Portable Gaming Console Market - Size, Industry Share, Growth Trends and Forecasts (2025 - 2032)

By Panel Type:

Based on panel type, the portable gaming console market is segmented into mobile gaming console and tablet gaming console.

Trends in the panel type:

• Manufacturers are focusing on creating exclusive content and titles that are optimized for their specific hardware. This strategy not only differentiates their products from competitors but also builds brand loyalty among gamers.
• As gaming transitions from a casual pastime to a competitive sport, more gamers are seeking portable devices that allow them to practice and compete from anywhere.
• Thus, based on the above analysis, these factors are driving the portable gaming console market demand.

The mobile gaming console segment accounted for the largest revenue share in 2024, and it is anticipated to register the fastest CAGR growth during the forecast period.

• The continuous innovations in mobile processors, graphics processing units (GPUs), display technology, and battery life are driving the segment growth. These advancements enable more cultured games with better graphics, smoother performance, and longer playtimes on handheld devices.
• As the market grows, more game developers are optimizing their titles for mobile devices, ensuring a better experience and a wider selection of games.
• For instance, in April 2023, ASUS Republic of Gamers (ROG) launched its ROG Phone 7 series, featuring the ROG Phone 7 and ROG Phone 7 Ultimate. These new gaming smartphones are designed to deliver a powerful mobile gaming experience. They offer efficient performance that keeps games running smoothly at low temperatures, owing to the integrated Qualcomm Adreno 740 GPU.
• Thus, based on the above analysis, these factors are further driving the portable gaming console market growth.

By Products:

Based on the product, the portable gaming console market is segmented into Nintendo Switch, PlayStation, Analogue Pocket, GPD Win, and others.

Trends in the product:

• The growing popularity of several gaming platforms, which include traditional consoles such as Sony PlayStation, Microsoft Xbox, and Nintendo Switch, is driving the growth of the segment. They typically feature high-performance hardware and software optimized for gaming, including advanced processors, graphics cards, and storage solutions.
• With the increasing popularity of online multiplayer gaming and rise of game streaming services, the need for high-performance gaming systems continues to grow, which is further driving the global market.
• Thus, based on the above analysis, these factors are expected to drive the portable gaming console market share during the forecast period.

The Nintendo Switch segment accounted for the largest revenue share in the year 2024.

• Nintendo Switch allows users to play both at home and on the go. This versatility has resulted in a substantial increase in the number of switch users worldwide, subsequently boosting the need for related accessories, including game holders.
• With a countless number of game titles released annually, players accumulate a significant collection of cartridges over time. This scenario creates a rising need for reliable storage solutions to manage and protect these growing collections.
• Companies are continually developing new materials and designs to cater to the varied preferences of gamers. For example, some game holders incorporate additional features such as ergonomic designs, enhanced durability, and multi-functional capabilities that go beyond simple storage.
• For instance, in October 2021, Nintendo launched the Nintendo Switch OLED model, an upgraded version of its popular console. This new model features a larger 7-inch OLED screen that offers vivid colors and sharper contrast, along with enhanced audio. It also includes a wide, adjustable stand for stable tabletop play and the detachable Joy-Con controllers.
• Thus, based on the above analysis, these factors would further supplement the portable gaming console market

The PlayStation segment is anticipated to register the fastest CAGR during the forecast period.

• The growing investments in augmented reality (AR) technology and gaming studios are further propelling the segmental growth.
• Moreover, these investments are driving advancements in AR hardware, software, and content development tools, enabling developers to create more sophisticated and immersive AR gaming experiences.
• The PlayStation ecosystem offers immersive gaming experiences, coupled with features like online gaming and streaming. These immersive experiences are driving the need for a platform globally.
• Thus, based on the above analysis, these factors are anticipated to further drive the portable gaming console market trends during the forecast period.

By Sales Channel:

Based on sales channel, the market is segmented into online, retail, specialty stores, and others.

