Equestrian Apparel Market Size:
Equestrian Apparel Market size is estimated to reach over USD 7,638.09 Million by 2032 from a value of USD 5,183.55 Million in 2024 and is projected to grow by USD 5,350.75 Million in 2025, growing at a CAGR of 5.32% from 2025 to 2032.
Equestrian Apparel Market Scope & Overview:
Equestrian apparel refers to the attire specially designed for horse riding enthusiasts. The key factors driving the adoption of apparel are comfort, safety, durability, and practicality. Additionally, the advantages, including improved comfort, safety, and performance, among others, are fueling the equestrian apparel market growth. Moreover, the apparel utilized in equestrians has evolved significantly to meet the needs of modern-day riders is driving the equestrian apparel market demand. Further, the increasing focus on safety and security in horse-rising activities is paving the way for development of the equestrian apparel industry.
How is AI Transforming the Equestrian Apparel Market?
Artificial Intelligence is reshaping the equestrian apparel market by driving innovation in design, customization, and supply chain efficiency. AI-powered design tools analyze rider movement and biomechanics to create apparel that enhances comfort, flexibility, and performance. Machine learning models predict fashion trends and consumer preferences, helping brands develop collections that align with market demand. In manufacturing, AI optimizes material selection and production processes to reduce waste and improve product quality. AI-driven analytics also support personalized recommendations for riders, offering tailored fits and style options. Additionally, predictive demand forecasting ensures better inventory management and timely product availability. Overall, AI is enhancing both the functionality and consumer experience in the evolving equestrian apparel industry.
Equestrian Apparel Market Dynamics - (DRO) :
Key Drivers:
Surging Sponsorship in Equestrian Sector is Boosting Market Growth for Equestrian Apparel
The growing demand for brand awareness is driving the market integration into the equestrian sector. Additionally, the growing social media presence is paving the way for equestrian apparel market growth. Moreover, the increasing popularity of equestrian sports is attracting sponsors to support players and horses with financial aid or promotional support, and others are driving the equestrian apparel market demand.
- For instance, in October 2023, H&M Group collaborated with the Global Champions League to provide kits to the players in the tournament. The collaboration aims to expand into the equestrian collection of apparel and equipment.
Therefore, the growing number of sponsorships in equestrian sports is driving the adoption of apparel, in turn proliferating the growth of the market.
Key Restraints:
High Cost and Fabric Breathability Issues are Restraining the Market Growth
The apparel made for equestrian sports utilizes materials such as high-denier polyester, synthetic blends, and others for providing abrasion-resistant, durability, and tear-resistant which in turn incurs huge costs hindering the equestrian apparel market expansion. Additionally, the manufacturing high quality apparel is an expensive and time-consuming process, which in turn is hindering the market progress. Further, the manufacturing of high-quality apparel makes it less breathable, which in turn restricts the market development.
Therefore, the high costs of fabric and less breathability issues are hindering the equestrian apparel market expansion.
Future Opportunities :
Adoption of Sustainable Materials is Expected to Promote Potential Opportunities for Market Growth
The growing consumer demand for eco-friendly products in equestrian sports is driving the equestrian apparel market opportunities. Additionally, the rising popularity of recycled leather boots and biodegradable jackets is driving the market development. Further, the increasing adoption of sustainable materials in the manufacturing of equestrian apparel is paving the way for market evolution.
- For instance, Honest Riders,based in Europe, is focusing on reducing the carbon footprint by increasing the adoption of eco-friendly and sustainable materials in the manufacturing of equestrian
Hence, the aforementioned factors are in turn promoting prospects for the equestrian apparel market opportunities during the forecast period.
Equestrian Apparel Market Segmental Analysis :
By Type:
Based on the type, the market is segmented into breeches, show apparel, shirts & tops, boots, chaps, helmets, and others.
Trends in the Type:
- The trend towards rising adoption of chaps due to improved grips and stable leg position is driving the market progress.
- The trend towards increasing focus on safety is driving the adoption of boots for providing enhanced comfort, improved support, and increased stability.
Breeches accounted for the largest revenue share of 18.24% in the year 2024.
