By Operation :

Based on the operation, the market is bifurcated into semi-automatic and fully-automatic. Semi-automatic washing machines accounted for the largest revenue share in the year 2022 due to the advantages including water efficiency, high loading capacity, and cost-effectiveness. Further, semi-automatic washing machines are highly affordable & durable and require minimal maintenance that further helps in driving the market growth.

For instance, in September 2022, Samsung introduced a new line-up of semi-automatic washing machines featuring magic filter, auto restart, and air turbo drying system to provide an effortless laundry experience. Thus, advantages including water efficiency, high loading capacity, and cost-effectiveness are expected to drive the market growth of semi-automatic.

The fully automatic washing machine segment is anticipated to register the fastest CAGR growth during the forecast period. The growing demand for technologically advanced features in washing machines is driving the growth of fully-automatic washing machine segment. Fully automatic washing machines have the ability to perform washing and drying processes in the same drum, thereby proving convenience to the user. Moreover, the ability of fully automatic washing machines to wash clothes without any human intervention is further accelerating the growth of the residential washing machines market.

By Product Type:

Based on the product type, the market is segregated into front loading, top loading, dryers, and washer dryer. The top loading segment accounted for the largest revenue share of 34.21% in the year 2022. The faster cycle times for washing clothes in top-load washing machines accelerating the growth of the market. Top-load washing machines allow users to wash clothes in multiple cycles according to the choice of the fabric. Moreover, top-loading semi-automatic washing machines allow users to add or remove clothes in the middle of the washing cycle, thereby providing ease and convenience to the customers.

The front-load washing machines are expected to register fastest CAGR growth during the forecast period. Front-load washing machines are built to remove tough stains easily due to the efficient washing motion. Moreover, the ability of front-load washing machines to use less water and energy is driving the growth of the market. Additionally, front loading washing machines are equipped with additional features including self-cleaning cycle, steam setting, and reversible washer doors that further drives the demand for automatic washing machines. For instance, in May 2022, Haier Inc. introduced AI-powered washing machine Haier 959 Front Load Washing Machine featuring advanced direct motion motor and 525 mm super drum for washing multiple clothes in a single cycle. Furthermore, the ability of front-load washing machines to effectively dry clothes as a result of higher spinning speeds is propelling the growth of the residential washing machines market.

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By Technology :

Based on the technology, the market is bifurcated into smart connected and conventional. The conventional residential washing machine segment accounted for the largest revenue share in the year 2022. Conventional washing machines are standalone machines that function independently without any advanced features such as AI, voice control, and remote control. The machines are able to wash clothes efficiently with high load capacity. Moreover, conventional washing machines allow users to customize the washing capabilities according to the requirements, thereby contributing to the growth of the market.

The smart connected washing machines are anticipated to emerge as the fastest growing segment during the forecast period. The integration of smart technology into washing machines allows users to start and stop the washing machines remotely from smartphones. Moreover, users also receive alerts on phone when a load is done or when the appliance needs maintenance or troubleshooting. Furthermore, the ability to connect washing machines with Wi-Fi and Bluetooth is contributing to the growth of the market.

By Capacity:

Based on the capacity, the market is trifurcated into up to 6 Kg, 6.1-8 Kg, and above 8 Kg. The 6.1-8 Kg segment accounted for the largest revenue share in the year 2022 and is expected to witness highest CAGR. Washing machines with capacity 6.1-8 Kg is ideal for majority of households as washing is suited to the strength, capacity, and power requirements of the users. 6.1-8 Kg washing machines are highly energy-efficient, thereby allowing users to save electricity. Additionally, 6.1-8 Kg washing machines are expected to register the fastest CAGR growth during the forecast period. The machines are available in both top-load and front-load options that attract a large number of users towards this segment. For instance, in September 2022, Panasonic Life Solutions India Pvt. Ltd. launched a new line-up of washing machines with capacities ranging from 6.5 kg, 7 kg and 8 kg. In conclusion, the ability of 6-8 Kg washing machines to wash multiple clothes in different cycles is propelling the growth of the residential washing machines market.

By Pricing:

Based on the pricing, the market is separated into low, medium, and premium. The medium price washing machines accounted for the largest revenue share in the year 2022. Medium-priced washing machines have basic washing capabilities that are well-suited to middle income households, allowing users to wash clothes easily and efficiently. The growing affordability of residential washing machines is attracting a strong customer base, thereby resulting in the growth of the residential washing machines market.

The premium priced washing machines are expected to register fastest CAGR growth during the forecast period. The high price of residential washing machines is attributed to the advanced features such as AI-control, voice-control and remote control. For instance, in July 2020, Whirlpool launched fully automatic top load washing machines with advanced inbuilt heater technology to remove harmful bacteria and allergens. Furthermore, the growing trend of smart home systems is increasing the demand for technologically advanced washing machines, thereby driving the growth of the segment.

By Sales Channel:

Based on the sales channel, the market is divided into online and offline. The offline segment accounted for the largest revenue share in the year 2022 as residential washing machines are available in a wide range of stores including hypermarkets and supermarkets, specialty stores, and others. Customers exhibit a preference for physical product testing before purchase, particularly for expensive items such as washing machines. Therefore, offline stores provide the opportunity to understand product features and functionality, resulting in the growth of this segment.

The online segment is expected to emerge as the fastest growing segment during the forecast period. The growth of this segment is attributed to the shift in customer behavior of shopping online through e-commerce websites, online marketplaces, and mobile applications. Online sales channel provides an opportunity to the customers to compare prices of different models before purchasing. Furthermore, the facility of home delivery provided by online sales channel is contributing to the growth of the residential washing machines market.

By Region :

The regional segment includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Asia-Pacific region accounted for the largest revenue share in the year 2022 valued at USD 8,601.96 million and is projected to grow at a CAGR of 8.4% during the forecast period. In addition, in the region, China accounted for the maximum revenue share of 28.7% in the same year. The growing adoption of washing machines in majority of households due to the compatibility and user-friendly features is driving the growth of residential washing machines market. Further, the growing economic development in Asia Pacific countries including India and China is driving the demand for residential washing machines. Moreover, the government has taken various initiatives toward the development of rural households in developing countries in Asia-Pacific that further increases the demand for residential washing machines.

North America is expected to register fastest CAGR growth during the forecast period. The technological advancements in the region is increasing the demand for washing machines that possess advanced features such as voice control and remote control. The growing trend of smart home systems in countries such as U.S. and Canada is accelerating the demand for washing machines in the region. Furthermore, the growing awareness among consumers about the energy-efficiency of residential washing machines is propelling the growth of the market. For instance, ENERGY STAR certified washing machines use 20% less energy and approximately 30% less water than regular washers. Thus, the growing consumer awareness along the changing lifestyle is driving the growth of the regional market.