Trends in the sales channel

• Supermarkets and hypermarkets, with their extensive reach and convenience, play a primary role in the distribution of portable gaming consoles. These retail outlets enable consumers to purchase gaming consoles alongside their regular shopping, providing a one-stop shopping experience.
• The ability to experience products firsthand, test demo units, and receive hands-on support makes specialty stores a preferred choice for consumers who value a tactile shopping experience and personalized customer interaction.
• These factors are anticipated to further drive the portable gaming console market trends during the forecast period.

The online segment accounted for the largest revenue share of 54.23% in 2024 and is anticipated to register the fastest CAGR during the forecast period.

• Online stores have gained significant traction as a distribution channel, driven by the convenience and wide selection they offer to consumers.
• With the rise of e-commerce companies and dedicated gaming platforms, consumers can easily browse, compare, and purchase portable gaming consoles from the comfort of their homes.
• Online stores often provide detailed product information, customer reviews, and competitive pricing, making them an attractive option for purchasing gaming consoles.
• Thus, the aforementioned factors are driving the portable gaming console market growth.

By End-User:

Based on end user, the market is segmented into professional gamers, casual gamers, and others.

Trends in the end user:

• With the increasing popularity of online multiplayer gaming and rise of game streaming services, the demand for high-performance gaming systems continues to grow.
• As eSports grows in popularity and professional gaming tournaments become more prevalent, the demand for commercial-grade gaming hardware Commercial users typically invest in powerful gaming PCs, specialized peripherals, and high-resolution displays to ensure that players have access to top-tier technology during gaming events.

The casual gamers segment accounted for the largest revenue share in the year 2024, and it is expected to register the highest CAGR during the forecast period.

• Adults tend to favor consoles that offer a mix of complex and casual games, along with features that support multitasking and integration with other digital services. Manufacturers targeting adults prioritize versatile hardware and software offerings to satisfy the varied demands of this demographic.
• The immense popularity of mobile gaming has introduced a vast audience to gaming. Many casual mobile gamers, having experienced the convenience of gaming on a phone, are looking for a more dedicated and comfortable experience that still offers portability.
• As economies grow and more individuals have disposable income, they are willing to invest in entertainment options like portable gaming consoles. For casual gamers, these devices represent a relatively affordable entertainment option as compared to other hobbies.
• Thus, the above factors are further driving the global market trends.

Regional Analysis:

The global market has been classified by region into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Asia Pacific portable gaming console market expansion is estimated to reach over USD 4.67 billion by 2032 from a value of USD 2.63 billion in 2024 and is projected to grow by USD 2.77 billion in 2025. Out of this, the China market accounted for the maximum revenue split of 39.91%. Countries in the region are advancing their technological infrastructure and a deeply ingrained gaming culture. Further, the rapid adoption of mobile and online gaming platforms in these countries highlights the region's potential for expanding the gaming console market, as consumers seek complementary gaming experiences across different platforms. These trends would further drive the regional portable gaming console market during the forecast period.

• For instance, in March 2023, Nintendo Co. Ltd. released a new Switch OLED model themed after The Legend of Zelda: Tears of the Kingdom. This special edition features a 7-inch OLED screen and comes with 64 GB of internal storage. The above factors are driving the market in the Asia-Pacific region.

North America market is estimated to reach over USD 9.22 billion by 2032 from a value of USD 5.56 billion in 2024 and is projected to grow by USD 5.82 billion in 2025. In North America, the market is well-established, with a strong presence of key industry players and a large consumer base that values high-performance gaming experiences. Moreover, the U.S. contributes significantly to the market growth, fueled by a high level of disposable income and a dedicated gaming community that readily adopts new technologies. Additionally, the penetration of 5G networks in the region further enhances connectivity options, supporting the development of cloud-based gaming services. These factors are further driving the industry in North America.

According to the analysis, the portable gaming console industry in Europe is anticipated to witness significant development during the forecast period. The region's strong base of game developers and publishers supports a vibrant gaming culture, driving the adoption of portable consoles. The Latin American market benefits from a diverse range of languages and gaming preferences, which encourages manufacturers to offer a variety of products tailored to different consumer needs. Further, countries in the Middle East & Africa are witnessing increasing investments in VR (virtual reality) infrastructure and content development, driven by the growing popularity of gaming as a form of entertainment. These factors would further drive the regional portable gaming console market size.