- Breeches are designed to provide comfort and flexibility while riding, which in turn ensures ease of movement.
- Additionally, the increasing focus on sustainability in the fashion industry, as well as the increasing adoption of eco-friendly materials such as recycled fabrics and vegan leather, is driving the adoption of breeches.
- Further, the increasing focus on improving stability and enhancing grip while riding horse is driving the adoption of breeches.
- Thus, as per the market analysis, increasing focus on improved stability with enhanced grip is driving the adoption of breeches.
Helmets is anticipated to register the fastest CAGR during the forecast period.
- The increasing stringent safety rules and regulations in equestrian sports are driving the adoption of helmets.
- Additionally, increasing focus on reducing the risk of head injuries caused by rotational forces during impacts.
- Further, the increasing number of accidents is driving the demand for safety gear, which in turn is fueling the helmet segment.
- Therefore, as per the market analysis, the increasing number of accidents is anticipated to boost the market during the forecast period.
By Gender:
Based on gender, the market is bifurcated into male and female.
Trends in the Gender:
- The rising demand for functionality and style in apparel is driving the adoption by the male segment, which in turn is fueling the equestrian apparel market trends.
- The trend toward rising need for accessories such as hats, saddle pads, and others is driving the adoption by the female segment.
Female accounted for the largest revenue share in the year 2024.
- The growing focus towards safety and security due to the increased number of horse-riding accidents is paving the way for market progress.
- Additionally, the rising partnership in the equestrian activities as well as increased access to leisure activities and sports for females is driving the market development.
- Further, the rise in social media and online communities is paving the way for the growing popularity of female playing equestrian sports.
- Thus, according to the equestrian apparel market analysis, the rise in social media and online communities is driving the progress of female segment.
Male is anticipated to register the fastest CAGR during the forecast period.
- The increasing number of equestrian events across the globe as well as growing popularity of live streaming of sports on OTT platforms is driving the male segment.
- Additionally, the increasing number of sports accidents is propelling the adoption of high-end riding gear by males, which in turn is fueling the market progress.
- Further, the growing number of male sponsorships in the equestrian sports is paving the way for the progress of the male segment in the market.
- Therefore, as per the market analysis, the growing number of male sponsorships in equestrian sports is anticipated to boost the market during the forecast period.
By Distribution channel:
Based on the distribution channel, the market is bifurcated into online and offline.
Trends in the Distribution channel:
- The rising adoption of digital marketing for targeted reach in online distribution channels segment is driving the equestrian apparel market trends.
- The increasing number of sports & leisure equipment for both male & female is propelling the market development.
Offline accounted for the largest revenue share in the year 2024.
- The offline distribution channel includes physical retail stores, wholesale distributors, and direct sales representatives.
- Additionally, the biggest advantage of traditional approaches is the ability to provide a tangible experience for customers which in turn is boosting theequestrian apparel market share.
- Further, the rising adoption of omnichannel approach as well as shift towards data-driven decision-making in the offline distribution channel fuels the equestrian apparel market size.
- Thus, according to the equestrian apparel market analysis, the rising adoption of omnichannel approach as well as the shift towards data-driven decision making is driving the offline distribution channel segment.
Online is anticipated to register the fastest CAGR during the forecast period.
- The online distribution channel consists of company-owned websites, e-commerce marketplaces, and various digital channels such as email marketing, social media, and others is paving the way for growing equestrian apparel market share.
- Additionally, the key advantages of adopting an online distribution channel include improved decision-making, improved data analytics, increased margins, and enhanced customer interaction, among others fueling the equestrian apparel market size.
- Further, the rise in e-commerce marketplaces such as Alibaba, Amazon, and others is paving the way for market evolution.
- Therefore, as per the market analysis, the rise in e-commerce marketplaces is anticipated to boost the market during the forecast period.
