest market share of 30.11% in the overall body mist market.
Based on current market trends and future predictions, which geographical region will have the fastest impact on the body mist market's growth in the coming years? +
North America is expected to be the fastest-growing region in the market during the forecast period.
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