By Type :

The type segment is categorized into dark, light, and others. In 2022. The dark segment accounted for the highest market share in the overall brown sugar market. The vital benefits of dark brown sugar include 6.5% molasses, a slighter complex flavor, and often characterize as similar to caramel. Moreover, the dark brown sugar enhances the overall taste and aroma of baked goods, sauces, and desserts.

According to the report published by Cargill, the global baked goods market accounted for USD 433 billion in 2017 and projected a value of USD 569 billion by 2023 with a CAGR of 5%. The growing global baked goods are anticipated to increase the demand for various baked goods including breads, cakes, and other things, which eventually increase the surge in the demand for dark brown sugar. Such factors are accelerating the market growth.

Furthermore, the light segment is expected to be the fastest growing in the market over the forecast period. This is due to the increasing popularity of light brown sugar that offers light golden brown with a mild, sweet caramel flavor. In addition, it acts as an all-purpose sweetener that works well in various recipes, from a batch of chewy chocolate chip cookies to brownies and banana bread.

By Form :

The form segment is categorized into powdered, granulated, syrup, and cubes. In 2022, the granulated segment accounted for the highest market share of 45.67% in the overall brown sugar market. Granulated brown sugar has a large amount of its moisture content removed, leaving a large grain of sugar similar to white table sugar. It offers a light brown sugar flavor and doesn't clump or harden over time as regular brown sugars often do.

In addition, Südzucker AG, headquartered in Germany, offers homogeneously granulated brown sugar that is extracted from sugar cane. It has natural molasses content that provides a distinctive aroma and taste. Therefore, such prevalence of such key players providing granulated brown sugar is expected to boost sales in the region, thereby creating a prominent potential for brown sugar market growth.

However, the powdered segment is expected to be the fastest-growing segment during the forecast period. This is due to the increasing adoption of powdered brown sugar for its sweet, rich flavor and caramel-like aroma. Such powdered brown sugar is widely used in baked goods such as cakes and cookies, baked beans, barbecue sauces, and seasoning rubs.

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By Application :

The application segment is categorized into bakery and confectionery, beverages, dairy, and others. In 2022, bakery and confectionery segment accounted for the highest market share in the brown sugar market driven by the significant use of brown sugar in various bakery and confectionery products including cakes, donuts, and pastries, among others. However, the preference for low-calorie food products has increased the demand for brown sugar in recent years. Brown sugar is widely used in baking for the moistness and flavor it adds to baked goods. The molasses in brown sugar also helps to prevent cakes and cookies from drying out.

However, the beverages segment is considered as the fastest growing due to the increasing adoption of brown sugars in various shakes, coffees, and other various drinks. The demand for healthy drinks with low calories and nutritional properties is increasing. Various restaurants and cafes have started offering coffees, lattes, shakes, and other beverages with brown sugar. Thereby, the beverages segment is anticipated to witness significant market growth in the upcoming years.

By Distribution Network :

The distribution network segment is categorized into online and offline. The online segment is further categorized into e-commerce and company owned-website and the offline segment is further categorized into supermarkets/hypermarkets, convenience stores, specialty stores, and others. In 2022, the offline segment accounted for the highest market share in the brown sugar market driven by the easy availability of brown sugar in supermarkets/hypermarkets, convenience stores, and specialty stores. However, consumers get the chance to personally explore new products introduced into the market.

In addition, according to the report published by The Institute of Grocery Distribution, U.K. (IGD), the global grocery market grew at 3.1% CAGR between 2020 and 2022. Moreover, the growth trajectory of organized Indian retail is marked with certain significant developments and is continuously evolving with various models. Therefore, the aforementioned factors are expected to witness spectacular growth in the offline retail industry, which in turn, is propelling the offline distribution channel segment is driving the market growth.

Furthermore, the online distribution network is considered the fastest-growing segment due to the increasing adoption of online shopping trends. Various key players are selling their products directly to the customers through the company-owned websites and other e-commerce websites. Furthermore, such companies are also offering products with offers and discounts, resulting the consumers getting attracted towards online shopping. Therefore, the online distribution network is attributed to witness significant market growth during the forecast period.

By Region :

The regional segment includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

In 2022, Asia Pacific accounted for the highest market share at 36.12% and was valued at USD 6,629.83 million and is expected to reach USD 12,283.19 million in 2030. In Asia Pacific, China accounted for the highest market share of 23.05% during the base year of 2022. The growth in the Asia Pacific region is attributed to easy availability of raw materials, increasing consumption of bakery and confectionery foods, and others.

However, North America is expected to be the fastest-growing region in the market with CAGR of 8.6% during the forecast period. The increasing adoption of brown sugar among restaurants and coffee shops is one of the driving factors in the market.