By Sales Channel :

Based on the sales channel, the market is bifurcated into direct sales and distributor sales. The distributor sales segment accounted for the largest revenue share in the year 2022. The distributor sales channel of portable scanners comprises of both offline and online modes. In the online mode, the portable scanners can be bought from e-commerce websites such as eBay, Amazon, Alibaba, and others. The offline mode includes the distribution of portable scanners through retail stores, specialist stores, and others. In addition, buying from a distributor also benefits the consumer to select the best product available in the market.

For instance, Canon and Honeywell International Inc. are among few of the portable scanner manufacturers that offers wide range of portable scanners for purchase through various e-commerce websites including Amazon, eBay, and others. Therefore, the increasing availability of portable scanners in online distributor sales channel is a prime factor proliferating the growth of the segment.

The direct sales channel segment is anticipated to register the fastest CAGR growth during the forecast period. In direct sales channel, products are sold directly to customers by the means of various physical outlets such as company outlets, and others. Moreover, the direct sales channel also comprises of an online mode, in which the manufacturers sell the products through their own company websites. Additionally, purchasing portable scanners from direct sales channel offers various benefits such as faster response time, higher product quality, competitive pricing, competitive pricing, and higher return on investments are among primary factors boosting the purchase of portable scanners from direct sales channel.

For instance, Doxie & Co. LLC and DENSO ADC are among the few portable scanner manufacturers that offer a broad range of portable scanners for direct purchase through the company website. Thus, the availability of portable scanners in direct sales channels, attributing to its above benefits, is a key factor projected to drive the growth of the segment during the forecast period.

By End-User :

Based on the end-user, the market is segregated into transportation & logistics, retail & e-commerce, healthcare, education, manufacturing, and others. The retail & e-commerce segment accounted for the largest revenue share of 35.3% in the year 2022. Factors including rising digitalization, increasing consumer preference for online shopping, and growing demand for improved retail inventory management and warehousing solutions are driving the growth of the retail & e-commerce segment.

For instance, Zebra Technologies Corp offers a wide range of portable scanners including CS60 series, DS4600 series, LS2208, and others designed for retail applications in its product portfolio.

Additionally, according to International Trade Administration (ITA), Brazil witnessed rapid e-commerce growth, with an increase of 16% year-over-year increase in 2021. Therefore, the growing retail & e-commerce sector is driving the adoption of portable scanners for application in retail stores, warehouses, and e-commerce operations to improve operational efficiency, in turn driving the growth of the market.

Healthcare segment is expected to witness the fastest CAGR growth during the forecast period. The growth of healthcare segment is attributed to several factors including growth trend in healthcare expenditure, expansion of healthcare facilities, and rising number of in-patient admissions among others.

Portable scanners are used in healthcare facilities during patient admittance for electronic tracking of patient's records and progress. Similarly, portable scanners are also used for scanning lab samples and healthcare inventory management among others.

For instance, Honeywell International offers a range of portable scanners including Xenon Ultra 1962h, Xenon Ultra 1960h, Xenon XP 1952h, and others in its product portfolio that are designed for healthcare applications. Additionally, Datalogic S.P.A offers QuickScan 2500 series, Gryphon 4200 series, and Gryphon 4500 series of portable scanners that are optimized for a wide range of healthcare applications including patient admittance, healthcare inventory management, and others. Thus, rising development of portable scanners for utilization in healthcare applications is projected to drive the market growth during the forecast period.

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By Region :

The regional segment includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

North America accounted for the largest revenue share of USD 603.46 Million in 2022 and is expected to reach USD 931.62 Million by 2031, registering a CAGR of 5.2% during the forecast period. Also, the market is projected to garner revenue of USD 622.76 million in the year 2023. In addition, in the region, the U.S. accounted for the maximum revenue share of 52.35% in the same year. The adoption of portable scanners in the North American region is mostly driven by its utilization in retail & e-commerce, transportation & logistics, healthcare, and other sectors. Moreover, the growing retail & e-commerce industry and increasing utilization of portable scanners in retail stores and warehouses for price checking, stock checking, and inventory management are among the significant factors driving the market growth in the region.

For instance, according to the U.S. Census Bureau of the Department of Commerce, the retail e-commerce sector in the United States was valued at USD 227.58 billion during the second quarter of 2023, representing a significant growth of 6.9% in comparison to USD 258.16 billion during the second quarter of 2022. Thus, the growth of retail & e-commerce industry is boosting the deployment of portable scanners, in turn accelerating market growth in the North American region. Additionally, increasing investments in expansion of healthcare facilities are anticipated to promote lucrative growth aspects for the market in North America during the forecast period.

Asia-Pacific is expected to register the fastest CAGR growth of 5.4% during the forecast period. The growing pace of industrialization and development is creating lucrative growth aspects for the market in the region. Additionally, factors including the growth of various industries including manufacturing, education, transportation & logistics, and others are driving the market growth for portable scanners in the Asia-Pacific region.

For instance, according to the United Nations Conference on Trade and Development (UNCTAD), Asia ranked as the world's leading maritime cargo handling center in 2021, accounting for 64% of imports and 42% of exports respectively. In transportation and logistics sector, portable scanners are used for capturing serial numbers, barcodes, vehicle identification numbers (VIN), delivery notes, and other crucial information as the shipment moves through the order-to-delivery process. Therefore, the growing transportation and logistics sector in the Asia-Pacific region is anticipated to drive the utilization of portable scanners, thereby proliferating market growth in the region during the forecast period.