Regional Analysis:
The regions covered are North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Asia Pacific region was valued at USD 1,303.26 Million in 2024. Moreover, it is projected to grow by USD 1,347.70 Million in 2025 and reach over USD 1,961.46 Million by 2032. Out of this, China accounted for the maximum revenue share of 25.64%. The market is mainly driven by growing awareness of horse riding as a recreational activity. Furthermore, factors, including the rise in online retailing platforms as well as the increase in influential marketing, are projected to drive the market progress in the Asia Pacific region during the forecast period.
- For instance, according to IBEF, Decathlon partnered with Myntra to leverage Myntra's extensive reach to tier I, II, and III cities, particularly in emerging sports markets. Additionally, Decathlon is planning to invest USD 11.48 million over the next five years to enhance its e-commerce presence in India.
North America is estimated to reach over USD 2,642.01 Million by 2032 from a value of USD 1,786.89 Million in 2024 and is projected to grow by USD 1,845.05 Million in 2025. The North American region's growing popularity of OTT platforms for live streaming of events offers lucrative growth prospects for the market. Additionally, the growing demand for sustainable apparel is driving the market progress.
- For instance, in April 2025, Caesars Entertainment, Inc. announced the successful integration of pari-mutuel horse race wagering into the app due to its longstanding commitment to elevating the sport and growing fan engagement.
The regional evaluation depicts that the growing popularity of horse riding and racing is driving the market in Europe. Additionally, the key factor driving the market is increasing interest in equestrian sports and activities as well as the rising number of sports hosting in the UAE and Dubai is propelling the market adoption in the Middle East and African region. Further, the increasing investment in the smart city initiative is paving the way for the progress of market in the Latin America region.
Top Key Players and Market Share Insights:
The global equestrian apparel market is highly competitive with major players providing apparel to the national and international markets. Key players are adopting several strategies in research and development (R&D), product innovation, and end user launches to hold a strong position in the equestrian apparel industry. Key players in the global equestrian apparel market include-
- Kerrits Equestrian Apparel (USA)
- Agile Horses (India)
- Decathlon (France)
- Noble Outfitters (USA)
- Ariat (USA)
- AQUATEC SPORTS (UK)
- Ladyhall Ltd (UK)
- Shires Equestrian (UK)
- Horze Equestrian (Norway)
- TuffRider (USA)
Recent Industry Developments :
Partnerships & Collaborations
- In October 2023, Rolex Watch U.S.A renews the partnership with United States Equestrian Federation (USEF) aiming to encourage the global development of the sport.
Equestrian Apparel Market Report Insights :
| Report Attributes | Report Details |
| Study Timeline | 2019-2032 |
| Market Size in 2032 | USD 7,638.09 Million |
| CAGR (2025-2032) | 5.32% |
| By Type |
|
| By Gender |
|
| By Distribution Channel |
|
| By Region |
|
| Key Players |
|
| North America | U.S. Canada Mexico |
| Europe | U.K. Germany France Spain Italy Russia Benelux Rest of Europe |
| APAC | China South Korea Japan India Australia ASEAN Rest of Asia-Pacific |
| Middle East and Africa | GCC Turkey South Africa Rest of MEA |
| LATAM | Brazil Argentina Chile Rest of LATAM |
| Report Coverage |
|
Key Questions Answered in the Report
How big is the equestrian apparel market? +
The equestrian apparel market size is estimated to reach over USD 7,638.09 million by 2032 from a value of USD 5,183.55 million in 2024 and is projected to grow by USD 5,350.75 million in 2025, growing at a CAGR of 5.32% from 2025 to 2032.
Which segmentation details are covered in the equestrian apparel report? +
The equestrian apparel report includes specific segmentation details for type, gender, distribution channel, and regions.
Which is the fastest segment anticipated to impact the market growth? +
In the equestrian apparel market, the helmet is the fastest-growing segment during the forecast period due to increasing focus on reducing the risk of head injuries.
Who are the major players in the equestrian apparel market? +
The key participants in the equestrian apparel market are Kerrits Equestrian Apparel (USA), Agile Horses (India), AQUATEC SPORTS (UK), Ladyhall Ltd (UK), Shires Equestrian (UK), Horze Equestrian (Norway), TuffRider (USA), Decathlon (France), Noble Outfitters (USA), Ariat (USA), and others.
