ID : CBI_1071 | Updated on : | Author : CBI | Category : Food And Beverages
Baked Savory Snacks Market size is estimated to reach over USD 95,633.85 Million by 2032 from a value of USD 52,989.80 Million in 2024 and is projected to grow by USD 56,104.63 Million in 2025, growing at a CAGR of 6.9% from 2025 to 2032.
Baked savory snacks offer lower fat and calorie content, while potentially retaining more nutrients. They also contribute to a healthier snacking habit and provide a good source of fiber and energy. These benefits make them a potentially better choice for those looking to manage weight or improve their overall diet. Baking at lower temperatures and shorter cooking times helps preserve the natural nutrients found in the ingredients, like vitamins, minerals, and antioxidants. Many baked savory snacks, particularly those made with whole grains, are a good source of dietary fiber, which is beneficial for digestion and overall health.
Consumer preferences for baked savory snacks are inclining towards healthier options with a focus on low fat, low sugar, and natural ingredients. There is a growing demand for multigrain chips, baked snacks with added nutrients, and options that offer satiety to prevent overeating. Flavored popcorn, particularly caramel, butter, and kettle corn, is also experiencing high growth. Moreover, there is a rising preference for snacks made with natural ingredients and free from artificial additives. Additionally, consumers are drawn to snacks made from various grains, such as multigrain chips, which are perceived as healthier.
Thus, the aforementioned factors are boosting the adoption of baked snacks, in turn driving the baked savory snacks market growth.
Baked savory snacks have a limited shelf life, primarily due to their lower oil content as compared to fried snacks, which acts as a natural preservative. This, combined with the use of natural ingredients and moisture susceptibility, can lead to quicker spoilage and reduced product quality.
Moreover, baked snacks typically contain less oil than fried snacks, and oil acts as a preservative, contributing to a shorter shelf life. Further, reliance on natural ingredients makes them more susceptible to spoilage as compared to snacks with artificial preservatives. Thus, the market analysis shows that the aforementioned factors are restraining the baked savory snacks market demand.
Consumers are more aware of the health benefits of plant-based diets and are seeking snacks that align with their dietary preferences. Growing environmental concerns are driving demand for plant-based snacks, which are often perceived as more sustainable than animal-based products. Consumers are increasingly adopting vegan and vegetarian lifestyles for ethical reasons, further boosting the demand for plant-based snacks. The market is witnessing a surge in innovation with new and exciting plant-based savory snacks hitting the shelves.
Thus, the ongoing demand for vegan snacks is projected to drive baked savory snacks market opportunities during the forecast period.
Based on the product type, the market is segmented into biscuits, cookies, crackers, muffins, pretzels, popcorn, and others.
Trends in the Product Type:
The crackers segment accounted for the largest revenue share of 24.50% in the baked savory snacks market share in 2024.
The popcorn segment is expected to register the fastest CAGR during the forecast period.
Based on the distribution channel, the market is segmented into online and offline.
Trends in the Distribution Channel:
The offline segment accounted for the largest revenue share in the baked savory snacks market share in 2024.
The online segment is expected to register the fastest CAGR during the forecast period.
The regions covered are North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
Asia Pacific region was valued at USD 19,345.69 Million in 2024. Moreover, it is projected to grow by USD 20,487.15 Million in 2025 and reach over USD 35,001.99 Million by 2032. Out of this, China accounted for the maximum revenue share of 32.50%. The baked savory snacks market analysis depicts that the market growth in the region is driven due to factors including a large and diverse consumer base, growing health consciousness, and changing lifestyles among others. Moreover, popular snack types include potato chips, popcorn, and nuts, with cultural diversity also influencing the variety of available products.
North America is estimated to reach over USD 25,725.51 Million by 2032 from a value of USD 14,059.96 Million in 2024 and is projected to grow by USD 14,903.57 Million in 2025. The market in the region is driven due to factors including increased health consciousness, rising demand for convenience, and product innovation. Consumers are increasingly seeking healthier snack options, leading to a rise in baked snacks as a lower-fat alternative to fried snacks.
The baked savory snacks market analysis suggests that in Europe, the market is growing due to rising health consciousness, convenience, and cultural preferences for snacking. The market is witnessing a rise in demand for healthier options like low-calorie, gluten-free, and multigrain snacks, with innovation in flavors and ingredients, which is driving growth. In Middle East, Africa, and Latin American region, the market growth is due to a rising middle class, increased urbanization, and a strong snacking culture that is deeply ingrained in the region's lifestyle. Therefore, the aforementioned factors are expected to boost the baked savory snacks market expansion in upcoming years.
The baked savory snacks industry is highly competitive with major players providing solutions and services to the national and international markets. Key players are adopting several strategies in research and development (R&D), product innovation, and end-user launches to hold a strong position in the global baked savory snacks market. Key players in the baked savory snacks industry include
Report Attributes | Report Details |
Study Timeline | 2019-2032 |
Market Size in 2032 | USD 95,633.85 Million |
CAGR (2025-2032) | >6.9% |
By Product Type |
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By Distribution Channel |
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By Region |
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Key Players |
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North America | U.S. Canada Mexico |
Europe | U.K. Germany France Spain Italy Russia Benelux Rest of Europe |
APAC | China South Korea Japan India Australia ASEAN Rest of Asia-Pacific |
Middle East and Africa | GCC Turkey South Africa Rest of MEA |
LATAM | Brazil Argentina Chile Rest of LATAM |
Report Coverage |
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In 2022, the market size of baked savory snacks was USD 49,534.51 million.
In 2030, the market size of baked savory snacks will be expected to reach USD 83,142.34 million.
The rising consumer preferences for packaged food and growing consumer demand for healthy snacks are the key factors driving the growth of the baked savory snacks market.
In 2022, the crackers segment accounted for the highest market share of 25.50% in the overall baked savory snacks market.
Europe is expected to be the fastest-growing region in the market during the forecast period.