- Summary
- Table Of Content
- Methodology
Brown Sugar Market Introduction :
Consegic Business Intelligence analyzes that the Global Brown Sugar Market size is growing with a CAGR of 8.0% during the forecast period (2023-2030), and the market is projected to be valued at USD 33,810.05 Million by 2030 from USD 18,355.00 Million in 2022.
Brown Sugar Market Definition & Overview:
Brown sugar is made of crystalline sucrose combined with a small amount of molasses, which is accountable for its characteristic color and rich flavor. It contains higher iron, calcium, and potassium content and has slightly fewer calories than white sugar. It offers instant energy and aids in better digestion. It is a type of chemical-free sugar. Moreover, it is also considered to be significantly beneficial as it prevents obesity.
Brown Sugar Market Insights :
Brown Sugar Market Dynamics - (DRO) :
Key Drivers :
Growing consumer preferences for brown sugar
Brown sugar is considered a more natural and less processed alternative to white sugar. As consumers are becoming more health-conscious and seek natural and less refined options. It is naturally sourced and better tasting. It contains slightly more minerals than white sugar. Furthermore, consumers are looking for less processed products that they perceive to be more natural. Analysis of market trends concludes that growing consumer preferences for this sugar is boosting the market expansion.
Growing demand for natural and organic products
Brown sugar is often associated with being less processed and more natural compared to white sugar, making it appealing to this segment of consumers. However, consumers are shifting towards natural and organic food products due to concerns about chemical additives and environmental sustainability. As the sales of organic food products increase, the production of the sugar product will increase simultaneously. Analysis of market trends concludes that the surge in sales of organic foods is augmented to witness significant market growth in the brown sugar market. For this reason, the growing usage for natural and organic products is boosting the brown sugar market demand.
Key Restraints :
Stringent competition from the artificial sweeteners
The easy availability and growing popularity of artificial sweeteners, such as stevia, sucralose, and aspartame, pose a challenge to the brown sugar market. However, artificial sweeteners can help some people enjoy sweetness without excess calories. Owing to the factors mentioned above, the artificial sweeteners market is expected to grow at a significant rate. Therefore, such artificial sweeteners that offer zero to low-calorie alternatives and are often marketed as healthier options, can hamper the demand for the sugar product.
Future Opportunities :
Growing demand for bakery and confectionery products
The bakery and confectionery industry continues to expand worldwide, which presents as one of the significant opportunities for increase in use of brown sugar. It adds a distinctive flavor and moistness to baked goods, making it a preferred choice for products such as cakes, cookies, muffins, and brownies. Furthermore, it is also used in cooking as well, including sweet sauces and glazes for savory dishes.
According to the report published by Atlantic Healthy Food EcoSystem (AHFES), the global bakery products industry reached USD 350 billion in 2020 and is expected to grow significantly in the upcoming years. Analysis of market trends concludes that the baking industry is anticipated to grow due to increasing sales of cakes, cookies, brownies, and muffins, turn is emerging as one of many brown sugar market opportunities that will drive market expansion during the forecast period.
Brown Sugar Market Report Insights :
| Report Attributes | Report Details |
| Study Timeline | 2017-2030 |
| Market Size in 2030 | USD 33,810.05 Million |
| CAGR (2023-2030) | 8.0% |
| By Type | Dark, Light, and Others |
| By Form | Powdered, Granulated, Syrup, and Cubes |
| By Application | Bakery and Confectionery, Beverages, Dairy, and Others |
| By Distribution Network | Offline (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and Others) and Online (E-commerce and Company Owned-Website) |
| By Region | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
| Key Players | Imperial Sugar (U.S. Sugar Corporation), AMERICAN CRYSTAL SUGAR COMPANY, Südzucker AG, American Sugar Refining, Inc., Sunshine Sugar, THE BILLINGTON FOOD GROUP LIMITED (Associated British Foods), Organic Tattva, Nordzucker AG, Cargill, Incorporated, Dhanraj Sugars Private Limited, Taikoo Sugar Limited, and Wholesome Sweeteners, Inc. |
Brown Sugar Market Segmental Analysis :
Based on the Type :
The type segment is categorized into dark, light, and others. In 2022, the dark segment accounted for the highest brown sugar market share. The vital benefits of dark sugar include 6.5% molasses, a slighter complex flavor, and often characterize as similar to caramel. Moreover, the dark sugar enhances the overall taste and aroma of baked goods, sauces, and desserts.
According to the report published by Cargill, the global baked goods market accounted for USD 433 billion in 2017 and projected a value of USD 569 billion by 2023 with a CAGR of 5%. Analysis of market trends concludes that growing sales of baked goods is anticipated to increase the consumption for various baked goods including breads, cakes, and other things, which eventually increases the surge in the demand for dark sugar. Such factors are accelerating brown sugar market growth.
Furthermore, the light segment is expected to be the fastest growing in the market over the forecast period. This is due to the increasing popularity of light sugar that offers light golden brown with a mild, sweet caramel flavor. In addition, it acts as an all-purpose sweetener that works well in various recipes, from a batch of chewy chocolate chip cookies to brownies and banana bread.
Based on the Form :
The form segment is categorized into powdered, granulated, syrup, and cubes. In 2022, the granulated segment accounted for 45.67% in the overall brown sugar market. Granulated sugar has a large amount of its moisture content removed, leaving a large grain of sugar similar to white table sugar. It offers a light sugar flavor and doesn't clump or harden over time as regular brown sugars often do.
In addition, Südzucker AG, headquartered in Germany, offers homogeneously granulated sugar that is extracted from sugar cane. It has natural molasses content that provides a distinctive aroma and taste. Analysis of market trends concludes that such prevalence of such key players providing granulated sugar is expected to boost sales in the region, thereby creating a prominent potential for brown sugar market growth.
However, the powdered segment is expected to be the fastest-growing segment during the forecast period. This is due to the increasing adoption of powdered sugar for its sweet, rich flavor and caramel-like aroma. Such powdered sugar is widely used in baked goods such as cakes and cookies, baked beans, barbecue sauces, and seasoning rubs.
Based on the Application :
The application segment is categorized into bakery and confectionery, beverages, dairy, and others. In 2022, bakery and confectionery segment accounted for the highest market share in the brown sugar market driven by the significant use of the sugar in various bakery and confectionery products including cakes, donuts, and pastries, among others. Analysis of market trends concludes that the preference for low-calorie food products has increased the demand for the sugar variant in recent years. The sugar is widely used in baking for the moistness and flavor it adds to baked goods. The molasses in it also helps to prevent cakes and cookies from drying out.
However, the beverages segment is considered as the fastest growing due to the increasing adoption of the sugar in various shakes, coffees, and other various drinks. The demand for healthy drinks with low calories and nutritional properties is increasing. Various restaurants and cafes have started offering coffees, lattes, shakes, and other beverages with the sugar. Thereby, the beverages segment is anticipated to witness significant market proliferation in the upcoming years.
Based on the Distribution Network :
The distribution network segment is categorized into online and offline. The online segment is further categorized into e-commerce and company owned-website and the offline segment is further categorized into supermarkets/hypermarkets, convenience stores, specialty stores, and others. In 2022, the offline segment accounted for the highest market share in the brown sugar market driven by the easy its availability in supermarkets/hypermarkets, convenience stores, and specialty stores. However, consumers get the chance to personally explore new products introduced into the market.
In addition, according to the report published by The Institute of Grocery Distribution, U.K. (IGD), the global grocery market grew at 3.1% CAGR between 2020 and 2022. Moreover, the growth trajectory of organized Indian retail is marked with certain significant developments and is continuously evolving with various models. Therefore, the aforementioned factors are expected to witness spectacular growth in the offline retail sector, which in turn, is propelling the offline distribution channel segment is driving the market growth.
Furthermore, the online distribution network is considered the fastest-growing segment due to the increasing adoption of online shopping trends. Various key players are selling their products directly to the customers through company-owned websites and other e-commerce websites. Furthermore, such companies are also offering products with offers and discounts, resulting the consumers getting attracted towards online shopping. Therefore, the online distribution network is attributed to witness significant market growth during the forecast period.
Based on the Region :
The regional segment includes North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
In 2022, Asia Pacific accounted for the highest market share at 36.12% and was valued at USD 6,629.83 million and is expected to reach USD 12,283.19 million in 2030. In Asia Pacific, China accounted for 23.05% of the global market during the base year of 2022. Analysis of brown sugar market trends concludes that the growth in the Asia Pacific region is attributed to easy availability of raw materials, increasing consumption of bakery and confectionery foods, and others.
However, North America is expected to be the fastest-growing region in the market with CAGR of 8.6% during the forecast period. The brown sugar market analysis concluded that the increasing adoption of the sugar among restaurants and coffee shops is one of the driving factors in the market.
Top Key Players & Market Share Insights :
The brown sugar market is highly competitive, with several large players and numerous small and medium-sized enterprises. The major companies operating in the brown sugar industry have strong research and development capabilities and a strong presence in the market through their extensive product portfolios and distribution networks. The market is characterized by intense competition, with companies focusing on expanding their product offerings and increasing their market share through mergers, acquisitions, and partnerships. The key players in the market include-
- Imperial Sugar (U.S. Sugar Corporation)
- AMERICAN CRYSTAL SUGAR COMPANY
- Cargill, Incorporated
- Dhanraj Sugars Private Limited
- Taikoo Sugar Limited
- Wholesome Sweeteners, Inc.
- Südzucker AG
- American Sugar Refining, Inc.
- Sunshine Sugar
- THE BILLINGTON FOOD GROUP LIMITED (Associated British Foods)
- Organic Tattva
- Nordzucker AG
Recent Industry Developments :
- In April 2022, Flour Mills of Nigeria (FMN) Plc launched Sunti Brown Sugar. The sugar is produced at Sunti Golden Sugar Estates, which is owned and operated by Golden Sugar Company, a subsidiary of the FMN Group. The launch of the product increased the local sugar production capacity and product portfolio of the company.
- In November 2022, U.S. Sugar Corporation acquired the Imperial Sugar Co. from the Louis Dreyfus Co. The acquisition helped the U.S. Sugar Corporation to deliver the best possible value and service to the customers over the long run.
- In October 2023, Brown Sugar Bakery unveiled a 10,000-square-foot production and manufacturing faculty located in the South Side of Chicago town in the United States Of America. The move aims to create jobs opportunities for local population living near the factory's vicinity.
Key Questions Answered in the Report
What was the market size of the brown sugar industry in 2022? +
In 2022, the market size of brown sugar was USD 18,355.00 million
What will be the potential market valuation for the brown sugar industry by 2030? +
In 2030, the market size of brown sugar will be expected to reach USD 33,810.05 million.
What are the key factors driving the growth of the brown sugar market? +
Increasing demand for natural and organic products is driving the growth of the market.
What is the dominating segment in the brown sugar market by flavor? +
In 2022, the granulated segment accounted for the highest market share of 45.67% in the overall brown sugar market.
Based on current market trends and future predictions, which geographical region will have the fastest impact on the brown sugar market's growth in the coming years? +
North America is expected to be the fastest-growing region in the market during the forecast period.
